Lesser-Known Secrets to Black Friday/Cyber Monday Success
09/22/22 • 38 min
An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday calendar through early 2023. The episode covers lessons learned from Needle Movement managing BFCM campaigns for many years and what digital marketers can expect for the most important sales season of the year.
Make sure to stay tuned and don’t miss out on this episode!
Highlights:
(02:30) BFCM and the Holiday Season
(03:54) The Idea of Learning, Unlearning and Re-learning
(08:21) The Reason for SMS
(10:50) Gorgias Chat: What’s in it?
(14:20) What are the skills necessary for an email marketing team?
(18:06) Why you need to prepare for email automation for the holiday season
(21:52) The Holiday Calendar: What you need to know and things you should do
(35:12) Few different flavors of messages that work with buyers and subscribers
Links:
LinkedIn: Stephen Carl - Founder - Needle Movement | LinkedIn
Website: About Needle Movement
Mentioned:
https://www.gorgias.com/
Gorgias Playbook
Attentive Black Friday
Black Friday Cyber Monday | Attentive | Attentive
Shopify Black Friday
Black Friday Ecommerce: 18 Idea, Tips, and Strategies for 2022
Klaviyo Black Friday
Black Friday Cyber Monday email campaign examples [2022] | Klaviyo Blog
An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday calendar through early 2023. The episode covers lessons learned from Needle Movement managing BFCM campaigns for many years and what digital marketers can expect for the most important sales season of the year.
Make sure to stay tuned and don’t miss out on this episode!
Highlights:
(02:30) BFCM and the Holiday Season
(03:54) The Idea of Learning, Unlearning and Re-learning
(08:21) The Reason for SMS
(10:50) Gorgias Chat: What’s in it?
(14:20) What are the skills necessary for an email marketing team?
(18:06) Why you need to prepare for email automation for the holiday season
(21:52) The Holiday Calendar: What you need to know and things you should do
(35:12) Few different flavors of messages that work with buyers and subscribers
Links:
LinkedIn: Stephen Carl - Founder - Needle Movement | LinkedIn
Website: About Needle Movement
Mentioned:
https://www.gorgias.com/
Gorgias Playbook
Attentive Black Friday
Black Friday Cyber Monday | Attentive | Attentive
Shopify Black Friday
Black Friday Ecommerce: 18 Idea, Tips, and Strategies for 2022
Klaviyo Black Friday
Black Friday Cyber Monday email campaign examples [2022] | Klaviyo Blog
Previous Episode
Success is not a place, it's a mode – Mental Health with Mike Rosen
It's the second appearance of Mike Rosen on the Needle Movement podcast. He's become our resident mental health expert (not officially, but sorta true).
Mike and Stephen have an in-depth conversation about success and how to stay sane throughout your career, full of applicable tips listeners can use.
Plus, he's also got an amazing relationship gem to share - it's that good.
Mike's last appearance was episode 10 which was good enough that Stephen's family demanded his return (his mother requested it). So, we made it happen.
What are you waiting for? Tune in and remember: Your mental health matters too! You deserve every opportunity for happiness and success in life!
Highlights:
(01:29) Getting to Know Mark Rosen
(05:00) How has the pandemic impacted mental health for professionals and those in the business world?
(10:43) How has mental health been impacted from the recent turn of events?
(12:48) Remote Work vs American Working Culture
(16:55) Myers Briggs Personality Profiles: Defining a Better Work Situation For You
(19:24) What’s a healthier way of coming up with our own success metrics?
(22:08) The LA Philosophy
(24:20) Mark’s advice for a healthy marriage
(29:24) Mark’s best piece of advice for you
(31:29) Healing activities that you can do for your mental health
Links:
Instagram: Mike Rosen, MS. Ed. (@heymikerosen) • Instagram photos and videos
Website: Mike Rosen
Books mentioned:
Dorie Clark’s Books
Next Episode
7 New Klaviyo Features Email Marketers Should Know About
Klaviyo, the most popular eCommerce email platform for Shopify stores, recently made a slew of product upgrades and a lot in eCommerce marketers are wondering – ‘What the heck am I going to do with all these new features?”
Be sure not to miss this episode as Stephen walks through each new Klaviyo feature along with real-life examples from Needle Movement clients on eCommerce email campaigns and lifecycle automations.
Can't wait to discuss the new Klaviyo feature that brands used to pay six-figures a year to have in their marketing toolbox and how it can save email and SMS marketers time building.
Highlights:
(00:55 )Klayvio’s Announcement of New Products
(07:24)Email Marketing Guide: 10 Steps to Build Out Emails
(13:05The New Updated Email Template Editor
(14:40)The Integration of Google Ads
(15:31 )New Feature: Product Recommendations
(18:33)The Advanced Segmentation Reference (Audience Breakdown)
(22:13)New Product Features: Text with Virtual Contact Cards
Links mentioned:
New Email Editor: Create Engaging Emails, Faster | Klaviyo Product Features
Klaviyo Product Recommendations: Make Your Product Recommendations More Personal | Klaviyo Product Features
Google Ads: Google Ads Integration | Klaviyo Product Updates
REST APIs: Klaviyo Rest APIs - Always New | Klaviyo Product Features
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-needle-movement-podcast-468861/lesser-known-secrets-to-black-fridaycyber-monday-success-63178872"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to lesser-known secrets to black friday/cyber monday success on goodpods" style="width: 225px" /> </a>
Copy