The Product Doula Presents™

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If you're feeling frustrated and overwhelmed by the lack of visibility and sales on Etsy, despite your efforts to expand your reach, then you are not alone!
Many small business owners are struggling to see results because they may be incorrectly optimizing their listings or not utilizing Etsy's marketing tools effectively. Instead of attracting more customers and increasing sales, they may be experiencing stagnant growth and missed opportunities.
We're thrilled to introduce Monica Little, a successful entrepreneur, and seasoned business coach. Breaking away from her corporate career, Monica channeled her skills and passion into building an organic skincare business that reached an impressive six-figure income. Harnessing the power of Instagram and Etsy, she identified how these platforms could be instrumental in growing small businesses. Now she imparts these valuable insights into the Etsy algorithm to other emerging entrepreneurs. She emphasizes the value of Etsy not just as a platform for beginners, but also as a significant selling tool for established businesses, helping them amplify their reach and profitability. Through her guidance, businesses can effectively stand out and connect with wider audiences in a crowded marketplace.
In this episode, you will be able to:

• Uncover the power of Etsy as a potent marketing and visibility platform.
• Recognize the indispensable value of a growth mindset in your entrepreneurial journey.
• Gain free, valuable insights into boosting your product visibility on Etsy.

Pricing and Fees on Etsy
Breaking through the online market can be challenging due to the rising level of competition. Therefore, pricing strategies are crucial to both maintaining profitability and attracting customers. Etsy's fee structure may seem offputting at first, but consider it a marketing investment - you're paying for the audience that Etsy brings directly to your business. Following her lucrative run on Etsy, Monica Little shares a refreshingly positive view on Etsy's fees during her conversation with Christina Vanacore. She asserts that the charges by Etsy should not dwindle profits if the pricing strategy applied is right. Instead, she encourages sellers to look at these fees as a marketing investment for the visibility and attention that Etsy brings to their business. By staying focused on providing valuable, high-quality products, small business owners can effectively turn Etsy into a lucrative sales channel.
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Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.
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Does this sound familiar?
You've been told that having a basic website and generic branding is enough for your product-based business. But let's be real, that approach only leads to lost sales and a lackluster online presence. Don't let your business suffer any longer - join us in this episode as we uncover the secrets to effective web design and branding that will captivate your audience and skyrocket your sales.
Meet Sarah Jansel, the dynamic lady often dubbed as the 'Shopify Queen'. With a successful career that spans two decades in the corporate realm, she's managed to weave her way up the ladder. But her inherent creative nugget nudged her towards something more vibrant and exciting. Thus, she ventured into the world of entrepreneurship with a fashion boutique, before carving a place for herself in the realm of website design. Combining the world of business operation and creative design, Sarah builds impressive websites on Shopify and Kajabi, turning business dreams into virtual realities.
Before you even touch a website, spend time figuring out who your customer is, create a brand that speaks to them, and think about the positioning of your product that will appeal to many. - Sarah Jansel

In this episode, you will be able to:

• Uncover the secrets to effective web design and branding specifically curated for product-centric businesses.
• Discover how to select the best online platforms for selling your products to maximize revenue.
• Explore how to build eye-catching and user-friendly Shopify sites to sustain customer interest.
• Deploy a potent marketing strategy, an elixir to bolster your website’s traffic and sales volume.

The Importance of an Outside Perspective
Fostering a comprehensive understanding of your consumer’s needs and preferences can be the key to unlocking your brand’s potential. Gaining an outside perspective allows you to detach yourself from your product or service and focus on the consumer. This approach often leads to more effective branding and web design, as it considers the target audience's perspective first. Sarah's advice speaks volumes about the significance of an outside perspective. She talks about the necessity of stepping back and thinking about how the consumer perceives your brand and products. She also highlights the importance of showcasing your products in various ways to cater to different consumer preferences. This perspective helps improve consumer perception and potentially amps up their interest in your products or brand. It's almost like taking a walk in your customer's shoes, allowing you to see things from their point of view.
Connect with Sarah:
Instagram

Want to join our Free Ask Us Anything Workshop?
Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.
Thanks for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!
Connect with Christina:

• Instagram
• Facebook
• Join the Community on Like Minded Collective
• Book a Call

Send us a text

Do you want to see your business grow and gain a deeper understanding of the market?
Join us as Julia shares her personal journey and provides valuable advice for entrepreneurs starting a business focused on special needs products. Discover how you can achieve improved business growth and a better understanding of the market for your own venture.
Meet Julia DeNey, founder of Sense-ational You and a unique force in the entrepreneurial world. Julia has successfully combined her love for fashion design and her devotion to service work, leading to the creation of an adaptive clothing line for children experiencing sensory processing differences. She honed her niche during her independent study in college, fueled by the insights gained from her volunteer work in an autism-based preschool. Her determination to bring practical and ethical solutions to special needs children truly shines through in her designs, which cater to their unique needs while promoting inclusivity.
I want it to be so widespread that someone doesn't have to say that down the road. They did have it, and they felt like their needs were met and they could flourish and be their true selves. - Julia DeNey
Fostering Independence at a Young Age
Adaptive clothing is more than a commodity - it’s an essential tool that fosters independence early on. From addressing sensory needs to boosting self-confidence, adaptive clothing can indeed play a key role in holistic child development. Julia's passion and drive for promoting independence through Sense-ational You were evident in the podcast. She discussed her vision for taking Sense-ational You forward by expanding her product range to meet different sensory needs. She aimed at creating a shopping experience where parents can focus on the style and aesthetics of the clothes while knowing that they cater to their child's sensory needs. Julia’s Sense-ational You isn’t just about clothing, it’s about nurturing independence and confidence in children from a young age.
Connect With Julia:
Instagram
Website

Want to join our Free Ask Us Anything Workshop?
Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.
Thanks for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!
Connect with Christina:

• Instagram
• Facebook
• Join the Community on Like Minded Collective
• Book a Call

Send us a text

'Tis the season...well, almost!
Join us on The Product Doula Presents podcast as we dive into the world of "Holiday Readiness for E-commerce Businesses." As the holidays approach, it's essential for online retailers to prepare and maximize their sales potential.
You'll hear about:

• Discover the secrets behind successful holiday campaigns and gain valuable insights on consumer behavior during this festive season.
• We'll guide you through the process of defining goals that align with your overall business objectives, and show you how to track progress using key performance indicators (KPIs).
• Learn how to optimize your website and enhance the user experience.
• Crafting a robust marketing and promotions strategy is key to driving holiday sales.
• Discover how to leverage social media, email marketing, and paid advertising effectively.
• Discover the critical role of exceptional customer service during the holiday season.
• Monitoring key metrics and identifying trends will enable you to refine your approach and optimize your holiday campaigns in real time.

Don't let the holidays stress you out! With strategic planning, clearly defined goals, and the right systems in place, your e-commerce business can have a remarkable holiday season. Book a free clarity call at TheProductDoula.com to ensure you're ready to sleigh this holiday season!

Want to join our Free Ask Us Anything Workshop?
Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.
Thanks for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!
Connect with Christina:

• Instagram
• Facebook
• Join the Community on Like Minded Collective
• Book a Call

Send us a text

Episode 1 of the Female Founder Friday Summer Series
Does this sound familiar? You're a female entrepreneur, working tirelessly to build your business, but despite all your efforts, something feels off. You've been told to network on platforms like Facebook and Instagram, hoping to make meaningful connections and find your community. But let's be honest, those platforms can only take you so far. You're feeling the pain of not having genuine connections and a supportive community to lean on. It's time to break free from the limitations imposed by traditional platforms and discover the power of building authentic connections and communities for female entrepreneurs.

Introducing Inbal Claudio, the woman who took a leap of faith from candle making to tech. After recognizing the limitations in available resources for budding entrepreneurs, she used her tenacity and innovative thinking to build Like Minded Collective. This unique platform serves as a testament to her vision of a supportive and collaborative ecosystem for female founders where they can find resources, guidance, and connections. Her journey epitomizes the values of resilience and adaptability she promotes among her fellow entrepreneurs.

"Put yourself in rooms with people who are going through the same problems as you. Ask questions, connect, and collaborate. That's where the magic happens." - Inbal Claudio

What Sets Like Minded Collective Apart
You’ve got your Facebook, LinkedIn, and Instagram, right? But there's always something lacking with these platforms when it comes to connecting on a deeper level. You know, the kind of connections that can truly support your entrepreneurial journey? Well, that’s what Like Minded Collective brings to the table. Built specifically considering the needs of entrepreneurial women, it goes beyond being a mere platform for promotion and positioning. It's about truly connecting and learning from each other.
Follow Inbal:
Website
Instagram - Like Minded Collective
Instagram - Inbal Claudio

Want to join our Free Ask Us Anything Workshop?
Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.
Thanks for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!
Connect with Christina:

• Instagram
• Facebook
• Join the Community on Like Minded Collective
• Book a Call