"I still don't understand podcast ads." I was having a conversation with someone who's been a podcast host for a few years now and has even had some success with her show. But she was lost on how podcast ads worked.
Today's episode is a training I did all about podcast ads. It's the most in-depth training I've done to date!
I'm sharing real questions I've asked since I started my podcast and my own system and processes for creating podcast ads. I'm giving it all away in this behind-the-scenes training episode.
You'll want to take notes. Listen again. Decide on an action plan for your show. And hopefully, be inspired to promote what you're doing on your podcast.
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11/16/21 • 57 min
7 Listeners
The Proffitt Podcast - Podcast Ads, The Deep Dive Episode
Transcript Summary
In this episode titled "Podcast Ads, The Deep Dive Episode," the speaker provides valuable insights on different types of podcast ads, including pre-roll, mid-roll, post-roll, self-sponsored, and branded content. They emphasize the significance of selecting the right ad style for your podcast and offer options for creating ads, such as baked-in ads and dynamic content. The episode delves into the importance of developing a customized plan considering your audience and show format, as well as creating a clear call to action for selling products or services. The speaker discusses the potential of affiliate promotions as a major source of revenue and advises promoting relevant products and services that resonate with your audience. They also delve into the benefits of sponsored content, cautioning to choose sponsors carefully and collaborate on scripting. The episode includes practical tips, such as changing dynamic content regularly to avoid annoying listeners and using clean, shareable links for promotions. Overall, this episode provides a comprehensive guide on podcast ads, sharing examples and encouraging listeners to embrace new approaches while being prepared with their product and sales page.
Transcript
Today's episode is actually one of the things I'm going to tell you not to do on a regular basis. So, today, I'm taking a training that was previously all on video, and I'm turning it into an episode for you. And the reason why I don't recommend this as a strategy to use often on your podcast is because there are some visuals involved in the presentation that I gave. So stripping the audio out is going to leave you wondering, well, what is she talkin
Podcast Ads, The Deep Dive Episode Top Questions Answered
What are the types of products that can be sold on podcasts?
Books, events, courses, programs, memberships, affiliate promotions, and sponsored content can be sold on podcasts.
How important is it to have a product created before promoting it on a podcast?
It is important to have the product created and a sales pitch page before promoting it on a podcast.
What marketing strategy is recommended for teasing content before it's ready?
Teasing content before it's ready is a good marketing strategy.
How can clear calls to action or sales funnels be developed for podcasts?
Clear calls to action or sales funnels can be developed for podcasts to guide listeners towards desired actions.
Should podcasters consider becoming affiliates for products and services they already use?
Yes, podcasters can consider becoming affiliates for products and services they already use.
What tools can be used to create clean and easy-to-remember URLs for podcast ads?
Tools like Pretty Links or Bitly can be used to create clean and easy-to-remember URLs for podcast ads.
What guidelines should be followed for affiliate disclaimers in podcasts?
Podcasters should follow FTC guidelines for affiliate disclaimers when promoting affiliate products.
How can podcasters choose affiliate products that align with their audience's interests?
Podcasters should choose affiliate products that align with their audience's interests to ensure relevancy and engagement.
How can podcasters generate revenue through sponsored content?
Podcasters can generate revenue through sponsored content by partnering with sponsors and promoting their products or services.
What are the different types of podcast ads?
The different types of podcast ads are pre-roll, mid-roll, post-roll, self-sponsored, and branded content.
What is the recommended length for podcast ads?
Ideally, podcast ads should be between 30 to 90 seconds to avoid losing the audience's interest.
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