The Movie Marketing & Distribution Podcast

Tilane Jones is the President of ARRAY, the multi-platform arts and social impact collective dedicated to narrative change founded by filmmaker Ava DuVernay in 2011. Jones leads ARRAY Alliance, the non-profit group, as well as programming and production hub ARRAY Creative Campus. She continues to oversee ARRAY Releasing, the company’s film distribution arm, where she is responsible for the acquisition, booking and marketing of more than 40 independent feature films. Jones was recently honored with the Slamdance Founders Award, the film festival’s highest accolade. She is the fifth recipient and first woman and person of color to receive the award which is bestowed on an individual that supports the filmmaker community of Slamdance throughout their career. Jones is also a member of the executive branch of the Academy of Motion Picture Arts and Sciences and honored to be on the advisory board of Illuminative and the 2022 Gold Open Advisory Council.

"For FastX, we wanted to do something different... we created an unforgettable experience that brought people to the cinema and brought audiences to the brands. It's giving value to everyone in the whole system." Tega Williams

Tega Williams Uwagho is Marketing Manager for Silverbird Film Distribution (SFD). Based in Lagos, Nigeria, SFD holds the exclusive rights to distribute Universal and Paramount Pictures titles in West Africa. Tega has over eight years working experience in Marketing, Public relation and Event activation earned Diploma in Digital marketing from Team7Project academy Lagos. Project Management professionals (PMP) a graduate of statistics and Business administration from the Federal Polytechnic Auchi, Auchi, Edo State.

Tega Williams is passionate about Marketing, public relations and brand activation and in this episode discusses the startegies that are provinf successful for launching films in the West African market including the launch of FAST X that brought together multiple brands and experiential elements. Tega also discusses the challeneges and opportunities of releasing films in a growing market including multiple languages, the local cinema infrastructure as well as the differences between Hollywood and Nollywood.

In this episode, Thaddeus Bouchard, president of Screendollars, discusses the evolution of movie theatre advertising and how the industry is navigating the current movie consuming landscape. Providing a compelling overview of the industry's dramatic last few years - and an insightful analysis of its current status, Thaddeus identifies the challenges and opportunities facing today's movie theaters highlights the crucial role of marketing in exhibition. Drawing from his experience working with theatres across across North America as well as a rich family history in the industry, Thadddeus also outlines how cinemas can enhance the customer experience and attract new audiences through innovative film promotion and, crucially, community engagement.

About Thaddeus Bouchard

Thaddeus Bouchard is the Founder and President of Screendollars, a leading publisher of information and insights about movies and the movie industry. Each week, over 200,000 film industry professionals, enjoy the Screendollars Newsletter, with comprehensive details on upcoming movie releases, a run- down of the latest box office results and a a discussion of the key trends shaping the movie industry. Screendollars partners with distributors to optimize the box office of their movies and with exhibitors to tap into new revenue streams through in-theatre advertising programs. Prior to Screendollars, Bouchard held senior technical and marketing roles at a series of technology providers including AT&T, IBM, Lotus Development, Omtool and NetValu. He made a variety of contributions in these roles, from managing teams of software developers, executive-level sales and product evangelism through extensive public speaking engagements.

In this episode, Algirdas Ramaška, CEO of the Vilnius Film Festival and Kino Pavasaris Distribution, discusses the festival's incredible journey, including overcoming COVID-19 shutdowns, adapting with innovative approaches, and maintaining a deep connection to their audience. Algirdas shares how the Vilnius Film Festival has survived and thrived by adapting to unique circumstances, such as hosting film screenings in hotel rooms and setting up drive-in cinemas at an airport. The conversation also covers the importance of creativity in creating a successful film festival experience, connecting film festival screenings and distribution, and the need for generational change in the film industry. Listen to this episode for an inspiring conversation on overcoming challenges, embracing innovation, and fostering a deep connection with audiences in the world of film festivals and distribution.

Algirdas Ramaska is the CEO of “KINO PAVASARIS” organization, that focus on cinematic, cultural, educational events in Lithuania. The most important is Vilnius International Film Festival ‘Kino Pavasaris’ – the largest cinema and cultural event in Lithuania. He is also the head of distribution company “KINO PAVASARIS DISTRIBUTION”. Algirdas has over 20 years of international experience working in the film sector, with a skillset that covers business management, cultural event organization, film distribution, communication, marketing and sponsorship.

In this podcast episode, Sarah Mosses, the founder and CEO of Together Films, shares her unique perspective on film marketing and distribution.

Sarah discusses her Impact based approach to film distribution, using films as a tool for community mobilization, citing her strategy of rallying passionate individuals, partnering with NGOs and influential platforms to create impactful releases. Sarah also discusses the evolution and growth of Together Films and how they managed to grow during the Pandemic as well as highlighting how efficient systems enable them to operate on a large scale with a small team.

Sarah also shares highly valuable and practical advice on implementing a well-managed project management system and customer relationship management (CRM) into film base operations. Tis episode is packed full of insights and tips for

This episode is dedicated to Sarah's mentor Jess Search who very sadly passed away recently. Jess was the Founder of Doc Society, an industry leader and inspiration to many and she will be sorely missed.

Sarah Mosses is the Founder & CEO of Together Films, a marketing, distribution, and technology company serving the international film community from our offices in London & NYC. She has acted as the Head of Marketing for leading Film Festivals including Sheffield DocFest (Sheffield, UK), DOC NYC (NYC, US), Human Rights Watch Film Festival (London, UK & NYC, US), and the Athena Film Festival (NYC, US). She is passionate about serving filmmakers to increase their social impact, reach, and revenue for multi-award-winning titles like For Sama, Unrest, The Tale & Roll Red Roll. She also helps a variety of industry and brand clients to optimize their business performance through technology and operational support, such as Sony & Patagonia. Sarah recently graduated from the prestigious Inside Pictures film leadership course and was selected for the Mayor of London's International Growth Programme (including trade visits to NYC & LA). Together Films are expanding into international sales in 2023.