Tega Williams on Building Brand Activations in Movie Marketing

06/20/23 • 30 min

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The Movie Marketing & Distribution Podcast

"For FastX, we wanted to do something different... we created an unforgettable experience that brought people to the cinema and brought audiences to the brands. It's giving value to everyone in the whole system." Tega Williams

Tega Williams Uwagho is Marketing Manager for Silverbird Film Distribution (SFD). Based in Lagos, Nigeria, SFD holds the exclusive rights to distribute Universal and Paramount Pictures titles in West Africa. Tega has over eight years working experience in Marketing, Public relation and Event activation earned Diploma in Digital marketing from Team7Project academy Lagos. Project Management professionals (PMP) a graduate of statistics and Business administration from the Federal Polytechnic Auchi, Auchi, Edo State.

Tega Williams is passionate about Marketing, public relations and brand activation and in this episode discusses the startegies that are provinf successful for launching films in the West African market including the launch of FAST X that brought together multiple brands and experiential elements. Tega also discusses the challeneges and opportunities of releasing films in a growing market including multiple languages, the local cinema infrastructure as well as the differences between Hollywood and Nollywood.

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Innovating the Theatrical Experience with Thaddeus Bouchard

In this episode, Thaddeus Bouchard, president of Screendollars, discusses the evolution of movie theatre advertising and how the industry is navigating the current movie consuming landscape. Providing a compelling overview of the industry's dramatic last few years - and an insightful analysis of its current status, Thaddeus identifies the challenges and opportunities facing today's movie theaters highlights the crucial role of marketing in exhibition. Drawing from his experience working with theatres across across North America as well as a rich family history in the industry, Thadddeus also outlines how cinemas can enhance the customer experience and attract new audiences through innovative film promotion and, crucially, community engagement.

About Thaddeus Bouchard

Thaddeus Bouchard is the Founder and President of Screendollars, a leading publisher of information and insights about movies and the movie industry. Each week, over 200,000 film industry professionals, enjoy the Screendollars Newsletter, with comprehensive details on upcoming movie releases, a run- down of the latest box office results and a a discussion of the key trends shaping the movie industry. Screendollars partners with distributors to optimize the box office of their movies and with exhibitors to tap into new revenue streams through in-theatre advertising programs. Prior to Screendollars, Bouchard held senior technical and marketing roles at a series of technology providers including AT&T, IBM, Lotus Development, Omtool and NetValu. He made a variety of contributions in these roles, from managing teams of software developers, executive-level sales and product evangelism through extensive public speaking engagements.

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Making Data-Driven Decisions in Entertainment with Anjali Midha

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Anjali Midha, an entrepreneur with a passion for driving innovation in media and marketing analytics. She is the co-founder & CEO of Diesel Labs, a content analytics company that addresses the toughest questions facing media companies today. Before starting Diesel Labs, she was the Global Director of Media Research at Twitter where she developed the ‘playbook’ for television - illuminating the synergies and opportunities across traditional and new media. She joined Twitter via their acquisition of Bluefin Labs (the pioneer of Social TV Analytics), prior to which she was the VP of Strategy & Analytics at Digitas. Anjali holds a BA in Economics from Tufts University and an MBA from MIT Sloan.