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The Morning Coffee Marketer - Episode 052: How to Go Above and Beyond with Clients

Episode 052: How to Go Above and Beyond with Clients

05/03/18 • 11 min

The Morning Coffee Marketer

In this episode, Kim talks about her recent experience with Disney’s customer service and applies that to how you can correctly go above and beyond for your clients and build rapport that way.

Key Takeaways!

  • One of the things that happened when she was buying tickets for Frozen on Broadway was that she wasn’t allowed to buy a group of 5 tickets in the seats she wanted, and when she did find a spot that would let her buy 5 tickets, they had no option available for her to upgrade the seats. They really missed an opportunity for her to pay more money to upgrade her seats. (1:09)
  • They did not try to sell her anything before she came to the show. Most events will email you ahead of time and ask if you would like to purchase VIP parking or tickets to a pre-show event. Pre-selling is a great opportunity to have at least 5% of your audience upgrade their experience in some way, bringing more revenue into your pocket. (2:16)
  • They did not make the experience up to their seat a fun one, which is usually what Disney is good at. They missed an opportunity to have fun artwork, jokes, or something interactive on display on the way to the seats in order to make the audience’s experience better. (4:08)
  • Her daughter was scared of how high their seats were, and so the amazing workers there told them that they could go stand in the back so that they could enjoy the show without being scared. The house manager heard about this, and worked very hard to find Kim seats to sit at on the ground level. (4:53)
  • We always want to move mountains for our customers, but it is important to let them in on the mountains that we are moving for them. This makes sure that they will appreciate these scarifies more and won’t expect exceptions as the norm. (8:47)
  • Let your client know that what you’re doing to go above in beyond, IS above and beyond. (9:11)
  • The next time you are being asked to move a mountain, the best response is, “I’m not sure if we can do that” and then give them a reason why. Then tell then that you will look into it and see what you can do. Let them wait a minute so that they can see that what you are doing is an exception and that this cannot be the norm. (9:33)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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In this episode, Kim talks about her recent experience with Disney’s customer service and applies that to how you can correctly go above and beyond for your clients and build rapport that way.

Key Takeaways!

  • One of the things that happened when she was buying tickets for Frozen on Broadway was that she wasn’t allowed to buy a group of 5 tickets in the seats she wanted, and when she did find a spot that would let her buy 5 tickets, they had no option available for her to upgrade the seats. They really missed an opportunity for her to pay more money to upgrade her seats. (1:09)
  • They did not try to sell her anything before she came to the show. Most events will email you ahead of time and ask if you would like to purchase VIP parking or tickets to a pre-show event. Pre-selling is a great opportunity to have at least 5% of your audience upgrade their experience in some way, bringing more revenue into your pocket. (2:16)
  • They did not make the experience up to their seat a fun one, which is usually what Disney is good at. They missed an opportunity to have fun artwork, jokes, or something interactive on display on the way to the seats in order to make the audience’s experience better. (4:08)
  • Her daughter was scared of how high their seats were, and so the amazing workers there told them that they could go stand in the back so that they could enjoy the show without being scared. The house manager heard about this, and worked very hard to find Kim seats to sit at on the ground level. (4:53)
  • We always want to move mountains for our customers, but it is important to let them in on the mountains that we are moving for them. This makes sure that they will appreciate these scarifies more and won’t expect exceptions as the norm. (8:47)
  • Let your client know that what you’re doing to go above in beyond, IS above and beyond. (9:11)
  • The next time you are being asked to move a mountain, the best response is, “I’m not sure if we can do that” and then give them a reason why. Then tell then that you will look into it and see what you can do. Let them wait a minute so that they can see that what you are doing is an exception and that this cannot be the norm. (9:33)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

Previous Episode

undefined - Episode 051: How to Use Compilation Projects in Your Business

Episode 051: How to Use Compilation Projects in Your Business

How to Use Compilation Projects in Your Business

In this episode, Kim, Kelly, and Mike talk about how to use compilation projects to grow your business and create partnerships.

Key Takeaways!

  • Kim recently just got published in a book. Bill Glazer reached out to her and asked her to contribute to his book that he was creating to benefit veteran stroke victims. (0:48)
  • This book contains content from 49 of the world’s most outrageous marketers. This was a great way to create content while receiving built in promotion for his book and his event coming up in June. (1:36)
  • You can get a copy of the book at PowerfulProfessionals.com/outrageous. 100% of the sales will go to benefit veteran stroke victims. (2:49)
  • You can use compilation projects in your own business to generate sales and content. This allows other people to share the work load and it allows you to get ahold of their lists, meaning more people will hear about you and your business. (3:14)
  • It is also an incredible way to build partnerships with people that you wouldn’t be able to get in contact with otherwise. (5:02)
  • When you get people to contribute to your projects, make sure you make them feel special. Do something to thank them afterwards. (5:31)
  • To get 10,000 Facebook fans in 3 days or less for free, you can visit 3daysto10k.com. (6:11)

Resources Mentioned in this Episode

To get a copy of the book here:

PowerfulProfessionals.com/outrageous

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

Next Episode

undefined - Episode 053: How to the 10,000 Fans Program Can Work for You

Episode 053: How to the 10,000 Fans Program Can Work for You

In this episode, Kim and Mike talk to Bill about how he used the 10,000 fans program to get himself over 150,000 fans on his Facebook page.

Key Takeaways!

  • Today, Kim and Mike talk about the 10,000 fans program. They have a training where in 3 days you can get 10,000 Facebook fans for less than a penny per fan. (0:34)
  • Bill is a real estate investor and helps other investors, has written 3 books on real estate, is a member of The National Association of Experts, Writers, and Speakers, and is soon creating a new coaching and mentoring program. He currently has over 150,000 followers on Facebook because of the help from the Powerful Professionals and the 10,000 fans program. (1:03)
  • He was offered the opportunity to co-write a book with Jack Canfield because of the success that his new fans brought him. (2:47)
  • He advises that you do whatever it takes for you to implement the system, and you will see the results. If you follow the steps of the program, and follow through with it, you will not be disappointed. (3:40)
  • He is going to be launching a new coaching and mentoring program soon and he is also planning on revitalizing his real estate mentoring system. (4:34)
  • He is a living testimony to the success that this program can bring to you! (5:53)
  • If you want to get in on this free training, go to 3daysto10k.com and you can sign up today.

Resources Mentioned in this Episode

The National Association of Experts, Writers, and Speakers

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

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