The Needle Movement Podcast

Our guest Adam Lean, the founder of The CFO Project, is on a mission to make finance fun. During this episode, he shares insider tips on how businesses can stay ahead of their books and ensure that all that hard-earned revenue translates to actual profits. Adam shares a detailed action plan and directs us on the right numbers to analyze, the red flags to hone in on and a scoring system that ensures that everything’s moving in the right direction.

During this solo episode, we’re prepping early for the most important holiday season ever. BFCM isn’t a mystery anymore. Savvy brands have figured out how to maximize revenue while avoiding all the pitfalls of high ad costs, competition, and attention.

Here, I’ll share all our marketing secrets learned from Black Friday past and present a template of what to do in digital marketing, particularly email. You'll also learn about two huge early shopping holidays that many stores forget about, a template for your holiday email promotions, and how merchants can hack the BFCM calendar to get the most attention in what’s a very crowded promotion season. Stay tuned for our Part 2 episode – this holiday season is so important that one show just wouldn’t do it justice.

Want to see if your brand is ready for Black Friday? Take our eCommerce holiday marketing quiz on NeedleMovement.com.

Our special guest is Isadora Alvarez, founder of Backbeat Co. an ethical California lifestyle brand. Back Beat's easy-living basics have a cult following and have been spotted on everyone from Cara Delevingne, Amber Heard and the Man Repeller Team.

During our conversation, Isadora tells us how she built Back Beat Co. from the ground up with a strong commitment to sustainability and how she tells her brand story to the customer base, online and offline through popup events and email marketing. (“I call the people that buy from us our stakeholders because, without them, our company wouldn't be able to run.”)

Our special guest, Jon MacDonald, founder of The Good, a conversion rate optimization firm that has worked with brands including Nike and Adobe tackle two timely topics in business and eCommerce - conversion rate optimization and how his company became a Certified B-Corp, a Triple P company that balances people, planet and profits.

Jon will walk through his application process towards being a B Corporation and then, we’ll switch gears to discuss CRO and he’ll tell us the three things that every eCommerce should do in order to get immediate results.

Welcome to our first show of #MissionToMarch where we showcase conscious eCommerce brands and elements of mission-driven marketing. In this episode, our special guest and apparel manufacturing expert Roberto Crivello discusses why he hates the term “sustainability”, walks through his sustainable decision-making matrix with Fortune 500 brands on clothing production and how he found biodynamic cotton, the most ethical cotton on the planet.