Have you ever thought, "I have a specific audience I want to reach, but I'm not completely sure where to find them. I know my people are out there, but how do I reach them..."?
We're diving into this topic during our coaching call today with Haley Peel, the host of The Empowered Adventurer Podcast. We discussed a few options for Haley to market her show and business to this specific subset of adventure enthusiasts.
We also talked about podcast guesting podcasts and thinking outside the box for your content audience. Don't shy away from expanding into new areas to find the people you want to reach.
Today's episode is great for anyone wanting some new marketing ideas for their content!
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
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06/07/22 • 32 min
7 Listeners
The Proffitt Podcast - How to Niche Down Your Content, Coaching Call
Transcript Summary
In this episode, Haley Peel, host of "The Empowered Adventurer Podcast," seeks guidance on marketing her outdoor adventure-focused content. The coach suggests building an email list to engage with her audience before considering a Facebook group. They discuss targeting parents who want to involve their kids in outdoor activities and mindfulness. Haley is interested in creating funnels for her coaching program and growing her engaged audience. Krystal Proffitt advises Haley to guest on other podcasts and recommends reaching out to relevant shows. They also discuss using Buzzsprout for dynamic content. Haley shares her platforms for connecting and listening to her show. If you're interested in outdoor challenges and living an adventure-inspired life, tune in to get valuable marketing insights and tips for niche content creation.
Transcript
We are moving right along with this coaching series that I just hope that you are enjoying every single one of these because in listening back to these conversations, I can't help but smile. I smile because of the pride I feel in all the members of this community that came forward and said, Hey, I have questions. I don't want to feel stuck on them, and just how smart everybody is about what you really want. I think at the end of the day, I look at co
How to Niche Down Your Content, Coaching Call Top Questions Answered
How can I niche down my content for my podcast?
To niche down your content for your podcast, consider focusing on a specific audience or topic that aligns with your interests and expertise. This will help you attract a dedicated audience and establish yourself as an authority in that niche.
How can I clarify my ideal client for my podcast?
To clarify your ideal client, think about the demographics, interests, and pain points of your target audience. Consider conducting market research, engaging with your listeners, and analyzing feedback to gain insights and tailor your content to their needs.
Should I create a Facebook group for audience engagement for my podcast?
Creating a Facebook group for audience engagement can be beneficial, but it's important to align it with your interests and priorities. Before starting one, focus on growing your email list and nurturing your audience through personalized interactions to establish a strong foundation.
How can I grow my email list for my podcast?
To grow your email list, offer valuable incentives such as exclusive content, free guides, or discounts to entice listeners to subscribe. Use call-to-actions on your podcast episodes, website, and social media to encourage sign-ups and consider collaborations with other industry professionals for cross-promotion.
How can I collaborate with parenting or wellness-focused podcasts for my adventure-themed podcast?
To collaborate with parenting or wellness-focused podcasts, reach out to hosts and explore opportunities for guest appearances or joint episodes. Networking through industry events or platforms, such as Podchaser or LinkedIn, can also help you connect with potential collaborators.
What coaching program does Haley Peel offer for high-achieving women?
Haley Peel offers a 90-day coaching program called "Unleash Your Inner Strength" for high-achieving women who struggle with anxiety, self-doubt, and overwhelm. The program takes clients through a seven-step signature system to help them define their why, establish a wellness routine, and utilize mindful hiking and destress tools.
How can I use my podcast as a funnel for my coaching programs?
To use your podcast as a funnel for your coaching programs, create content that showcases your expertise and provides value to your listeners. Mention your coaching programs in your episodes, offer exclusive discounts or bonuses to podcast listeners, and provide clear calls-to-action for interested listeners to learn more or sign up.
How can I market and grow my podcast audience?
To market and grow your podcast audience, consider guesting on other podcasts that cater to your target audience. Focus on genres related to female empowerment and entrepreneurship to reach your desired listeners. Promote your podcast on social media, collaborate with influencers, and engage with your audience to raise awareness of your brand.
Should I edit my podcast episodes to reflect my rebranded name and new offers?
It's not necessary to edit your past podcast episodes to reflect your rebranded name and new offers. Instead, focus on creating new, relevant content that aligns with your current brand and offers. Your focus should be on moving forward and providing value to your audience.
How can I promote free resources and new offers on my podcast?
You can promote free resources and new offers on your podcast through dynamic content. Use mid-roll or end-of-episode ads to highlight and announce your free resources or timely offers. Craft compelling call-to-actions and provide specific instructions for listeners to access these resources or engage with your offers.
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