How to get diverse talent into your teams with Trevor Robinson OBE
12/11/24 • 23 min
Got a question for The NABS Podcast?
Trevor Robinson OBE is the co-founder of Quiet Storm, which he runs with his wife Rania (also a NABS Podcast guest) and Create not Hate, which works with young talent from underrepresented groups.
Trevor is the brains and creativity behind the legendary Tango advert in the 90s, having adopted a fearless attitude cultivated as a young creative, on the dole, trying to get into the adland industry.
He's passionate about creativity and diversity and is refreshingly down-to-earth, especially when speaking about working with Rania and looking after his mental wellness.
Key takeaways:
- The drive for diversity needs to come from the top
- If you work with your spouse or partner, you have to get things out in the open
- Don't be afraid of things going wrong in your career
Resources
Quiet Storm https://quietstorm.co.uk/
Create not Hate http://createnothate.org/
Creative Circle https://www.creativecircle.co.uk/
If you work in advertising, marketing or media, NABS is here for you. Through good times and bad, we’re here to get you through all of life’s issues, in and out of work.
Want to build a network? We’ll connect you to the industry.
Aiming to be your best work self? We’ll develop your skills.
Need a listening ear, a friendly face, a confidential chat, some money advice or some help with your mental health? We’re here for that too.
NABS is your charity, generously funded by the industry. Thanks for having our back; we’ve definitely got yours.
Need A Bit of Support? Speak to NABS.
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Find out how you can support NABS...
Got a question for The NABS Podcast?
Trevor Robinson OBE is the co-founder of Quiet Storm, which he runs with his wife Rania (also a NABS Podcast guest) and Create not Hate, which works with young talent from underrepresented groups.
Trevor is the brains and creativity behind the legendary Tango advert in the 90s, having adopted a fearless attitude cultivated as a young creative, on the dole, trying to get into the adland industry.
He's passionate about creativity and diversity and is refreshingly down-to-earth, especially when speaking about working with Rania and looking after his mental wellness.
Key takeaways:
- The drive for diversity needs to come from the top
- If you work with your spouse or partner, you have to get things out in the open
- Don't be afraid of things going wrong in your career
Resources
Quiet Storm https://quietstorm.co.uk/
Create not Hate http://createnothate.org/
Creative Circle https://www.creativecircle.co.uk/
If you work in advertising, marketing or media, NABS is here for you. Through good times and bad, we’re here to get you through all of life’s issues, in and out of work.
Want to build a network? We’ll connect you to the industry.
Aiming to be your best work self? We’ll develop your skills.
Need a listening ear, a friendly face, a confidential chat, some money advice or some help with your mental health? We’re here for that too.
NABS is your charity, generously funded by the industry. Thanks for having our back; we’ve definitely got yours.
Need A Bit of Support? Speak to NABS.
Sign up to the NABS newsletter
Follow NABS on LinkedIn
Follow NABS on Twitter
Follow NABS on Instagram
Watch NABS Talks on YouTube
Find out how you can support NABS...
Previous Episode
How to look after yourself as a super-busy leader, with Rania Robinson
Got a question for The NABS Podcast?
Rania Robinson is CEO of Quiet Storm Advertising, co-founder of Create not Hate and a former president of WACL. She's also a naturally early riser, using her body-clock attuned 5am starts as valuable me-time to support her mental wellness. Rania realises 5am isn't a time for everyone, and in this easygoing chat Rania shares her tips for sustaining self-support, as well as the importance of sharing values in business and relationships - she runs Quiet Storm with her husband, Trevor Robinson OBE.
Rania is a great ambassador for the sandwich generation (kids, parents, menopause...) as well as an empathetic boss, and a huge believer in the critical importance of diversity in adland.
Key takeaways:
- Respecting your differences, as well as your shared values, is vital for genuine success
- Looking after yourself and others is an active practice
- Bosses need to realise that supporting their staff goes beyond perks - it's about not burning out your team, and respecting their work/life boundaries
Resources
NABS' grief support
Quiet Storm https://quietstorm.co.uk/
Create Not Hate http://createnothate.org/
WACL https://wacl.info/
Diversity in Focus https://nabs.org.uk/diversity-in-focus/
All In Census https://advertisingallin.co.uk/
NABS Advice Line https://nabs.org.uk/how-we-can-help/advice-line/
If you work in advertising, marketing or media, NABS is here for you. Through good times and bad, we’re here to get you through all of life’s issues, in and out of work.
Want to build a network? We’ll connect you to the industry.
Aiming to be your best work self? We’ll develop your skills.
Need a listening ear, a friendly face, a confidential chat, some money advice or some help with your mental health? We’re here for that too.
NABS is your charity, generously funded by the industry. Thanks for having our back; we’ve definitely got yours.
Need A Bit of Support? Speak to NABS.
Sign up to the NABS newsletter
Follow NABS on LinkedIn
Follow NABS on Twitter
Follow NABS on Instagram
Watch NABS Talks on YouTube
Find out how you can support NABS...
Next Episode
How to be a hands-on dad and a hands-on leader with James Fox
Got a question for The NABS Podcast?
James Fox is the outgoing CEO of Havas. First and foremost though, in his own words, he's a dad, and in this conversation he talks about the truth of being a working parent and a leader in adland with refreshing honesty and perspective. It shouldn't be unusual for an adland leader to say that it's OK and natural for parents to put their children first, but it is, and in this conversation James talks about how he manages the parenting/working combination.
James is also fascinating on the topic of the 'shadow board' at Havas, which enables people across the organisation to ask him questions about anything - anonymously.
Key takeaways:
- Therapy is for everyone, not just for people in crisis
- Open communication is everything, between your peers and across your organisation
- Parental leave for dads is a wonderful thing; dads returning to work also need structured support
Resources:
If you work in advertising, marketing or media, NABS is here for you. Through good times and bad, we’re here to get you through all of life’s issues, in and out of work.
Want to build a network? We’ll connect you to the industry.
Aiming to be your best work self? We’ll develop your skills.
Need a listening ear, a friendly face, a confidential chat, some money advice or some help with your mental health? We’re here for that too.
NABS is your charity, generously funded by the industry. Thanks for having our back; we’ve definitely got yours.
Need A Bit of Support? Speak to NABS.
Sign up to the NABS newsletter
Follow NABS on LinkedIn
Follow NABS on Twitter
Follow NABS on Instagram
Watch NABS Talks on YouTube
Find out how you can support NABS...
The NABS Podcast - How to get diverse talent into your teams with Trevor Robinson OBE
Transcript
Louise (00:01.877)
This week, our guest is Trevor Robinson OBE. Trevor is CEO and partner at Quiet Storm Advertising. He's one of the most high profile and highly regarded people in the industry, despite being told by his school careers advisor that he'd have more chance of being a bus driver. Trevor is responsible for some of the UK's most famous ad campaigns, including the 90s You've Been Tango’s. In 1995, Trevor set up Quiet Storm, the first agency to write, direct, and produce its
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