The New Music Business with Ari Herstand
Ari's Take
**WEBBY AWARD FOR BEST MUSIC PODCAST**
“#1 music industry podcast to help keep you in the loop” -Spotify
“The 10 Best Music Business Podcasts of 2022" – Variety
Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
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House Concerts and Ticketed Livestreams with Side Door's Dan Mangan
The New Music Business with Ari Herstand
02/23/22 • 66 min
Dan Mangan is a two-time JUNO award winning and two-time Polaris Music Prize listed musician and songwriter, based out of Vancouver, Canada. Mangan has released 5 studio LPs and has embarked on various worldwide tours, most notably performing at Glastonbury, Jimmy Kimmel Live and selling out Massey Hall. Additionally, Mangan has scored for feature film, as well as television for Netflix and AMC. As of 2017, Mangan co-founded the Side Door alongside Laura Simpson. The “any space is a venue” marketplace platform ultimately matches creatives with spaces to host shows anytime and anywhere they choose. To learn more visit: https://sidedooraccess.com
04:56 Welcome
06:26 How Side Door started
15:05 Connecting with your audience
17:45 How Side Door benefits artists
24:58 Tier ticketing integration
28:08 How artists are using Side Door
38:10 The state of performance venues post-pandemic
42:36 Protecting artists with an automatic pro-remittance
46:34 Average ticket prices and artist earnings
50:46 The future of Side Door: in-person or online?
57:07 Building artist communities by becoming hosts themselves
1:00:09 Dan Mangan’s music career
1:04:24 Final question
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com
Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY
Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
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Connect with Ari Herstand:
Website: https://ariherstand.com
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Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
Connect with Dan Mangan (Side Door):
Website: https://sidedooraccess.com/home
Twitter: https://twitter.com/sidedooraccess
Instagram: https://www.instagram.com/sidedoor.access
Instagram: https://www.instagram.com/danmanganmusic
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TikTok Music Marketing Grows Up
The New Music Business with Ari Herstand
07/05/23 • 57 min
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com
Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.
04:47 Welcome
07:17 Music industry gatekeepers
10:48 Explosion of influencer marketing, working with every major label
12:43 How the TikTok platform has matured
17:03 Artists targeting the correct demographics
24:24 How Songfluencer runs campaigns and achieves artists' goals
32:33 Is it necessary for artists to have a presence on TikTok?
38:20 Advice for artists for don't understand the platform
42:44 Collaborating with both legacy and emerging artists
52:00 Social media posting schedule
56:11 What it means to make it in the new music business
Subscribe to The New Music Business: https://aristake.com/nmb
Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://instagram.com/aristake_
TikTok: https://tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Songfluencer:
Website: https://songfluencer.com/
Instagram: https://www.instagram.com/nomadcry
Instagram: https://www.instagram.com/songfluencer
Twitter: https://twitter.com/songfluencer
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
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How Neoni got 2 Billion Views & Streams as DIY Artists
The New Music Business with Ari Herstand
06/19/24 • 63 min
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
This week, Ari is joined by sisters Caitlin & Sid Powell, the artists behind the hit group Neoni, to discuss the shift in the industry towards video content, and how they were able to capitalize on their own TikTok virality. Additionally they explain why they chose to stay independent despite being approached by numerous labels, and how staying DIY has helped their career. They also discuss their release strategy and how they go about maximizing attention on various platforms despite not yet touring. To wrap up the interview, they provide insight into how other artists can find success while remaining independent.
Caitlin and Sid blend Alternative Pop with electronic music, creating a unique sound as Neoni. Since 2020, they have steadily built a substantial catalog, releasing their breakout debut album, Wars in a Wonderland, in the fall of 2021, followed by All My Favorite Monsters in 2022. With two viral TikTok hits, "Darkside" and "Royalty," amassing over 2 billion views, and a rapidly growing social media presence, Neoni continues to gain organic traction with each new release.
Chapters
00:00 Intro
04:35 New project releases, live shows, and YouTube covers
09:22 Neoni’s journey and evolution
16:33 How DJs influenced their sound
21:03 From 20k to 250k streams a day
28:42 What taking meetings with major labels is like
36:02 How they convert listeners into fans
43:27 Leaning into social media for promotion
49:36 Why they still release horizontal videos
56:06 On live performing and touring
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
X: https://twitter.com/ArisTake
Threads: https://www.threads.net/@aristake_
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Neoni:
Spotify: https://open.spotify.com/artist/38wxcfNEqMwuPniHvplin5?si=NYWsV7e1TdCSFD9bqdu_yw
Instagram: https://www.instagram.com/weareneoni/
TikTok: https://www.tiktok.com/@weareneoni
Website: https://weareneoni.com/
Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
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Austin Powers Music Supervisor and KCRW DJ Chris Douridas
The New Music Business with Ari Herstand
04/01/20 • 78 min
You probably know Chris Douridas from Los Angeles' iconic, trend-setting radio station KCRW. He was the host of Morning Becomes Eclectic in the '90s. He has been at the station for about 30 years. Chris is someone who has hired most of the staff that we know at KCRW and is an extremely influential figure in the Los Angeles music scene. Chris also started the premiere music showcase, School Night. He is also a music supervisor and was nominated for a Grammy award for his work on American Beauty and has music supervised a number of films, including the Austin Powers trilogy and Shrek 2.
Chris and I discuss how he listens music and what it takes for what it takes for him to play a new song on his radio show. We also talk about how he puts together the music for films he's working on. Chris also shares a hilarious story about his first time on air as a radio DJ.
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Quick links:
2:59 - Chris Douridas's first experience with radio
6:00 - Switching from doing news to music
20:14 - How do you know how much time to talk before the lyrics start?
26:40 - What emails do you choose to open?
31:15 - How Chris searches through SoundCloud
32:30 - What percentage of music you play is from other means vs. being pitched?
34:40 - Have you received any packages that stood out to you?
35:20 - Every artist has the same tools as the labels.
37:42 - Do you still discover music live?
39:20 - What is School Night?
52:12 - How do you answer the question of, "What kind of music are you into?"
59:20 - Music supervisors' job is to help find the sonic boundaries of a movie.
1:04:10 - Chris's Grammy nomination for American Beauty
1:12:12 - What project that you are working on are you most excited about?
1:16:40 - Where do you see the podcast medium headed?
1:18:00 - What do you think it means to make it in the new music business?
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Connect with Ari Herstand:
Website: https://www.aristake.com
Instagram (personal): https://www.instagram.com/ariherstand/
Instagram (Ari's Take): https://www.instagram.com/aristake_/
Facebook: https://www.facebook.com/aristake/
Twitter (personal): https://twitter.com/ariherstand
Twitter (Ari's Take): https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Connect with Chris Douridas:
Twitter: https://twitter.com/chrisdouridas
KCRW: https://www.kcrw.com/music/shows/chris-douridas
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Oprah's Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist
The New Music Business with Ari Herstand
05/13/20 • 63 min
Today's guest is with Madame Gandhi (birth name Kiran Gandhi). She's an incredibly inspiring person, an activist, and feminist. She started her career drumming for M.I.A., Thievery Corporation, and embarked on Oprah Winfrey's Vision 2020 tour before the COVID-19 pandemic. Gandhi is also a recording artist and speaker. She also holds an MBA from Harvard University.
We talk about release strategy, how she creates her music and high production value music videos as an independent artist.
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2:25 - Madame Gandhi's tour with Oprah Winfrey
7:00 - Kiran getting her MBA and how she did it with her touring schedule
8:50 - Kiran's Indian heritage and culture
15:12 - When Kiran Gandhi came up with the name and project Madame Gandhi
18:04 - What Madame Gandhi thinks an activist is
19:30 - How Kiran chooses which companies/brands to work with
27:15 - Switching sides: Going from employee to employer and what the responsibilities are like
31:10 - How often Madame Gandhi does high production music videos
31:46 - Staying healthy on the road and when you're away from home
33:28 - Madame Gandhi's viral moment running the London Marathon
36:27 - The 'Visions' EP's story
38:04 - Madame Gandhi's creation process - is there a lot of collaboration? What DAW Madame Gandhi uses
41:50 - Maintaining Gandhi's sound and why her drumming skills are vital when writing music
43:33 - Gandhi's independent career and why she hasn't signed to a major label
47:20 - How many shows Gandhi has performed as Madame Gandhi
48:20 - The independent musician hustle - Gandhi's Instagram strategy and understanding your brand
56:40 - The release strategy for Madame Gandhi and the thought process behind her methods
59:30 - Remaining close to the original message of the song when creating music videos and visuals
1:01:38 - What it means to Madame Gandhi to make it in the new music business
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Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
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Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
Connect with Madame Gandhi:
Website: https://www.madamegandhi.com/
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Welcome to The New Music Business w/ Ari Herstand
The New Music Business with Ari Herstand
02/20/20 • 6 min
Welcome to the New Music Business Podcast! This is my first podcast I've ever hosted and I'm excited that you've decided to join me here. I have conducted hundreds of interviews over the years writing for Ari's Take and other music publications, but most of the interviews weren't ever released publicly. I love interviewing people and some of these conversations are too valuable not to share in their entirety. So, here we go...
This podcast will focus on people who are innovating in the new music business. I will dissect their stories of success and pull out practical tips and inspiring anecdotes that will hopefully help you succeed as well. You're going to hear from artists, managers, music supervisors, radio DJs, agents, label heads, publishers and everyone else who Is kicking butt in the new music business.
There isn't just one way to succeed in the new music business. There are a hundred ways to succeed. And we will explore those ways with some of the brightest minds of the industry.
Join us!
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Connect with Ari Herstand:
Website: https://www.aristake.com
Instagram (personal): https://www.instagram.com/ariherstand/
Instagram (Ari's Take): https://www.instagram.com/aristake_/
Facebook: https://www.facebook.com/aristake/
Twitter (personal): https://twitter.com/ariherstand
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YouTube: https://www.youtube.com/user/aristake1
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Sync Agent Breaks Down TV, Film, Advertising Music Licensing
The New Music Business with Ari Herstand
11/15/23 • 67 min
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
Learn more about Jen and Low Profile: https://www.lowprofilenyc.com/
Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up her own shop after being fed up with the status quo. Low Profile was born out of a need for radical transparency in the music industry and a dedication to helping musicians build sustainable careers. Since launching in May of 2017, Low Profile has become the go-to source for innovative brands and content creators looking to partner with the most cutting-edge artists from all over the world. With their unparalleled access to artists, global reach, and early detection of new currents and trends, Low Profile is able to facilitate meaningful collaborations that are mutually beneficial for everyone involved. Some of the artists on Low Profile’s roster includes Solange, FKJ, Boy Harsher, Nation of Language, Empress Of, JR JR, YACHT and more.
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy: https://aristakeacademy.com
Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
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Connect with Ari Herstand:
Website: https://ariherstand.com
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X: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Connect with Jen Pearce:
Website: https://www.lowprofilenyc.com/
Instagram: https://www.instagram.com/lowprofilenyc/
Facebook: https://www.facebook.com/lowprofilenyc
X: https://twitter.com/lowprofilenyc
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take
Hosted on Acast. See acast.com/privacy for more information.
Environmentally Friendly NFTs with Crypto.com's EVP
The New Music Business with Ari Herstand
05/12/21 • 59 min
Joe Conyers III is the EVP and Global Head of NFTs at Crypto.com. He's also the co-founder of Songtrust, the largest admin music publisher. Songtrust is owned by Downtown Music Holdings, and when Joe was the chief strategy officer at Downtown they purchased CD Baby.
He was named a digital power-player four years in a row by Billboard magazine. The real headline of this episode is that Crypto.com hosts their NFTs on a much more environmentally friendly blockchain. It is not on the Ethereum blockchain, which has a massive impact on the environment.
4:48 - Joe Conyers III being the co-founder of Songtrust and explaining what an NFT is
9:35 - How NFTs relate to music right now
10:50 - The most popular NFTs, why people are spending so much money on them, and authenticity
18:46 - Tracking resells of an NFT
21:47 - The difference between a sale and an auction
28:15 - Blockchain technology and how a transaction works
31:25 - What happens if a place you purchase an NFT goes down or gets hacked?
35:03 - Buying and reselling on different platforms
36:50 - How does Crypto.com work?
45:17 - Environmental impact of NFTs and the blockchain
55:09 - What it means to Joe to make it in the new music business
Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook: https://www.facebook.com/aristake/
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
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Album Release Strategy, Hot 100 Hit, from Create Music Group
The New Music Business with Ari Herstand
06/02/21 • 61 min
My guest is Alexandre Williams, the co-founder and COO of Create Music Group. They're a distribution, publisher, YouTube royalty collection, rights management, influencer, and TikTok (through Flighthouse) marketing company. Inc Magazine named them the second fastest growing company in America in 2020.
Create Music Group has over 25,000 artists and 5,000 label clients. They distributed Tekashi 6ix9ine's track "Trollz" with Nicki Minaj, and it reached No. 1 on the Billboard Hot 100. It's the first time that a completely independent, distributed single has ever reached the No. 1 slot in the Billboard Hot 100.
We discuss playlist pitching, release strategy, and how Create Music Group approaches working with their artists.
6:20 - What is the core mission of Create Music Group?
10:53 - Create Music Group's business model
12:27 - How CMG allocates their resources for their 25,000 artists
18:15 - Advances and CMG's proprietary algorithm to determine them
19:59 - Devoting time and resources into the 'middle class musicians'
24:52 - How CMG decides which artists to work with
28:18 - Building strategies for and with artists
31:55 - The secret to pitching to official Spotify playlists
38:18 - How much goes into the release plan before and after a track comes out
41:07 - How important is release day?
45:35 - How relevant is press today? Is it worth it?
48:36 - Breakdown of a marketing budget
54:16 - Advice to artists who don't get the response they're hoping for after their release
59:16 - What it means to Alexandre to make it in the new music business
Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook: https://www.facebook.com/aristake/
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
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How to Go Viral on TikTok from Flighthouse
The New Music Business with Ari Herstand
05/19/21 • 62 min
Today's guest is Austin Georgas. He is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So," Internet Money's "Lemonade," Surfaces' "Sunday Best," and Arizona Zervas' "Roxanne." They are one of the best at what they do.
Austin breaks down exactly how going viral on TikTok works and what the process is behind it and how micro and macro influencer campaigns are run at this moment. The influencer campaigns change all of the time, so he talks about how they change. If you're new to influencer marketing and TikTok, you're going to get a ton of valuable information out of this conversation.
6:00 - Background on Flighthouse and Austin Georgas
9:52 - The "Roxanne" campaign on TikTok
12:24 - Who is considered a "micro influencer"?
14:27 - TikTok's algorithm works much differently than Instagram's
18:45 - What it's like engaging micro influencers for a campaign
20:55 - Macro influencers and running campaigns with them
25:44 - What does viral and "number of videos" mean on TikTok?
29:29 - Using sounds on TikTok
39:36 - Does Flighthouse give creative guidance to influencers they're working with?
42:03 - How Flighthouse decides on influencers' compensation
48:10 - Working with labels' artists
51:19 - How many influencers does Flighthouse have in their roster?
52:17 - Why doesn't money go as far anymore on TikTok?
54:11 - How does an independent artist find micro influencers on TikTok?
1:00:42 - What it means to Austin to make it in the new music business
Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_/
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook: https://www.facebook.com/aristake/
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
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FAQ
How many episodes does The New Music Business with Ari Herstand have?
The New Music Business with Ari Herstand currently has 178 episodes available.
What topics does The New Music Business with Ari Herstand cover?
The podcast is about Entrepreneurship, Music, Music Business, Podcasts, Business and Music Interviews.
What is the most popular episode on The New Music Business with Ari Herstand?
The episode title 'House Concerts and Ticketed Livestreams with Side Door's Dan Mangan' is the most popular.
What is the average episode length on The New Music Business with Ari Herstand?
The average episode length on The New Music Business with Ari Herstand is 64 minutes.
How often are episodes of The New Music Business with Ari Herstand released?
Episodes of The New Music Business with Ari Herstand are typically released every 7 days.
When was the first episode of The New Music Business with Ari Herstand?
The first episode of The New Music Business with Ari Herstand was released on Feb 20, 2020.
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