(It's Big!) NBA Top Shot and the Digital Collectibles Revolution

03/30/21 • 42 min

2021 is barely three months old and there's already a huge winner in eCommerce: the NBA. In October, they launched NBA Top Shot, a digital sports memorabilia platform that is already on pace to make over $1 billion this year – all done with little to no advertising. How did they do it? During this solo episode, Stephen will go under the hood and walk through how the NBA innovated common eCommerce concepts such as owned media, product drops, customer service, lotteries and secondary markets to create a highly-engaged community experience that over 500,000 people regularly use. And how online businesses can make these concepts their own and what in the near future to look out in the exciting world of virtual eCommerce and NFTs.

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