The PR Spotlight

In our final episode of 2017, Jen Bloomer and Clara Pino from our social media team look back on the year that was in social media. From influencers to major platform updates, we discuss our biggest takeaways from 2017! For more from Maroon PR, follow along on Twitter,Instagram and LinkedIn!

Malin Skoglund, Area Director for Meltwater, joins The Spotlight to discuss the growth of data and PR measurement opportunities through Meltwater. As online data continues to grow, how can PR professionals use the data to aid in storytelling and continue to prove ROI? Listen in as we discuss how Meltwater is helping to automate online data and how organizations can take advantage of data availabe outside of their owned platforms. Additionally, we discuss how PR professionals can use Meltwater's platform to better track the amplication of a story and find the right influencers to tell those stories. For more from @MaroonPR, follow us on Twitter and LinkedIn! For more from Meltwater find them on Twitter or conect with Malin.

In this episode we talk with former longtime Baltimore Business Journal Publisher John Dinkel about the power of building and maintaining relationships in business. A simple yet often overlooked tactic of business development and public relations, how has relationship building changed in the digital age? Tune in as we discuss! After 16 years at the publication, including 11 years as publisher and president, John Dinkel left the Baltimore Business Journal in early 2017 to pursue his own business development consulting firm geared toward clients in the Baltimore/Washington metropolitan area. Dinkel Business Development aims to help businesses identify areas for growth with services including business development assessments, planning, networking seminars and executive on-boarding sessions. You can follow John on LinkedIn and Twitter. Have a topic you'd like to hear discussed? Connect with Maroon PR on Twitter and LinkedIn.

As the NFL season begins, we dive into PR issues that sports leagues are faced with today and how reporting and team communications has changed with the growth of social and digital media. Kevin Seifert is a national reporter for ESPN.com’s NFL Nation, focusing on league-level issues and analysis. His Inside Slant blog posts and digital videos explore topics from officiating to concussions to analytics. You can follow him on Twitter @SeifertESPN. Seifert joined ESPN.com in 2008 to cover the NFC North. Within days, Brett Favre reversed his retirement decision — and the NFC North blog was off and running onto a thrilling five-year roller coaster of news and events. Prior to joining ESPN.com, Seifert covered the Minnesota Vikings for nine years at the Minneapolis Star Tribune. He also spent four years covering the Baltimore Orioles for the Washington Times and is a 1995 graduate of the University of Virginia. Follow Maroon PR on Twitter @MaroonPR and learn more about the company at www.maroonpr.com.

Jen Bloomer and Monique Smallow of Maroon PR talk with Suzanne Loudermilk about restaurant PR and how it's changing because of the growing digital landscape. Social media now brings together PR professionals, restaurants, and the media in a new way. During this episode, we discuss how social media limits the ability of reviewers to remain anonymous, improves research, makes discussions about food more exciting, and leads to many other challenges and benefits as well. Suzanne is The Baltimore Sun's restaurant critic and also writes food features for Baltimore Sun Media Group. She started her journalism career at The Sun, working in various positions, including copy editor, assistant features editor and metro reporter. She left the paper in 2001 to become a food editor at The Columbus Dispatch in Ohio. She is a former food and travel editor at Baltimore magazine and restaurant critic at Delaware Today magazine. You can follow Suzanne on Twitter at @lsuzanne.