Sync Agent Breaks Down TV, Film, Advertising Music Licensing

11/15/23 • 67 min

The New Music Business with Ari Herstand

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Learn more about Jen and Low Profile: https://www.lowprofilenyc.com/

Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up her own shop after being fed up with the status quo. Low Profile was born out of a need for radical transparency in the music industry and a dedication to helping musicians build sustainable careers. Since launching in May of 2017, Low Profile has become the go-to source for innovative brands and content creators looking to partner with the most cutting-edge artists from all over the world. With their unparalleled access to artists, global reach, and early detection of new currents and trends, Low Profile is able to facilitate meaningful collaborations that are mutually beneficial for everyone involved. Some of the artists on Low Profile’s roster includes Solange, FKJ, Boy Harsher, Nation of Language, Empress Of, JR JR, YACHT and more.

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Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Jen and Low Profile: https://www.lowprofilenyc.com/

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Jen Pearce:

Website: https://www.lowprofilenyc.com/

Instagram: https://www.instagram.com/lowprofilenyc/

Facebook: https://www.facebook.com/lowprofilenyc

X: https://twitter.com/lowprofilenyc

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Roc Nation Is Actually Developing Artists

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Shari Bryant and Omar Grant: https://www.rocnation.com/about/

Shari Bryant is Co-President of Roc Nation Label at Roc Nation. A fearless music industry veteran, Shari began her career as an intern at Roc-A-Fella Records at 16 years old. She would go to work with Def Jam, Atlantic Records, Warner Bros, Alamo Records, until she was appointed by Shawn “Jay-Z” Carter to become Co-President of the Roc Nation Label. In her long and tenured career, she has worked with artists such as Jay-Z, Meek Mill, Nas, Rick Ross, Cam’ron, Dipset, and more.

Omar Grant is currently the Co-President of Roc Nation Records. After graduating from Adelphi University, he took his first job as assistant tour manager working for Destiny’s Child, and then as tour manager for each of the three members individually including Kelly Rowland, Michelle Williams, and Beyonce. He would go on to with as an A&R for EMI Group Limited and Epic Records, before joining Roc Nation in 2011. Grant served as A&R on Rihanna’s first #1 debut album, Unapologetic, and would work with Rihanna on future releases. Grant has also worked with and/or introduced many other notable artists like Jay-Z, Big Sean, Shakira, David Guetta, Snoh Aalegra, Willow, Jaden Smith, Jay Electronica, Vic Mensa, and Buju Banton.

04:38 - Welcome

06:21 - Roc Nation - Shari and Omar’s roles at Roc Nation Label

15:12 - Strategies for developing artists in a crowded space

22:01 - Roc Nation’s legacy and long term vision for artists

28:00 - What does Roc Nation look for when they sign a new artist?

37:18 - Marketing strategies rollout for artists like Maeta

45:58 - Roc Nation’s track record with signing artists and philosophy

58:23 - What does it mean to you to make it in the new music business?

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Roc Nation:

Website: https://rocnation.com

Instagram: https://www.instagram.com/rocnation/

X: https://twitter.com/RocNation

TikTok: https://www.tiktok.com/@rocnation

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean

Get 25% off any Ari's Take Academy course with code ARISTAKE. Sale and enrollment both end on November 30th at 6pm PST. If you're ready to make 2024 the year for your music career, we're ready to give you the tools. Enroll today: https://aristakeacademy.com/

Over the last twenty years, Tab Nkhereanye, SVP of A&R (Artists & Repertoire) at BMG has been one of the driving forces behind hitmakers and top charting songs alike. Nkheranye’s success in the music industry is unlike many, providing him one of the most unique perspectives in the field and a resume that is hard to top. His path to BMG, was not a traditional one at all, as a songwriter in the first decade of his career, he was responsible for multiple #1 hits, writing with Justin Bieber, Madonna, Mary J. Blige and Brittany Spears. On the A&R side, during more than seven years at Island/Def Jam Records, Tab was responsible for the discovery and development of Frank Ocean, Alessia Cara and many others - showing that songwriters have a place in the corner office and paving a way for others like him. Tab’s mission is to be a voice and mentor for black songwriters and young executives who are looking to carve out their own path in the industry.

00:00 - Welcome

04:25 - Tab Nkhereanye and his story in music

12:05 - Publishing deal structures, ownership, royalties

16:23 - Co-publishing deals, what it looks like for a new songwriter

26:03 - What are you looking for when you are signing new songwriters?

30:05 - How involved are you in the creative process?

32:01 - Tab’s time at Def Jam Records and signing Alessia Cara, Frank Ocean

43:40 - Developing artists and major labels

47:05 - What are steps a songwriter should take when seeking a publishing deal?

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa