Sports PR: Kevin Seifert from ESPN.com Joins Us

As the NFL season begins, we dive into PR issues that sports leagues are faced with today and how reporting and team communications has changed with the growth of social and digital media. Kevin Seifert is a national reporter for ESPN.com’s NFL Nation, focusing on league-level issues and analysis. His Inside Slant blog posts and digital videos explore topics from officiating to concussions to analytics. You can follow him on Twitter @SeifertESPN. Seifert joined ESPN.com in 2008 to cover the NFC North. Within days, Brett Favre reversed his retirement decision — and the NFC North blog was off and running onto a thrilling five-year roller coaster of news and events. Prior to joining ESPN.com, Seifert covered the Minnesota Vikings for nine years at the Minneapolis Star Tribune. He also spent four years covering the Baltimore Orioles for the Washington Times and is a 1995 graduate of the University of Virginia. Follow Maroon PR on Twitter @MaroonPR and learn more about the company at www.maroonpr.com.