Conversion Rate Optimization and Becoming a B Corporation with Jon MacDonald

03/11/20 • 44 min

Our special guest, Jon MacDonald, founder of The Good, a conversion rate optimization firm that has worked with brands including Nike and Adobe tackle two timely topics in business and eCommerce - conversion rate optimization and how his company became a Certified B-Corp, a Triple P company that balances people, planet and profits.

Jon will walk through his application process towards being a B Corporation and then, we’ll switch gears to discuss CRO and he’ll tell us the three things that every eCommerce should do in order to get immediate results.

03/11/20 • 44 min

The Needle Movement Podcast - Conversion Rate Optimization and Becoming a B Corporation with Jon MacDonald

Transcript

spk_1: 0:24
Welcome to Episode 16 of the Needle Movement Podcast and part of our theme this month. Mission to March. We showcase brands, focus on environmental sustainability and covered different aspects of mission driven market. Today, our special guest is John McDonald, the president and founder of the Good. A conversion optimization for this episode will be a double header of swords. First, John's gonna tell us how his company became a certified E Corp and that term mi

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