Malin Skoglund of Meltwater Joins Us to Talk Data and PR Impact

01/12/18 • 20 min

Malin Skoglund, Area Director for Meltwater, joins The Spotlight to discuss the growth of data and PR measurement opportunities through Meltwater. As online data continues to grow, how can PR professionals use the data to aid in storytelling and continue to prove ROI? Listen in as we discuss how Meltwater is helping to automate online data and how organizations can take advantage of data availabe outside of their owned platforms. Additionally, we discuss how PR professionals can use Meltwater's platform to better track the amplication of a story and find the right influencers to tell those stories. For more from @MaroonPR, follow us on Twitter and LinkedIn! For more from Meltwater find them on Twitter or conect with Malin.

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Social Media Year in Review

In our final episode of 2017, Jen Bloomer and Clara Pino from our social media team look back on the year that was in social media. From influencers to major platform updates, we discuss our biggest takeaways from 2017! For more from Maroon PR, follow along on Twitter,Instagram and LinkedIn!

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Social Media & the Newsroom; ABC2 News Joins Us

As local media outlets continue to evolve and grow thanks to digital platforms, we talk with members of the ABC2 News team about social media stratagies that span all areas of the TV news station. Listen along as Rob Brockmeyer (Sr. Director of Creative Services), Kelly Groft (News Director) and Julie Wigley (Asst. Director of Creative Services) discuss social media integration with reporters, research & community opportunities and the recent changes with Facebook's algorithm. You can follow ABC2 News on Facebook, Twitter and Instagram. For more from Maroon PR, follow us on Twitter, LinkedIn and Instagram!