The New Music Business with Ari Herstand

Ari's Take

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

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TikTok Music Marketing Grows Up

The New Music Business with Ari Herstand

07/05/23 • 57 min

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

04:47 Welcome

07:17 Music industry gatekeepers

10:48 Explosion of influencer marketing, working with every major label

12:43 How the TikTok platform has matured

17:03 Artists targeting the correct demographics

24:24 How Songfluencer runs campaigns and achieves artists' goals

32:33 Is it necessary for artists to have a presence on TikTok?

38:20 Advice for artists for don't understand the platform

42:44 Collaborating with both legacy and emerging artists

52:00 Social media posting schedule

56:11 What it means to make it in the new music business

Subscribe to The New Music Business: https://aristake.com/nmb

Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Songfluencer:

Website: https://songfluencer.com/

Instagram: https://www.instagram.com/nomadcry

Instagram: https://www.instagram.com/songfluencer

Twitter: https://twitter.com/songfluencer

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

1 Listener

House Concerts and Ticketed Livestreams with Side Door's Dan Mangan

The New Music Business with Ari Herstand

02/23/22 • 66 min

Dan Mangan is a two-time JUNO award winning and two-time Polaris Music Prize listed musician and songwriter, based out of Vancouver, Canada. Mangan has released 5 studio LPs and has embarked on various worldwide tours, most notably performing at Glastonbury, Jimmy Kimmel Live and selling out Massey Hall. Additionally, Mangan has scored for feature film, as well as television for Netflix and AMC. As of 2017, Mangan co-founded the Side Door alongside Laura Simpson. The “any space is a venue” marketplace platform ultimately matches creatives with spaces to host shows anytime and anywhere they choose. To learn more visit: https://sidedooraccess.com

04:56 Welcome

06:26 How Side Door started

15:05 Connecting with your audience

17:45 How Side Door benefits artists

24:58 Tier ticketing integration

28:08 How artists are using Side Door

38:10 The state of performance venues post-pandemic

42:36 Protecting artists with an automatic pro-remittance

46:34 Average ticket prices and artist earnings

50:46 The future of Side Door: in-person or online?

57:07 Building artist communities by becoming hosts themselves

1:00:09 Dan Mangan’s music career

1:04:24 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

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Connect with Ari Herstand:

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Connect with Dan Mangan (Side Door):

Website: https://sidedooraccess.com/home

Twitter: https://twitter.com/sidedooraccess

Instagram: https://www.instagram.com/sidedoor.access

Instagram: https://www.instagram.com/danmanganmusic

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1 Listener

How Neoni got 2 Billion Views & Streams as DIY Artists

The New Music Business with Ari Herstand

06/19/24 • 63 min

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

This week, Ari is joined by sisters Caitlin & Sid Powell, the artists behind the hit group Neoni, to discuss the shift in the industry towards video content, and how they were able to capitalize on their own TikTok virality. Additionally they explain why they chose to stay independent despite being approached by numerous labels, and how staying DIY has helped their career. They also discuss their release strategy and how they go about maximizing attention on various platforms despite not yet touring. To wrap up the interview, they provide insight into how other artists can find success while remaining independent.

Caitlin and Sid blend Alternative Pop with electronic music, creating a unique sound as Neoni. Since 2020, they have steadily built a substantial catalog, releasing their breakout debut album, Wars in a Wonderland, in the fall of 2021, followed by All My Favorite Monsters in 2022. With two viral TikTok hits, "Darkside" and "Royalty," amassing over 2 billion views, and a rapidly growing social media presence, Neoni continues to gain organic traction with each new release.

Chapters

00:00 Intro

04:35 New project releases, live shows, and YouTube covers

09:22 Neoni’s journey and evolution

16:33 How DJs influenced their sound

21:03 From 20k to 250k streams a day

28:42 What taking meetings with major labels is like

36:02 How they convert listeners into fans

43:27 Leaning into social media for promotion

49:36 Why they still release horizontal videos

56:06 On live performing and touring

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

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Connect with Ari Herstand:

Website: https://ariherstand.com

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X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Neoni:

Spotify: https://open.spotify.com/artist/38wxcfNEqMwuPniHvplin5?si=NYWsV7e1TdCSFD9bqdu_yw

Instagram: https://www.instagram.com/weareneoni/

TikTok: https://www.tiktok.com/@weareneoni

Website: https://weareneoni.com/

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

1 Listener

Can The Music Industry Be a Safe Place?

The New Music Business with Ari Herstand

12/18/24 • 60 min

This week Ari sits down with Katie Tucker, a double-platinum songwriter, vocal producer, studio owner, and the visionary behind Sharp Edges Records with its accompanying recording studio. As a songwriter, Katie has crafted hit songs for renowned artists like Namie Amuro, BoA, and Jota Quest. She has amassed millions of streams as a recording artist and her music has been featured on major platforms including ABC, USA, VH1, Fox, Disney, Peacock, and Hulu. A defining moment in her career came with "Do It For Love," featured on Namie Amuro's album Finally, cementing her status as a double-platinum songwriter.

These days, however, Katie spends most of her time in advocacy and running Sharp Edges Records. One of the main reasons Katie started her record label/studio was to create a safe space for her clients within the industry. Katie started No Creeps!, an event and movement advocating for mental health, safety, and inclusivity in the music industry as a further expression of her advocacy. This conversation goes deep into safety and inclusion in music and recording. In this conversation, Katie offers tangible resources for how we can all participate in making this industry a safer and more supportive place for everyone.

Katie on Instagram: https://www.instagram.com/katiesharpedges/

Women In Music Safe(r) Spaces Resource Directory: https://www.womeninmusic.org/saferspaces

No Creeps! Digital Resource Zine: https://drive.google.com/file/d/1uk87S0hmxSsHaEXCTieSuz3AiwcaKs-x/view?usp=drivesdk

Chapters:

00:00 Creating Safe Spaces in the Music Industry

03:08 The Journey to Sharp Edges Records

05:56 The Importance of Vulnerability in Music Creation

09:06 Navigating Safety and Inclusivity in Recording Studios

11:52 Concrete Steps for a Safer Music Environment

15:11 Understanding the Spectrum of Safety Concerns

18:00 Educating for Change: The Role of Communication

20:50 Empowering Artists Through Advocacy

30:20 Addressing Abuse of Power in the Music Industry

32:11 The No Creeps! Initiative: Creating Safe Spaces

36:19 Empowering Voices: Sharing Experiences and Education

41:11 The Importance of Allyship and Advocacy

46:24 Navigating Imperfection: Learning from Experiences

52:35 Resources for Safety and Support in the Industry

56:21 Redefining Success in the New Music Business

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Hosted on Acast. See acast.com/privacy for more information.

1 Listener

Sync Agent Breaks Down TV, Film, Advertising Music Licensing

The New Music Business with Ari Herstand

11/15/23 • 67 min

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Jen and Low Profile: https://www.lowprofilenyc.com/

Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up her own shop after being fed up with the status quo. Low Profile was born out of a need for radical transparency in the music industry and a dedication to helping musicians build sustainable careers. Since launching in May of 2017, Low Profile has become the go-to source for innovative brands and content creators looking to partner with the most cutting-edge artists from all over the world. With their unparalleled access to artists, global reach, and early detection of new currents and trends, Low Profile is able to facilitate meaningful collaborations that are mutually beneficial for everyone involved. Some of the artists on Low Profile’s roster includes Solange, FKJ, Boy Harsher, Nation of Language, Empress Of, JR JR, YACHT and more.

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Jen Pearce:

Website: https://www.lowprofilenyc.com/

Instagram: https://www.instagram.com/lowprofilenyc/

Facebook: https://www.facebook.com/lowprofilenyc

X: https://twitter.com/lowprofilenyc

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Oprah's Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist

The New Music Business with Ari Herstand

05/13/20 • 63 min

Today's guest is with Madame Gandhi (birth name Kiran Gandhi). She's an incredibly inspiring person, an activist, and feminist. She started her career drumming for M.I.A., Thievery Corporation, and embarked on Oprah Winfrey's Vision 2020 tour before the COVID-19 pandemic. Gandhi is also a recording artist and speaker. She also holds an MBA from Harvard University.

We talk about release strategy, how she creates her music and high production value music videos as an independent artist.

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2:25 - Madame Gandhi's tour with Oprah Winfrey

7:00 - Kiran getting her MBA and how she did it with her touring schedule

8:50 - Kiran's Indian heritage and culture

15:12 - When Kiran Gandhi came up with the name and project Madame Gandhi

18:04 - What Madame Gandhi thinks an activist is

19:30 - How Kiran chooses which companies/brands to work with

27:15 - Switching sides: Going from employee to employer and what the responsibilities are like

31:10 - How often Madame Gandhi does high production music videos

31:46 - Staying healthy on the road and when you're away from home

33:28 - Madame Gandhi's viral moment running the London Marathon

36:27 - The 'Visions' EP's story

38:04 - Madame Gandhi's creation process - is there a lot of collaboration? What DAW Madame Gandhi uses

41:50 - Maintaining Gandhi's sound and why her drumming skills are vital when writing music

43:33 - Gandhi's independent career and why she hasn't signed to a major label

47:20 - How many shows Gandhi has performed as Madame Gandhi

48:20 - The independent musician hustle - Gandhi's Instagram strategy and understanding your brand

56:40 - The release strategy for Madame Gandhi and the thought process behind her methods

59:30 - Remaining close to the original message of the song when creating music videos and visuals

1:01:38 - What it means to Madame Gandhi to make it in the new music business

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Connect with Ari’s Take:

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Connect with Madame Gandhi:

Website: https://www.madamegandhi.com/

Facebook:

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Austin Powers Music Supervisor and KCRW DJ Chris Douridas

The New Music Business with Ari Herstand

04/01/20 • 78 min

You probably know Chris Douridas from Los Angeles' iconic, trend-setting radio station KCRW. He was the host of Morning Becomes Eclectic in the '90s. He has been at the station for about 30 years. Chris is someone who has hired most of the staff that we know at KCRW and is an extremely influential figure in the Los Angeles music scene. Chris also started the premiere music showcase, School Night. He is also a music supervisor and was nominated for a Grammy award for his work on American Beauty and has music supervised a number of films, including the Austin Powers trilogy and Shrek 2.

Chris and I discuss how he listens music and what it takes for what it takes for him to play a new song on his radio show. We also talk about how he puts together the music for films he's working on. Chris also shares a hilarious story about his first time on air as a radio DJ.

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Quick links:

2:59 - Chris Douridas's first experience with radio

6:00 - Switching from doing news to music

20:14 - How do you know how much time to talk before the lyrics start?

26:40 - What emails do you choose to open?

31:15 - How Chris searches through SoundCloud

32:30 - What percentage of music you play is from other means vs. being pitched?

34:40 - Have you received any packages that stood out to you?

35:20 - Every artist has the same tools as the labels.

37:42 - Do you still discover music live?

39:20 - What is School Night?

52:12 - How do you answer the question of, "What kind of music are you into?"

59:20 - Music supervisors' job is to help find the sonic boundaries of a movie.

1:04:10 - Chris's Grammy nomination for American Beauty

1:12:12 - What project that you are working on are you most excited about?

1:16:40 - Where do you see the podcast medium headed?

1:18:00 - What do you think it means to make it in the new music business?

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Connect with Ari Herstand:

Website: https://www.aristake.com

Instagram (personal): https://www.instagram.com/ariherstand/

Instagram (Ari's Take): https://www.instagram.com/aristake_/

Facebook: https://www.facebook.com/aristake/

Twitter (personal): https://twitter.com/ariherstand

Twitter (Ari's Take): https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Chris Douridas:

Twitter: https://twitter.com/chrisdouridas

KCRW: https://www.kcrw.com/music/shows/chris-douridas

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Environmentally Friendly NFTs with Crypto.com's EVP

The New Music Business with Ari Herstand

05/12/21 • 59 min

Joe Conyers III is the EVP and Global Head of NFTs at Crypto.com. He's also the co-founder of Songtrust, the largest admin music publisher. Songtrust is owned by Downtown Music Holdings, and when Joe was the chief strategy officer at Downtown they purchased CD Baby.

He was named a digital power-player four years in a row by Billboard magazine. The real headline of this episode is that Crypto.com hosts their NFTs on a much more environmentally friendly blockchain. It is not on the Ethereum blockchain, which has a massive impact on the environment.

4:48 - Joe Conyers III being the co-founder of Songtrust and explaining what an NFT is

9:35 - How NFTs relate to music right now

10:50 - The most popular NFTs, why people are spending so much money on them, and authenticity

18:46 - Tracking resells of an NFT

21:47 - The difference between a sale and an auction

28:15 - Blockchain technology and how a transaction works

31:25 - What happens if a place you purchase an NFT goes down or gets hacked?

35:03 - Buying and reselling on different platforms

36:50 - How does Crypto.com work?

45:17 - Environmental impact of NFTs and the blockchain

55:09 - What it means to Joe to make it in the new music business

Connect with Ari’s Take:

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Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

The New Music Business with Ari Herstand

12/11/24 • 56 min

This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career.

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How to Go Viral on TikTok from Flighthouse

The New Music Business with Ari Herstand

05/19/21 • 62 min

Today's guest is Austin Georgas. He is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So," Internet Money's "Lemonade," Surfaces' "Sunday Best," and Arizona Zervas' "Roxanne." They are one of the best at what they do.

Austin breaks down exactly how going viral on TikTok works and what the process is behind it and how micro and macro influencer campaigns are run at this moment. The influencer campaigns change all of the time, so he talks about how they change. If you're new to influencer marketing and TikTok, you're going to get a ton of valuable information out of this conversation.

6:00 - Background on Flighthouse and Austin Georgas

9:52 - The "Roxanne" campaign on TikTok

12:24 - Who is considered a "micro influencer"?

14:27 - TikTok's algorithm works much differently than Instagram's

18:45 - What it's like engaging micro influencers for a campaign

20:55 - Macro influencers and running campaigns with them

25:44 - What does viral and "number of videos" mean on TikTok?

29:29 - Using sounds on TikTok

39:36 - Does Flighthouse give creative guidance to influencers they're working with?

42:03 - How Flighthouse decides on influencers' compensation

48:10 - Working with labels' artists

51:19 - How many influencers does Flighthouse have in their roster?