Simplifying Packaging Design for Product-Based Businesses with Kelly Kempel

06/20/23 • 35 min

Have you heard these packaging design myths that could be hurting your ecommerce brand?
Myth #1: Packaging is just a pretty design, it doesn't affect sales.
Myth #2: Good packaging design is too expensive and only for big companies.
Myth #3: Once you have a design, you don't need to change it.
These myths can lead to missed opportunities and lost revenue. The truth is effective packaging design is crucial for building trust, differentiation, and increasing sales. As a packaging design expert, Kelly Kempel will share the truth and help you take your brand to the next level.

Meet Kelly Kempel of Hidden Path Creative:
Kelley Kempel owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.
After graduating from the Rochester Institute of Technology with a BFA in Graphic Design, Kelley went on to work as a packaging designer at Dick's Sporting Goods. From there she moved to Kohl's to lead the brand packaging team. Over her 20 years in retail Kelley created branding and packaging designs for iconic brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang.
Kelley uses her background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.
Follow Kelly:
Instagram
Website
Free Gift: The Ultimate Packaging Checklist

Want to join our Free Ask Us Anything Workshop?
Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.
Thanks for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!
Connect with Christina:

Send us a text

Previous Episode

From Subscribers to Super Fans: How Email Marketing Boosts Product Sales

Send us a text

Email marketing allows businesses to connect directly with their audience, build relationships, and drive desired actions.
Product-based businesses can benefit from email marketing by staying top-of-mind with customers, showcasing new products and promotions, fostering loyalty, and gaining valuable feedback.
In this week's episode you'll find:

strategies for acquiring email addresses, emphasizes the significance of segmentation and personalization, and highlights the value of automation in streamlining email marketing efforts
the role of promotional emails, nurturing emails, re-engagement campaigns, and customer win-back strategies.
the importance of tracking metrics such as open rates, click-through rates, and conversions to measure the success of email marketing campaigns.

Next Episode

Mastering Inventory Planning: Essential Strategies for Product-Based Business Owners

Send us a text

Join us on Product Doula Presents as we dive into the world of inventory planning for product-based business owners.
In this episode, our guest Mary Wiegand from Boon, LLC shares her expertise and unique approach to personalized inventory planning. With a background in retail giants like Target, Tiffany, and Victoria's Secret, Mary founded Boone in 2017 to provide flexible and customized inventory planning experiences for emerging businesses.

Discover the common challenges faced by product-based entrepreneurs and learn how to forecast demand, optimize assortment, and reduce out-of-stock and overstock situations.
Gain insights into the importance of knowing your numbers and how the human touch complements technology for effective inventory management.

Whether you're placing your first purchase order or looking to scale your existing business, this episode will equip you with practical steps to master inventory planning and drive sustainable growth.
About Mary Wiegand of Boon, LLC
Mary began her retail career as an inventory planner for Target, Tiffany & Co., and Victoria’s Secret. She then jumped into the start-up world at direct sales jewelry company Chloe + Isabel. In 2017, Mary founded Boon, LLC with an unmatched vision for the industry: A flexible, personalized inventory planning experience for every client, delivering exceptional quality planning at an affordable price. Today, with a growing team of experts, and a stellar client list, Mary continues to provide unparalleled planning, reporting, and process management.
When Mary isn’t working, she is focused on her four little ones or cheering on the Minnesota Twins.
Follow Boon LLC
Instagram
Special Offer for The Product Doula Presents Listeners