Tega Williams on Building Brand Activations in Movie Marketing

"For FastX, we wanted to do something different... we created an unforgettable experience that brought people to the cinema and brought audiences to the brands. It's giving value to everyone in the whole system." Tega Williams

Tega Williams Uwagho is Marketing Manager for Silverbird Film Distribution (SFD). Based in Lagos, Nigeria, SFD holds the exclusive rights to distribute Universal and Paramount Pictures titles in West Africa. Tega has over eight years working experience in Marketing, Public relation and Event activation earned Diploma in Digital marketing from Team7Project academy Lagos. Project Management professionals (PMP) a graduate of statistics and Business administration from the Federal Polytechnic Auchi, Auchi, Edo State.

Tega Williams is passionate about Marketing, public relations and brand activation and in this episode discusses the startegies that are provinf successful for launching films in the West African market including the launch of FAST X that brought together multiple brands and experiential elements. Tega also discusses the challeneges and opportunities of releasing films in a growing market including multiple languages, the local cinema infrastructure as well as the differences between Hollywood and Nollywood.