What’s Shopify Up To? A Marketing Recap and the Upcoming Roadmap

06/20/20 • 31 min

During this solo episode, we recap the torrent of recent announcements from Shopify ReUnite, its annual conference and guide brands on the new Shopify features to look out for in the next 6-12 months – Which ones made us jump and others which made us want to wait and see? On the digital marketing side, Shopify's new Shop App is reviewed and the Facebook Shops partnership is discussed in detail in order to understand potential long-term changes in Facebook properties (Instagram, Messenger, WhatsApp) and its advertising ecosystem.

Previous Episode

YouTube Ads Made Simple with Brett Curry

Did you know that YouTube is the 2nd most visited website in the US and boasts 2 billion monthly visitors? Special guest Brett Curry gives us the blueprint for video ads and how brands can set up YouTube like a pro. We’ll discuss Youtube ads for newbies looking to dip their toes in, share specific YouTube video templates that convert for eCommerce merchants and dive into more advanced tactics.

Next Episode

Advanced On-Site Strategies for List Growth and CRO with JustUno

Learn the popup playbook and advanced strategies from our special guest Rob Hammett from JustUno, a software provider that thousands of Shopify stores use. Many online sites only convert 2% of traffic and have modest-sized email lists. What’s missing? Brands need middle-of-funnel initiatives such as list growth and conversion rate optimization.

This episode serves as a mini-Bootcamp where we discuss with Rob over a dozen different popup scenarios and glean from his feedback what has worked with other JustUno clients in regards to messaging, what type offers, how to set up a cross-sell strategy and balancing list growth needs for email and SMS.