The Product Doula Presents™

Christina Vanacore | Certified Product Launch Specialist | Growth Strategist | eCommerce Consultant

Welcome to “The Product Doula Presents” - the ultimate podcast for product-based business owners and ecommerce founders who are ready to take their ventures to the next level. Host, Christina Vanacore, provides you with a comprehensive guide that covers the entire product journey - from inception to launch and beyond.

With our in-depth discussions on market research, product development, and design, she helps you turn your ideas into tangible products that stand out in the market. Christina provides you with practical advice on prototyping, manufacturing, and quality control that sets you on the path to success.

Our insightful guests share their industry knowledge on supply chain management, inventory management, and distribution to ensure that your products are delivered efficiently and effectively. Christina also provides valuable insights on pricing strategies, branding, advertising, and sales to help you grow your business.

We understand the importance of customer acquisition and retention, and we share practical tips on e-commerce, payment processing, shipping, and fulfillment. Our expertise in these areas ensures that you have the tools and resources to build a successful and sustainable product-based business.

Join us on “The Product Doula Presents” as we help you navigate the complexities of the product-based business landscape. Whether you’re a new entrepreneur or a seasoned veteran, our podcast provides you with the confidence and knowledge to take your business to the next level.

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Top 10 The Product Doula Presents™ Episodes

Goodpods has curated a list of the 10 best The Product Doula Presents™ episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Product Doula Presents™ for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Product Doula Presents™ episode by adding your comments to the episode page.

Meet The Product Doula with Special Guest Host

The Product Doula Presents™

07/04/23 • 35 min

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It's my birthday month - cue the confetti and fireworks! This week's episode I have a very special host who is interviewing me on my show - my real life bestie, Dr. Jennifer aka Turtle PhD.
In this edu-taining episode you'll learn all about

how The Product Doula came to be
how my family & friends have supported my journey
how our friendship has evolved through the years
and if I was a product what would I be!

Hope you love the episode as much as we did creating it!

Want to join our Free Ask Us Anything Workshop?
Ready to Unlock Your Profit Potential?
Download my free workbook on Maximizing Profits for Product Based Businesses.
Thanks for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!
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Simplifying Packaging Design for Product-Based Businesses with Kelly Kempel

The Product Doula Presents™

06/20/23 • 35 min

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Have you heard these packaging design myths that could be hurting your ecommerce brand?
Myth #1: Packaging is just a pretty design, it doesn't affect sales.
Myth #2: Good packaging design is too expensive and only for big companies.
Myth #3: Once you have a design, you don't need to change it.
These myths can lead to missed opportunities and lost revenue. The truth is effective packaging design is crucial for building trust, differentiation, and increasing sales. As a packaging design expert, Kelly Kempel will share the truth and help you take your brand to the next level.

Meet Kelly Kempel of Hidden Path Creative:
Kelley Kempel owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity.
After graduating from the Rochester Institute of Technology with a BFA in Graphic Design, Kelley went on to work as a packaging designer at Dick's Sporting Goods. From there she moved to Kohl's to lead the brand packaging team. Over her 20 years in retail Kelley created branding and packaging designs for iconic brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang.
Kelley uses her background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.
Follow Kelly:
Instagram
Website
Free Gift: The Ultimate Packaging Checklist

Getting the Party Started: Insights into Building a Unique Brand that Represents YOU

The Product Doula Presents™

06/06/23 • 29 min

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From throwing a simple party for her beloved dog to building a thriving business, Amanda Shaw's story is a heartwarming tale of perseverance and passion. Are you ready to be inspired by Amanda's journey?

In this episode, you'll learn about:

Embrace your unique brand identity and develop a powerful mindset for success
Establish a distinctive brand image to set yourself apart in the market
Identify resources and outsource tasks to help your business flourish

"You're never going to sell unless you truly believe in yourself for people to believe in you and invest in you." - Amanda Shaw
Meet Amanda Shaw, The Bark Day Planner:
Hi, I'm Amanda, pet party planning extraordinary and the proud owner of two beloved pet brands, The Barkday Planner and Buster's Party Shop. With a passion for celebrating pets, I've dedicated myself to creating unforgettable experiences and special moments for pets and their people. Through my innovative approach to pet party planning, I've become a go-to expert in the industry, providing unique and personalized celebrations that leave tails wagging and hearts full.
But my journey extends beyond the world of pet parties. As an entrepreneur, I've experienced the highs and lows of building and growing an extremely unique brand. With each step, I've gained invaluable insights and learned valuable lessons that I'm eager to share with fellow entrepreneurs and aspiring business owners.
Follow Amanda:
Instagram
Website

Unleashing Funding Freedom: Securing Funds for Female Entrepreneurs Without Overwhelming Debt with Tiffini Foriest and Michele Vilseck

The Product Doula Presents™

10/11/23 • 33 min

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Do you want to secure funding for your business without being burdened by overwhelming debt?
Wondering if there's an alternative to relying solely on traditional banks?
Our guests, Tiffini Foriest and Michele Vilseck , have the solution you've been looking for. They will reveal a game-changing approach to funding that will significantly increase your chances of obtaining financial support without the weight of excessive debt. Get ready to discover a new pathway to achieving your desired outcome of securing funding without overwhelming financial obligations.

Tiffany and Michelle, the founders of Unleash the Funds and the Wealthy Women's Circle, are our esteemed guests today. Tiffany brings her extensive experience as a commercial underwriter, specializing in loans ranging from residential to commercial with a wide range of amounts. Michelle, on the other hand, is a serial entrepreneur who has dabbled in various aspects of business, including health coaching and marketing. Together, they have developed the Unleash the Funds method, a comprehensive approach that helps female business owners navigate the complex world of financing without relying on traditional banks or accumulating overwhelming debt. They emphasize the importance of building a solid business foundation, optimizing personal credit, and establishing business credit to access different funding opportunities.

In this episode, you will be able to:

Discover alternative funding options that can help you secure the funds you need for your business, without the burden of overwhelming debt.
Learn the importance of building a credible and lendable business, and how it can increase your chances of getting approved for funding.
Understand the significance of separating your personal and business credit to protect your personal finances and establish a strong financial foundation for your business.

A lot of business owners don't get to go very far or stay in the game very long because they don't have the funding to keep going. We're passionate about helping people not only get the funding that they need, but also helping women avoid the mistakes that we see so many make. - Michelle V

Discover Alternative Funding Options
The business journey for many female entrepreneurs often hits a formidable barrier when it comes to securing funding. However, the conversation with Tiffini and Michelle shines a light on alternative avenues for financial assistance, going beyond traditional loans and banks. By understanding the full scope of available funding, women in business can explore innovative paths to finance their ventures, reducing dependency on a single source and minimizing potential risks.
Connect with Tiffini & Michele:
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The Road to Success: Lessons Learned in Launching a Unique Baby Product with The Niks Company

The Product Doula Presents™

11/07/23 • 24 min

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Do you want to overcome the challenges and achieve success in bringing your unique product to the market? If you're tired of putting in effort and not getting the desired results, it's time to address the pain you're feeling. Join us to discover the inspiring journey of working moms and entrepreneurs who faced similar challenges while launching a unique product and learn how they overcame obstacles with perseverance and grit.
"The launch is always exciting, but you have to ride the wave and have the grit to keep moving forward." - Stephanie G
Erica Lettow and Stephanie Garbaczewski are two dermatology sisters who created an all-in-one clean ingredient diaper rash cream in a touch-free applicator - the Bunzie!
Challenges and Shopify
In today's competitive business environment, establishing a strong online presence can feel like trying to scale a mountain. Yet, it's a hurdle that can be crossed with clever strategies and some solid assistance. Surprisingly, the first year of business saw a tremendous dip in their sales after launching on Shopify. Undeterred, Erica and Stephanie adopted a positive stance, learning to ride the wave and to educate their customers about their unique product's benefits. As first-time founders, they acknowledged they didn't know much about business operations. Yet they sought external help, leveraging the power of expertise to get them over hurdles and boost their business performance.
Connect with The Niks Company:
Instagram
Website
Discount Code: Save 10% with code BUNZIE10 at checkout

Navigating Entrepreneurship: Rise to a Seven-Figure Business and the Art of Adapting with Emily McDonald

The Product Doula Presents™

01/30/24 • 36 min

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Embark on an inspirational odyssey with Emily, the ingenious mind behind The Stylist LA, as she shares her tale of morphing a simple concept into a seven-figure sensation. Her candid recount of the trials laced with personal sacrifices paints a raw picture of entrepreneurship. It's not just sequins and success; we get a backstage pass to her story, from dreaming up The Stylist LA in her USC dorm to the strategic pivot amidst a global pandemic that led her to embrace coaching. Emily's transparency in sharing the often-unseen struggles, and her commitment to mentoring fellow female entrepreneurs, offers a fresh perspective on what it truly means to grow a business while staying true to oneself.
Navigating the choppy waters of fundraising can be daunting, but Emily's experiences serve as a lighthouse for product-based startups. She draws a detailed map from the bootstrapping beginnings to anchoring substantial venture capital. Alongside recounting her investment voyages, Emily underscores the importance of allyship with investors who extend beyond the treasure chest to offer strategic prowess and mentorship. As she reflects on the storms weathered during unexpected events like the pandemic, this conversation is an invaluable compass for aligning one's business compass with the heart's true north.
Finally, Emily takes us through the bustling streets of LA and San Francisco, where The Stylist LA's brick-and-mortar presence blossomed into a community hub. Listening to her craft a narrative about the potency of in-person connections, trunk shows, and a brand ambassador program reminds us why the human element remains undefeated in an increasingly digital world. For those enchanted by Emily's journey and keen to weave themselves into the fabric of The Stylist LA story, her Instagram @founderemily is the thread that ties it all together. Join us for an episode that dresses up the entrepreneur’s journey in honesty, weaves wisdom through the seams, and tailors advice for burgeoning business minds.
Connect with Emily:
Website - StylistLA
Website - My Founders Circle
Instagram

SUMMER SERIES - Female Founder Fridays - Prioritizing Tasks and Maximizing Efficiency - Taking control of your to-do list with Tiffany Lewis

The Product Doula Presents™

07/14/23 • 33 min

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Do you want to maximize your productivity and achieve your goals effectively? Are you tired of feeling overwhelmed by your to-do list?
Tiffany Lewis has the solution you've been looking for. In her insightful discussion, she will share practical tips and strategies to help busy individuals like you increase their productivity and set realistic goals. By implementing Tiffany's advice & planner, you can unlock a new level of efficiency and success. Say goodbye to procrastination and hello to accomplishing more with less stress. Get ready to transform your daily routine and achieve the results you desire.
No business is easy, but they can be simple. Business can be simple but not easy. - Tiffany Lewis
Let's introduce Tiffany Lewis, founder of Propel Virtual Solutions and Taylor & Jessie. Having carved her niche in digital marketing copywriting through Propel Virtual Solution, she also put her love for writing and creativity into the establishment of Taylor & Jesse, a flourishing stationery brand. These businesses showcase Tiffany's dynamism, creativity, and her unique approach to daily planning and goal-setting. With years of enriching experiences in communications, PR, and education, Tiffany is a sought-after advisor who uses her daily life experiences, including being a mother and wife, to shape her insights and advice.
Balancing Workload and Rest
In a world that often equates incessant hustle with success, striking a balance between workload and rest can feel alien. However, the power of rest and rejuvenation is undeniable in maintaining our productivity and well-being. Rest doesn't equate to a halt - it's an essential component of the reflection, resetting, and re-strategizing processes. Tiffany Lewis’s experience resonates strongly with this approach. There were instances where she had to switch her focus from one business to another, depending on the demand. The lesson here is clear: Balance is key, and sometimes that means shifting focus, and giving ourselves the grace to rest and rejuvenate.
Connect with Tiffany
Instagram - Propel Virtual Services
Instagram - Taylor & Jessie

Mastering Inventory Planning: Essential Strategies for Product-Based Business Owners

The Product Doula Presents™

06/27/23 • 24 min

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Join us on Product Doula Presents as we dive into the world of inventory planning for product-based business owners.
In this episode, our guest Mary Wiegand from Boon, LLC shares her expertise and unique approach to personalized inventory planning. With a background in retail giants like Target, Tiffany, and Victoria's Secret, Mary founded Boone in 2017 to provide flexible and customized inventory planning experiences for emerging businesses.

Discover the common challenges faced by product-based entrepreneurs and learn how to forecast demand, optimize assortment, and reduce out-of-stock and overstock situations.
Gain insights into the importance of knowing your numbers and how the human touch complements technology for effective inventory management.

Whether you're placing your first purchase order or looking to scale your existing business, this episode will equip you with practical steps to master inventory planning and drive sustainable growth.
About Mary Wiegand of Boon, LLC
Mary began her retail career as an inventory planner for Target, Tiffany & Co., and Victoria’s Secret. She then jumped into the start-up world at direct sales jewelry company Chloe + Isabel. In 2017, Mary founded Boon, LLC with an unmatched vision for the industry: A flexible, personalized inventory planning experience for every client, delivering exceptional quality planning at an affordable price. Today, with a growing team of experts, and a stellar client list, Mary continues to provide unparalleled planning, reporting, and process management.
When Mary isn’t working, she is focused on her four little ones or cheering on the Minnesota Twins.
Follow Boon LLC
Instagram
Special Offer for The Product Doula Presents Listeners

Unlock Your Business Potential: Embrace a Growth Mindset

The Product Doula Presents™

05/23/23 • 13 min

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Are you tired of taking ineffective actions to achieve success in your business?
Do you feel like you're stuck and not making any progress?
It's time to develop a growth mindset. In this episode, we'll show you how cultivating a growth mindset can transform your business and help you achieve unparalleled success.
Don't continue to struggle - unlock the power of a growth mindset and realize your entrepreneurial potential.

In this episode, you will be able to:

Discover the significant role a growth mindset plays in achieving business success.
Uncover nine essential characteristics of a growth mindset every business owner should possess.
Master the art of cultivating a growth mindset through altering your perspective and being receptive to feedback.
Learn the importance of perseverance and adaptation when aiming for long-term goals.
Create a collaborative and supportive work atmosphere that sets the foundation for unparalleled success.

Celebrate your first sale and first dollar made. And celebrate your first hundred-thousand-dollar month. This positive reinforcement helps build confidence and reinforces the belief that growth is possible. - Christina Vanacore

The resources mentioned in this episode are:

Embrace challenges, nurture a thirst for knowledge and persist through obstacles to create a culture of growth and transformation in your business and life.
Actively seek feedback from customers and industry experts to refine your offerings and enhance your business.
Surround yourself with people who support and celebrate your success.
Celebrate your achievements, big and small, to build confidence and reinforce the belief that growth is possible.
Take calculated risks, believe in your ability to achieve greatness, and keep pushing forward towards your goals.

Maximizing Profits for Product-Based Businesses

The Product Doula Presents™

11/14/23 • 8 min

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If you're a product-based or direct-to-consumer business owner looking to boost your profits and take your business to new heights, you're in the right place. In this episode, we're unveiling the essential strategies that will transform your bottom line. Don't miss out on the profit-boosting insights; let's dive in!
Key Takeaways:

Uncover the importance of profits as the heartbeat of your business.
Learn cost-cutting strategies, from negotiating with suppliers to optimizing manufacturing processes.
Explore dynamic pricing and value-based strategies to stay competitive in the market.
Implement data-driven marketing, e-commerce optimization, and inventory management for maximum efficiency.

Closing Summary:
In conclusion, understanding and optimizing profits is the key to thriving in the competitive landscape of product-based businesses. From cost analysis to dynamic pricing, inventory management to e-commerce strategies, we've covered it all.
Other Resources Mentioned in the Episode:
Boon - Inventory Management and Planning

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FAQ

How many episodes does The Product Doula Presents™ have?

The Product Doula Presents™ currently has 35 episodes available.

What topics does The Product Doula Presents™ cover?

The podcast is about Marketing, Entrepreneurship, Ecommerce, Podcasts, Selling, Sales, Shopify and Business.

What is the most popular episode on The Product Doula Presents™?

The episode title 'Supercharge Your Etsy Business: Insider Tips for Increasing Visibility and Sales with Monica Little' is the most popular.

What is the average episode length on The Product Doula Presents™?

The average episode length on The Product Doula Presents™ is 23 minutes.

How often are episodes of The Product Doula Presents™ released?

Episodes of The Product Doula Presents™ are typically released every 7 days.

When was the first episode of The Product Doula Presents™?

The first episode of The Product Doula Presents™ was released on May 1, 2023.

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The Product Doula Presents™

Christina Vanacore | Certified Product Launch Specialist | Growth Strategist | eCommerce Consultant

Top 10 The Product Doula Presents™ Episodes

FAQ

How many episodes does The Product Doula Presents™ have?

What topics does The Product Doula Presents™ cover?

What is the most popular episode on The Product Doula Presents™?

What is the average episode length on The Product Doula Presents™?

How often are episodes of The Product Doula Presents™ released?

When was the first episode of The Product Doula Presents™?

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