
Social Media & the Newsroom; ABC2 News Joins Us
02/26/18 • 20 min
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Malin Skoglund of Meltwater Joins Us to Talk Data and PR Impact
Malin Skoglund, Area Director for Meltwater, joins The Spotlight to discuss the growth of data and PR measurement opportunities through Meltwater. As online data continues to grow, how can PR professionals use the data to aid in storytelling and continue to prove ROI? Listen in as we discuss how Meltwater is helping to automate online data and how organizations can take advantage of data availabe outside of their owned platforms. Additionally, we discuss how PR professionals can use Meltwater's platform to better track the amplication of a story and find the right influencers to tell those stories. For more from @MaroonPR, follow us on Twitter and LinkedIn! For more from Meltwater find them on Twitter or conect with Malin.
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Meet the Maroon PR Team!
Ever wonder what it takes to run a public relations agency? We believe it starts with a great team! In this episode, Maroon PR team members share their path to PR as we give listeners a feel for what life is like at our public relations agency. Interested in learning more about our agency? Follow Maroon PR on Instagram, Twitter and LinkedIn!
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