TikTok Music Marketing Grows Up

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07/05/23 • 57 min

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The New Music Business with Ari Herstand

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

04:47 Welcome

07:17 Music industry gatekeepers

10:48 Explosion of influencer marketing, working with every major label

12:43 How the TikTok platform has matured

17:03 Artists targeting the correct demographics

24:24 How Songfluencer runs campaigns and achieves artists' goals

32:33 Is it necessary for artists to have a presence on TikTok?

38:20 Advice for artists for don't understand the platform

42:44 Collaborating with both legacy and emerging artists

52:00 Social media posting schedule

56:11 What it means to make it in the new music business

Subscribe to The New Music Business: https://aristake.com/nmb

Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://instagram.com/aristake_

TikTok: https://tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Songfluencer:

Website: https://songfluencer.com/

Instagram: https://www.instagram.com/nomadcry

Instagram: https://www.instagram.com/songfluencer

Twitter: https://twitter.com/songfluencer

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

04:47 Welcome

07:17 Music industry gatekeepers

10:48 Explosion of influencer marketing, working with every major label

12:43 How the TikTok platform has matured

17:03 Artists targeting the correct demographics

24:24 How Songfluencer runs campaigns and achieves artists' goals

32:33 Is it necessary for artists to have a presence on TikTok?

38:20 Advice for artists for don't understand the platform

42:44 Collaborating with both legacy and emerging artists

52:00 Social media posting schedule

56:11 What it means to make it in the new music business

Subscribe to The New Music Business: https://aristake.com/nmb

Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://instagram.com/aristake_

TikTok: https://tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Songfluencer:

Website: https://songfluencer.com/

Instagram: https://www.instagram.com/nomadcry

Instagram: https://www.instagram.com/songfluencer

Twitter: https://twitter.com/songfluencer

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).

11:44 Welcome

14:58 History of SoundCloud and why they're different from the other DSPs

22:41 Where SoundCloud is moving, and how they're making the artist and fan relationship stronger

26:52 Resurgence of breakout stars and being a place where musicians get feedback

31:50 "Fan Powered Royalties"

37:31 'Fans' tool within SoundCloud for Artists

42:47 How DMing fans is beneficial for artists

49:21 How artists can access monetization through SoundCloud's new partnership with Merlin and Warner

57:43 What it means to make it in the New Music Business

Subscribe to The New Music Business: https://aristake.com/nmb

Ari’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://instagram.com/aristake_

TikTok: https://tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with SoundCloud

Website: https://soundcloud.com/

For Artists: https://artists.soundcloud.com/

Fans: https://artists.soundcloud.com/fans

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

AI Music Co. CEO on Future of Music Creation (and Streaming Fraud)

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Join us on the New Music Business podcast this week with Alex Mitchell, founder and CEO of Boomy Corporation, an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs.

06:25 - Welcome

13:18 - What is AI Music?

22:00 - The traditional definition of a "musician" will be redefined

26:35 - The considerations of designing an AI music program

34:45 - The case studies of those using Boomy

41:27 - Distribution of AI music and commoditization

47:51 - How AI music may affect streaming payouts

57:24 - Boomy owns music made on the platform. Why?

01:05:30 - Laws and the legal future of AI music

01:21:35 - How would Ari build an AI music platform?

Subscribe to The New Music Business: https://aristake.com/nmb/

Ari's Take Academy: https://aristakeacademy.com