The Needle Movement Podcast
Stephen Carl
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Top 10 The Needle Movement Podcast Episodes
Goodpods has curated a list of the 10 best The Needle Movement Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Needle Movement Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Needle Movement Podcast episode by adding your comments to the episode page.
7 New Klaviyo Features Email Marketers Should Know About
The Needle Movement Podcast
10/13/22 • 25 min
Klaviyo, the most popular eCommerce email platform for Shopify stores, recently made a slew of product upgrades and a lot in eCommerce marketers are wondering – ‘What the heck am I going to do with all these new features?”
Be sure not to miss this episode as Stephen walks through each new Klaviyo feature along with real-life examples from Needle Movement clients on eCommerce email campaigns and lifecycle automations.
Can't wait to discuss the new Klaviyo feature that brands used to pay six-figures a year to have in their marketing toolbox and how it can save email and SMS marketers time building.
Highlights:
(00:55 )Klayvio’s Announcement of New Products
(07:24)Email Marketing Guide: 10 Steps to Build Out Emails
(13:05The New Updated Email Template Editor
(14:40)The Integration of Google Ads
(15:31 )New Feature: Product Recommendations
(18:33)The Advanced Segmentation Reference (Audience Breakdown)
(22:13)New Product Features: Text with Virtual Contact Cards
Links mentioned:
New Email Editor: Create Engaging Emails, Faster | Klaviyo Product Features
Klaviyo Product Recommendations: Make Your Product Recommendations More Personal | Klaviyo Product Features
Google Ads: Google Ads Integration | Klaviyo Product Updates
REST APIs: Klaviyo Rest APIs - Always New | Klaviyo Product Features
Lesser-Known Secrets to Black Friday/Cyber Monday Success
The Needle Movement Podcast
09/22/22 • 38 min
An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday calendar through early 2023. The episode covers lessons learned from Needle Movement managing BFCM campaigns for many years and what digital marketers can expect for the most important sales season of the year.
Make sure to stay tuned and don’t miss out on this episode!
Highlights:
(02:30) BFCM and the Holiday Season
(03:54) The Idea of Learning, Unlearning and Re-learning
(08:21) The Reason for SMS
(10:50) Gorgias Chat: What’s in it?
(14:20) What are the skills necessary for an email marketing team?
(18:06) Why you need to prepare for email automation for the holiday season
(21:52) The Holiday Calendar: What you need to know and things you should do
(35:12) Few different flavors of messages that work with buyers and subscribers
Links:
LinkedIn: Stephen Carl - Founder - Needle Movement | LinkedIn
Website: About Needle Movement
Mentioned:
https://www.gorgias.com/
Gorgias Playbook
Attentive Black Friday
Black Friday Cyber Monday | Attentive | Attentive
Shopify Black Friday
Black Friday Ecommerce: 18 Idea, Tips, and Strategies for 2022
Klaviyo Black Friday
Black Friday Cyber Monday email campaign examples [2022] | Klaviyo Blog
NFTs from an Artist's Perspective with Jesse Williams of Bushido Royale
The Needle Movement Podcast
05/31/22 • 25 min
“I'm not in this for the money, I'm in this for building community for having fun and being able to tell stories. ” -Jesse Williams
In today’s episode of The Needle Movement Podcast, we are joined by Jesse Williams. He is the artist and founder of multiple NFT projects including Bushido Apes and Bushido Royale (launching in early July 2022).
Jesse will share about his journey from full-time chef to full-time artist, why he’s obsessed with samurai and his future vision of NFTs converging with tabletop gaming.
Highlights:
(02:15) Jesse’s journey in becoming an NFT Artist
(04:38)NFTs from an Artist’s Point of View
(06:10)What makes Bushido Apes and Bushido Royale special?
(12:36)The Limitless Opportunities in NFTs
(13:51)What platforms are used in Bushido Apes and Bushido Royale?
(21:49)Jesse’s studio plans and his day-to-day as an artist
Links:
Website:Bushido Apes
LinkedIn:Jesse Williams
Email: [email protected]
Mentioned:
FOMO: Modern Marketing’s Secret Weapon
The Needle Movement Podcast
12/27/21 • 24 min
In this episode, we focus on one of modern marketing’s most hidden tactics: FOMO (The Fear of Missing Out). FOMO appears everywhere: in shopping, NFTs, investing, choosing which TV show to know, you name it. It crosses through everything we talk about: digital marketing, the metaverse, NFTs and eCommerce.
We’ll walk through examples from both sides: the marketer and the consumer. How marketers use FOMO to persuade shoppers to act quickly and how consumers can access their internal FOMO in order to make smarter buying decisions.
Highlights:
[01:26] Taking a Different Approach to New Year's Resolutions
[03:43]The recent news about NFTs: Nike’s acquisition of RTFKT, Adidas collab with the Bored Ape Yacht Club and Facebook’s rebrand to Meta.
[05:35]What is the Fear of Missing Out (FOMO)?
[09:07]One of our favorite marketing books: Influence: The Psychology of Persuasion by Dr. Robert Cialdini.
[09:45]The scarcity principle and social proof.
[11:15]The FOMO playbook for digital marketers: here’s a few tips.
[12:40]The importance of testimonials and how to acquire more for your business.
[16:08]FOMO (Fear of Missing Out) for Consumers: How to be a smarter shopper.
[17:30]Two FOMO experiences: Why Stephen hasn’t watched the show Breaking Bad and will probably never own a Bored Ape Yacht Club NFT.
[21:05]Building your own FOMO-meter. The three questions to ask to ward off the fear of missing out.
Links:
Influence: The Psychology of Persuasion (Book)King Richard (Film)
(It's Big!) NBA Top Shot and the Digital Collectibles Revolution
The Needle Movement Podcast
03/30/21 • 42 min
2021 is barely three months old and there's already a huge winner in eCommerce: the NBA. In October, they launched NBA Top Shot, a digital sports memorabilia platform that is already on pace to make over $1 billion this year – all done with little to no advertising. How did they do it? During this solo episode, Stephen will go under the hood and walk through how the NBA innovated common eCommerce concepts such as owned media, product drops, customer service, lotteries and secondary markets to create a highly-engaged community experience that over 500,000 people regularly use. And how online businesses can make these concepts their own and what in the near future to look out in the exciting world of virtual eCommerce and NFTs.
How Two Brooklyn Sisters Rocked the Accessories World
The Needle Movement Podcast
02/20/21 • 45 min
Community and partnerships are more critical than ever these days – but often, these terms become buzzwords without a manual. See how they're done from two experts - Chioma and Uchenna Ngwudo, the founders of Cee Cee's Closet NYC, who've developed partnerships with huge media brands like HBO and boost an active social media community of 180,000 people Cee Cee's Closet is an accessories and apparel project designed to celebrate and advertise the beauty and culture of West African print.
SMS Marketing Explained with Alicia Thomas of Postscript
The Needle Movement Podcast
09/25/20 • 40 min
Alicia Thomas, the community director at Postscript, joins us in this fresh new episode about SMS marketing for Shopify stores. And she’s the perfect person to speak with about conversation marketing since she was an early member of Klaviyo AND now, Postscript.
On a mission to teach the world how to use SMS marketing the right way, Alicia dives deep into the world of SMS marketing best practices and shares successful tactics learned from the results of working with hundreds of Shopify and Shopify Plus merchants.
A Deep Dive into Shopify and eCommerce Marketplaces
The Needle Movement Podcast
07/19/20 • 41 min
Following up on Episode 23’s ReUnite recap, we’ll talk to marketplace strategy guru Rick Watson and continue our conversation about Shopify. Rick's the closest person I know to being a bonafide eCommerce futurist so he’s the perfect person to query on Shopify.
Sometimes, we get into the weeds on tactics that boost performance. Though it’s our mastery of eCommerce trends that keep our eye on the prize. This episode is a refreshing step back to the big picture, a 40,000-foot view of Shopify and where it’s headed, particularly in non-DTC areas such as marketplaces. And we should get cozy with marketplaces since they represent a majority of total eCommerce sales.
What’s Shopify Up To? A Marketing Recap and the Upcoming Roadmap
The Needle Movement Podcast
06/20/20 • 31 min
During this solo episode, we recap the torrent of recent announcements from Shopify ReUnite, its annual conference and guide brands on the new Shopify features to look out for in the next 6-12 months – Which ones made us jump and others which made us want to wait and see? On the digital marketing side, Shopify's new Shop App is reviewed and the Facebook Shops partnership is discussed in detail in order to understand potential long-term changes in Facebook properties (Instagram, Messenger, WhatsApp) and its advertising ecosystem.
How Noah Learner Tripled His Income with SEO
The Needle Movement Podcast
02/24/23 • 47 min
SEO expert Noah Learner joins us for a lively discussion on how SEO can work for anyone while introducing a powerful new tool, Branch Explorer.
Noah is the VP of Product at Two Octobers and has recently spoken at large marketing conferences including MozCon and SearchLove
Listen in while he walks thru his SEO checklist and how he was able to triple his income in the past few years. Noah has some great career advice to share.
We’ll also discuss other fun topics: the Yankee/Red Sox rivalry, Noah’s favorite song and how to master public speaking.
Highlights:
(00:04)Introducing Noah Learner
(03:14) Noah’s take on TikTok. Is it a serious threat to SEO?
(08:08)How do Shopify stores start with SEO? Noah provides 3 specific recommendations.
(12:45)The Return on Investment for SEO and how brands can find obvious revenue there.
(18:41) A powerful tool to use: Explorer for Search - it collects millions of rows of data from Google previous unseen to uncover insights.
(23:09) How to Onboard the Explorer tool via a consultation.
(25:38) How Noah built his personal network over many years which later led to higher income down the line.
(31:51)Noah discusses his speaking experiences at large conferences and how to master public speaking.
(35:02) Noah’s pre-game routine and what he does before a public presentation.
(38:25) Noah’s favorite song in the universe.
(40:33) Noah’s a Red Sox fan. Stephen’s a Yankees fan. Can they still be friends?
Connect with Noah Learner:
Website: Noah Learner - Two Octobers
Twitter:Noah Learner (@noahlearner)
LinkedIn:Noah Learner - Co-Founder / VP of Product - Branch Tools
Links Mentioned:
Branch.tools - Noah’s powerful new SEO tool
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FAQ
How many episodes does The Needle Movement Podcast have?
The Needle Movement Podcast currently has 64 episodes available.
What topics does The Needle Movement Podcast cover?
The podcast is about Retail, Branding, Marketing, Entrepreneurship, Growth, Ecommerce, Climate Change, Podcasts, Digital Strategy, Digital Marketing, Shopify, Business, Sustainability and Email Marketing.
What is the most popular episode on The Needle Movement Podcast?
The episode title 'How to Double Your Sales with Chase Clymer' is the most popular.
What is the average episode length on The Needle Movement Podcast?
The average episode length on The Needle Movement Podcast is 38 minutes.
How often are episodes of The Needle Movement Podcast released?
Episodes of The Needle Movement Podcast are typically released every 16 days, 11 hours.
When was the first episode of The Needle Movement Podcast?
The first episode of The Needle Movement Podcast was released on Nov 7, 2019.
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