The New Music Business with Ari Herstand
Ari's Take
**WEBBY AWARD FOR BEST MUSIC PODCAST**
“#1 music industry podcast to help keep you in the loop” -Spotify
“The 10 Best Music Business Podcasts of 2022" – Variety
Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
To learn more follow @aristake_ and @ariherstand
Visit aristake.com to join the newsletter.
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House Concerts and Ticketed Livestreams with Side Door's Dan Mangan
The New Music Business with Ari Herstand
02/23/22 • 66 min
Dan Mangan is a two-time JUNO award winning and two-time Polaris Music Prize listed musician and songwriter, based out of Vancouver, Canada. Mangan has released 5 studio LPs and has embarked on various worldwide tours, most notably performing at Glastonbury, Jimmy Kimmel Live and selling out Massey Hall. Additionally, Mangan has scored for feature film, as well as television for Netflix and AMC. As of 2017, Mangan co-founded the Side Door alongside Laura Simpson. The “any space is a venue” marketplace platform ultimately matches creatives with spaces to host shows anytime and anywhere they choose. To learn more visit: https://sidedooraccess.com
04:56 Welcome
06:26 How Side Door started
15:05 Connecting with your audience
17:45 How Side Door benefits artists
24:58 Tier ticketing integration
28:08 How artists are using Side Door
38:10 The state of performance venues post-pandemic
42:36 Protecting artists with an automatic pro-remittance
46:34 Average ticket prices and artist earnings
50:46 The future of Side Door: in-person or online?
57:07 Building artist communities by becoming hosts themselves
1:00:09 Dan Mangan’s music career
1:04:24 Final question
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com
Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY
Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook: https://www.facebook.com/aristake/
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
Connect with Dan Mangan (Side Door):
Website: https://sidedooraccess.com/home
Twitter: https://twitter.com/sidedooraccess
Instagram: https://www.instagram.com/sidedoor.access
Instagram: https://www.instagram.com/danmanganmusic
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02/23/22 • 66 min

1 Listener
TikTok Music Marketing Grows Up
The New Music Business with Ari Herstand
07/05/23 • 57 min
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com
Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.
04:47 Welcome
07:17 Music industry gatekeepers
10:48 Explosion of influencer marketing, working with every major label
12:43 How the TikTok platform has matured
17:03 Artists targeting the correct demographics
24:24 How Songfluencer runs campaigns and achieves artists' goals
32:33 Is it necessary for artists to have a presence on TikTok?
38:20 Advice for artists for don't understand the platform
42:44 Collaborating with both legacy and emerging artists
52:00 Social media posting schedule
56:11 What it means to make it in the new music business
Subscribe to The New Music Business: https://aristake.com/nmb
Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://instagram.com/aristake_
TikTok: https://tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Songfluencer:
Website: https://songfluencer.com/
Instagram: https://www.instagram.com/nomadcry
Instagram: https://www.instagram.com/songfluencer
Twitter: https://twitter.com/songfluencer
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
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07/05/23 • 57 min

1 Listener
Making Music During COVID-19: Ari's Take Academy Roundtable Discussion
The New Music Business with Ari Herstand
06/17/20 • 86 min
We are in very interesting times. Last week's episode was all about musicians for black lives and what this movement is all about and what we can do as allies. It has been a challenge for me personally to understand where I fit in with this movement. I've been using my platform to encourage other musicians and people with influence, namely white people, to stand up and support our black brothers and sisters through this movement.
I've been getting a lot of questions about releasing music right now. I've thought a lot about that because it's not just about releasing music but what we should be posting on social media. Should we be promoting anything other than the movement? There's really not a right or wrong answer. I think everyone needs to do what makes sense for them.
If you have more money than time, then donate to organizations that are supporting the movement. If you have more time than money, then spend time educating yourself.
We recorded this episode about a week before George Floyd's death. So we're not going to be mentioning this uprising. We talk about what it's like running our careers and writing music during COVID-10 and quarantine. We hear from all of the Ari's Take Academy instructors, including Lucidious (Streaming & Instagram Growth), Vo Williams (Advanced Sync Strategies for Film, TV and Video Games), Kristen Mathe (Cracking Colleges), Andrew Spalter (Breaking China), and Allyson Toy (Breaking China).
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Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
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Twitter: https://twitter.com/ArisTake
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Facebook: https://www.facebook.com/aristake/
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
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06/17/20 • 86 min
Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist
The New Music Business with Ari Herstand
05/27/20 • 56 min
My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B, Neo-soul, and soul songwriter. It was such a treat to speak with him. Famously, he's Grammy-nominated for writing Beyonce's track "Pray You Catch Me" from her 'Lemonade' album.
In this episode we discuss his music publishing deal with Roc Nation and his distribution strategies, his music creation process, and remaining independent.
Note: We recorded this call over Zoom, and the technical gods were not in our favor during this interview. If you're hearing glitches and sentences being cut off, that's what's going on. We edited it as best we could so you can understand him, and it's still an incredible conversation.
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Quick links:
3:14 - Staying busy during the quarantine
6:14 - Kevin playing UnCancelled Music Festival + keeping the local music community venues alive
8:21 - Growing up in Pittsburgh and going to New York University
10:54 - Kevin's first release, 'Mellow Drama,' and how it was made
12:09 - Is the home studio just for demos or do those recordings make the album?
13:22 - About the music creation process and using samples
16:14 - Kevin Garrett's unique sound
20:34 - Remaining independent and the behind the scenes to a growing career
27:54 - Kevin's publishing deal and how everything gets set into motion
33:44 - When Kevin found out he made the cut on Beyonce's 'Lemonade' album
37:06 - Kevin's writing process when he's collaborating with others in the studio
41:14 - Protecting yourself with agreements and contracts
44:34 - The conversation nobody wants to have: splits, ownership, money
48:49 - Kevin's deal when he's the producer
54:06 - What it means to Kevin to 'make it' in the new music business
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Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook: https://www.facebook.com/aristake/
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
Connect with Kevin Garrett:
Website: https://kevingarrettmusic.com/
Instagram: https://www.instagram.com/kevinogarrett/
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05/27/20 • 56 min
Red Light Manager on When and How to Get Management with Andrew Leib
The New Music Business with Ari Herstand
05/20/20 • 62 min
Today's guest is my good friend, Andrew Leib. He's an artist manager at Red Light Management. He's worked on the teams of Robert Randolph and the Family Band, Counting Crows, Three Doors Down, Emily King, Lecrae, Luke James, Cory Henry, Victoria Canal, Nu Deco Ensemble. He's worked with a lot of artists.
Andrew and I get into his story and what he looks for in artists that he wants to work with and how artists can reach out to managers. We dig into artist branding and his process on how to put a package together.
This was a fun episode for me to be able to catch up with one of my best friends.
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Quick links:
2:04 - Andrew going to China for a nine city tour
7:20 - Being a hands-on manager and 'being in the band without being on stage with them.'
9:30 - Things Andrew's learned about being a manager from his years of experience in the music business
17:05 - Creating an authentic artist brand so fans can connect to them
25:51 - The Nu Deco Ensemble project, an orchestra for the 21st century
37:12 - Do you need a manager? What Andrew looks for in clients before bringing them onboard.
44:30 - Getting a manger doesn't happen from the first meeting. It takes time.
55:00 - How do you reach out to a manager after you've built up your business?
1:00:31 - How Andrew defines making it in the new music business
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Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook: https://www.facebook.com/aristake/
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
Connect with Andrew Leib:
Instagram: https://www.instagram.com/leib/
Twitter: https://twitter.com/grandwazoo4u
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05/20/20 • 62 min
Oprah's Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist
The New Music Business with Ari Herstand
05/13/20 • 63 min
Today's guest is with Madame Gandhi (birth name Kiran Gandhi). She's an incredibly inspiring person, an activist, and feminist. She started her career drumming for M.I.A., Thievery Corporation, and embarked on Oprah Winfrey's Vision 2020 tour before the COVID-19 pandemic. Gandhi is also a recording artist and speaker. She also holds an MBA from Harvard University.
We talk about release strategy, how she creates her music and high production value music videos as an independent artist.
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2:25 - Madame Gandhi's tour with Oprah Winfrey
7:00 - Kiran getting her MBA and how she did it with her touring schedule
8:50 - Kiran's Indian heritage and culture
15:12 - When Kiran Gandhi came up with the name and project Madame Gandhi
18:04 - What Madame Gandhi thinks an activist is
19:30 - How Kiran chooses which companies/brands to work with
27:15 - Switching sides: Going from employee to employer and what the responsibilities are like
31:10 - How often Madame Gandhi does high production music videos
31:46 - Staying healthy on the road and when you're away from home
33:28 - Madame Gandhi's viral moment running the London Marathon
36:27 - The 'Visions' EP's story
38:04 - Madame Gandhi's creation process - is there a lot of collaboration? What DAW Madame Gandhi uses
41:50 - Maintaining Gandhi's sound and why her drumming skills are vital when writing music
43:33 - Gandhi's independent career and why she hasn't signed to a major label
47:20 - How many shows Gandhi has performed as Madame Gandhi
48:20 - The independent musician hustle - Gandhi's Instagram strategy and understanding your brand
56:40 - The release strategy for Madame Gandhi and the thought process behind her methods
59:30 - Remaining close to the original message of the song when creating music videos and visuals
1:01:38 - What it means to Madame Gandhi to make it in the new music business
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Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook: https://www.facebook.com/aristake/
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
Connect with Madame Gandhi:
Website: https://www.madamegandhi.com/
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05/13/20 • 63 min
Zaytoven, 'Godfather of Trap' on Production in the Age of Coronavirus
The New Music Business with Ari Herstand
04/29/20 • 50 min
This episode is with superstar Grammy-winning producer and "Godfather of Trap," Zaytoven. He is one of the most influential producers in hip-hop right now. He's a Grammy winner and has worked with artists like Future, Rick Ross, 2 Chainz, Usher, T.I., Pusha T, and 21 Savage, to name a few.
There are a lot of interviews with Zaytoven out there. He's an interesting guy with a cool workflow. I didn't want him to tell the same stories and answers he's told before. So we dug into what you're most interested. We talk about his processes, manager, music community, and much more.
If you're a hip-hop producer this is a must-listen episode. Zaytoven dropped endless gems throughout this episode, giving advice to emerging up-and-coming producers on how they can develop their sound. He shares the stories of how he did it and how you can do it as well.
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Quick links:
4:46 - About Zaytoven and how he got started making beats
8:16 - Was Zaytoven selling his beats to artists early on?
10:28 - How Zaytoven got acclimated to the music community in Atlanta, Georgia
11:49 - Zaytoven's advice to young producers to know when they're ready to start sharing their music
13:17 - How producers can find their own sound
17:00 - How Zaytoven's workflow has shifted since he initially started
18:30 - Does Zaytoven create beats himself or does he collaborate?
20:13 - What Zaytoven does with his finished beats
21:00 - The pressure Zaytoven feels to innovate his iconic sound
23:33 - Producers who are 'chasing' a sound that's already established and not creating their own sound
26:17 - Releasing music under his own name and the strategies in releasing so much music
30:18 - Is Zaytoven on TikTok?
31:40 - How Atlanta, Georgia has evolved over the years and why it's Zaytoven's favorite place to live
35:50 - How Zaytoven manages all of his projects and keeps everything organized
39:00 - Zaytoven's music release strategy and his involvement in Familiar Territory Records
48:22 - What it means to Zaytoven to make it in the new music business
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Connect with Ari Herstand:
Website: https://www.aristake.com
Instagram (personal): https://www.instagram.com/ariherstand/
Instagram (Ari's Take): https://www.instagram.com/aristake_/
Facebook: https://www.facebook.com/aristake/
Twitter (personal): https://twitter.com/ariherstand
Twitter (Ari's Take): https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Connect with Zaytoven:
Website: https://www.zaytovenbeatz.com/
Instagram: https://www.instagram.com/zaytovenbeatz/
Facebook: https://www.facebook.com/digitaldope
Twitter: https://twitter.com/zaytovenbeatz
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04/29/20 • 50 min
Sexual Harassment, Sexism and Life as a Female DJ in a Male Dominated Field with Dani Deahl
The New Music Business with Ari Herstand
05/06/20 • 98 min
Today's guest is Dani Deahl. She's the music and technology writer for The Verge. In addition to being a journalist, she's a DJ and the Vice President of the Recording Academy, Chicago Division.
Dani and I dig into what it's like being a woman in a male-dominated industry. She also gives some tips on how to break in and become a professional DJ. We also discuss artificial intelligence (AI) in the music industry.
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Quick links:
2:27 - Getting started as a DJ and how the industry has evolved
4:40 - Growing up in Chicago and realizing there weren't many role models
6:11 - Having a lot of male peers
8:20 - Who Dani went to when these derogatory actions happened
11:38 - How to be an ally to women in the music + advice to guys to know when they're crossing the line
19:06 - Is harassment becoming less prevalent? How has it changed over the years? Has your treatment being a DJ changed?
24:40 - How often Dani DJs
25:20 - Tips and tricks on breaking into the DJ/producer world
27:32 - Is there a digital calling card to send to promoters for DJs?
28:53 - The importance of Instagram
33:38 - Artificial Intelligence (AI) in music
43:50 - Will AI take over the live DJ space?
49:15 - "Context listening"
54:22 - Spotify playlist editors too powerful
1:06:55 - What is the Recording Academy? Dani's role as Vice President, Chicago Division
1:11:53 - How to get into the Recording Academy
1:19:10 - Who owns the copyright in a co-created song with artificial intelligence?
1:34:15 - How Dani defines making it in the new music business
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Playlist Push review: https://aristake.com/post/playlist-push-review
150+ Female Producers You Need to Know: https://aristake.com/post/150-female-producers-you-need-to-know
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Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook: https://www.facebook.com/aristake/
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
Connect with Dani Deahl:
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05/06/20 • 98 min
100 Million Streams Doesn't Come Without Some Pain - Lucidious
The New Music Business with Ari Herstand
04/22/20 • 106 min
Today's guest is Lucidious, a hip-hop artist originally from Virginia now living in Los Angeles. I’ve covered him in the book and on the website quite a bit. He has an interesting story from the business perspective. He has over 500,000 monthly listeners on Spotify without any official playlist inclusion, label, or manager. This translates to more than $20,000 per month from streaming revenue.
I brought him onto the show so we could go deeper into his story. We talk about digital marketing and all aspects of his business. We talk about his family. We discuss mental health because a lot of his fans connect with him on a deep level due to their own struggles with mental health. This was a very enriching and inspiring conversation for me to have, and I think you’ll get a lot out of this as well.
Ari's Take Academy: Streaming & Instagram Growth with Lucidious (use code NMB for 10% off): https://aristakeacademy.teachable.com/p/streaming-instagram-growth
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Quick links:
4:10 - About Lucidious
11:39 - What inspired Lucidious to write lyrics? What was the beginning of the journey like?
17:50 - When did Lucidious begin rapping?
25:48 - How much say Lucidious has in his productions because of his diverse musical tastes
34:46 - What are the marketplaces artists can purchase cleared tracks?
38:03 - Was Lucidious' first album officially released or just through SoundCloud? How the Lucidious name came to be
54:15 - Gaining popularity through video ad campaigns
1:02:00 - When does Lucidious decide to point the ad campaigns directly to Spotify?
1:04:50 - Messages that Lucidious receives and how he helps those who are struggling
1:15:40 - Where Lucidious draws the line when responding to fans
1:21:47 - Advice for artists who are receiving dark messages from fans - and how to emotionally protect themselves
1:28:47 - Lucidious heading out on his first headline tour
1:42:48 - How Lucidious defines making it in the new music business
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Connect with Ari Herstand:
Website: https://www.aristake.com
Instagram (personal): https://www.instagram.com/ariherstand/
Instagram (Ari's Take): https://www.instagram.com/aristake_/
Facebook: https://www.facebook.com/aristake/
Twitter (personal): https://twitter.com/ariherstand
Twitter (Ari's Take): https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Connect with Lucidious:
Website: https://www.lucidiousmusic.com/
Spotify: https://open.spotify.com/artist/0S8NV7XoWi7arXWSRqI3dS?si=JOwNzVHkT_2m1xkGZsx1LQ
YouTube: https://www.youtube.com/channel/UCA0jmO32RNZBXHXvb34yBrg
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04/22/20 • 106 min
White Musicians for Black Lives
The New Music Business with Ari Herstand
06/10/20 • 43 min
My thoughts on what this moment and movement surrounding Black Lives Matter, #DefundThePolice and the death of George Floyd requires of white people. Namely musicians.
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Quick links:
1:20 - About the Black Lives Matter movement and the system that has been setup to strongly favor white people
3:30 - Attending the Black Lives Matter protest in Hollywood, California and the work the black America needs us to do
10:45 - What does defunding the police actually mean?
14:00 - Alicia Garza's interview on Meet The Press about defunding the police
15:24 - Patrisse Cullors on defunding the police
17:09 - "But all lives matter!"
20:18 - Trevor Noah on the right way to handle things
24:06 - This not a time to tune out and why the show had to be paused on June 2nd
30:00 - Two actionable things you can do to educate yourself
31:18 - Ta-Nehisi Coates testifying in Congress about reparations for HR-40
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Resources mentioned:
Who in Music is Supporting the Black Community (spreadsheet): https://aristake.com/post/music-supporting-black-community
The Case for Reparations: https://www.theatlantic.com/magazine/archive/2014/06/the-case-for-reparations/361631/
13th: https://www.netflix.com/title/80091741
Rolling Stone: The Music Industry Was Built on Racism: https://www.rollingstone.com/music/music-features/music-industry-racism-1010001/
Sonya Renee Taylor: https://www.instagram.com/sonyareneetaylor/
The Show Must Be Paused: https://www.theshowmustbepaused.com/
Trevor Noah: https://www.youtube.com/watch?v=v4amCfVbA_c
Ta-Nehisi Coates testimony on reparations at House hearing: https://www.youtube.com/watch?v=kcCnQ3iRkys
Meet the Press interview with BLM’s Alicia Garza: https://www.youtube.com/watch?v=kxwFJIQUWfg&t=1424s
BLM’s Patrisse Cullors on Defunding the Police: https://www.youtube.com/watch?v=AYa1WjHtzKc&t=119s
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Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook:
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06/10/20 • 43 min
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FAQ
How many episodes does The New Music Business with Ari Herstand have?
The New Music Business with Ari Herstand currently has 142 episodes available.
What topics does The New Music Business with Ari Herstand cover?
The podcast is about Entrepreneurship, Music, Music Business, Podcasts, Business and Music Interviews.
What is the most popular episode on The New Music Business with Ari Herstand?
The episode title 'House Concerts and Ticketed Livestreams with Side Door's Dan Mangan' is the most popular.
What is the average episode length on The New Music Business with Ari Herstand?
The average episode length on The New Music Business with Ari Herstand is 64 minutes.
How often are episodes of The New Music Business with Ari Herstand released?
Episodes of The New Music Business with Ari Herstand are typically released every 7 days.
When was the first episode of The New Music Business with Ari Herstand?
The first episode of The New Music Business with Ari Herstand was released on Feb 20, 2020.
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