The Morning Coffee Marketer

In this episode, Mike Stodola interviews Kim Walsh Phillips about her new book, Game Changer.

Key Takeaways!

• You can Get Kim’s new book Game Changer for FREE from September 25, 2017-September 29, 2017 at YourGameChangerBook.com. If you’ve missed this window though, you can still get the book for only a few dollars. (1:06)
• What is the difference between this book and the 10,000 Facebook Fans in 3 days training? (1:48)
• • This book maps out the WHY. It tells you why you should bother to get fans and how can you use your page to get paid more money and attract more customers.
  • There is a step by step visual tutorial on how to get 10,000 Facebook fans.
  • There is large focus on the monetization strategy. It teaches you how to take your fans and turn them into raving customers.
  • Over a dozen of the top minds in marketing shared their marketing hacks and tips as well as their experiences with Facebook. This includes Chris Cardell, Stephanie Chung, Robert Skrob, Steve Gordon, Dustin Mathews, Steve Sipress and MANY more.
• To get great partnerships with other business owners, you need to have a good following, and that’s exactly what the books helps you create. By having a good following, other business owners will be more likely to agree to help you out or work with you. Also, make sure you can add value to your potential partner first before asking for something in return. (6:30)
• Game Changer is first a book, then a free training, and then it contains an offer to continue with Kim and her partners to get paid to grow your email list and get more customers. (9:25)
• If you buy the book, then you get to join the book’s private Facebook group, where there will be book discussions and other cool conversations with both Mike and Kim. (10:20)

Resources Mentioned in this Episode

Where to get your Game Changer copy for FREE

YourGameChangerBook.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Mike Stodola discusses how to use a 3-day email campaign to bring in a huge cash-surge into your company.

Key Takeaways!

• Any business can utilize this strategy of using a pay-day campaign. For a 3-4 day period, you can add something special to your product, put a deadline on this sale, and you will see a huge cash surge from it. (2:22)
• An easy way to run your cash-surge campaign is through emails. You can gather all of the emails from your past and current clients, and email them about this campaign in order to get the word out. (3:29)
• The steps to running a successful email cash-surge campaign are: (5:23)
• 1. On day one, send an email that tells a story about a client that you want to duplicate. At the end of the story, you can leave a link where if your client is interested, they can get the same results as the person you just spoke about.
  2. On day two, send an email that is more focused on your product. Tell them about what your product or service is, and how it can add value to their lives. At the end, again you want to provide them with a link that will send them to your appointment page or Facebook page. Also, make sure your let them know about the bonus you have added to your product and mention the deadline to add urgency.
  3. On day three, send an email all about your bonus. This bonus could be a price discount, an experiential additive, or anything that adds something special to your product or service.
• You don’t want to run these cash-splurge campaigns too often, because they take away from the rare offer experience for the customer. If a sale is happening all the time, then there isn’t really a sale. Stodola recommends to do these campaigns around once every quarter. (13:02)
• It’s essential to make sure that you send all three emails, because the campaign won’t be as successful if you back out before day 3. Don’t be worried that you are annoying your clients, because they want to hear about your bonus and will be glad to hear from you. (14:30)
• If you want to get templates for these emails for free for one month, you can visit PowerfulProfessionals.com/3day. (17:33)

Resources Mentioned in this Episode

3-Day Pay Day Email Templates

PowerfulProfessionals.com/3day

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Matt Inglot discusses how to create strong relationships with a small number of clients in order to increase your business with them.

Key Takeaways!

• Inglot has created a system where he uses his existing clients to help grow his business. By focusing his energy on only a few clients each year, he can create real relationships that produce clients who keep coming back for more. (1:30)
• His biggest tip for utilizing these close relationships and getting more business is making strategy calls. A few times a year, he will get into contact with his clients and help show them how they can reach their goals in their businesses with the help of his company. (2:51)
• Inglot’s goal with his big clients is to get on the phone with the decision maker at least once a quarter, in order to keep giving his clients opportunities to work with him. To get these head people on the phone, he lays the groundwork with these people that he is someone of value who can help them not just superficially, this way they are more willing to give him their time. (3:44)
• This process takes a different amount of time depending on how strong the relationship is. He recommends that you try to build these strong relationships with your clients that are in the top 20% and continue to follow up with them continuously. Don’t be afraid to keep trying to build the relationship with them, even if it takes a little more time to do so. (6:36)
• To find out more about Matt Inglot and what he does, you can visit FreelanceTransformation.com. (8:46)

Resources Mentioned in this Episode

Matt Inglot’s Website:

FreelanceTransformation.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about her recent experience with Disney’s customer service and applies that to how you can correctly go above and beyond for your clients and build rapport that way.

Key Takeaways!

• One of the things that happened when she was buying tickets for Frozen on Broadway was that she wasn’t allowed to buy a group of 5 tickets in the seats she wanted, and when she did find a spot that would let her buy 5 tickets, they had no option available for her to upgrade the seats. They really missed an opportunity for her to pay more money to upgrade her seats. (1:09)
• They did not try to sell her anything before she came to the show. Most events will email you ahead of time and ask if you would like to purchase VIP parking or tickets to a pre-show event. Pre-selling is a great opportunity to have at least 5% of your audience upgrade their experience in some way, bringing more revenue into your pocket. (2:16)
• They did not make the experience up to their seat a fun one, which is usually what Disney is good at. They missed an opportunity to have fun artwork, jokes, or something interactive on display on the way to the seats in order to make the audience’s experience better. (4:08)
• Her daughter was scared of how high their seats were, and so the amazing workers there told them that they could go stand in the back so that they could enjoy the show without being scared. The house manager heard about this, and worked very hard to find Kim seats to sit at on the ground level. (4:53)
• We always want to move mountains for our customers, but it is important to let them in on the mountains that we are moving for them. This makes sure that they will appreciate these scarifies more and won’t expect exceptions as the norm. (8:47)
• Let your client know that what you’re doing to go above in beyond, IS above and beyond. (9:11)
• The next time you are being asked to move a mountain, the best response is, “I’m not sure if we can do that” and then give them a reason why. Then tell then that you will look into it and see what you can do. Let them wait a minute so that they can see that what you are doing is an exception and that this cannot be the norm. (9:33)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim discusses her training on how to get 10,000 Facebook fans in 3 days or less, and how it can help your business grow and succeed.

Key Takeaways!

• Why do you want Facebook Fans? (2:09)
• • It’s great social proof. The more fans you have, the more credible you look to future fans.
  • The more fans you have, the more fans you will get. When someone likes your Facebook page, their Facebook friends are notified about it, and so you get built in referrals without having to ask for them.
  • You can reach more people around the world. These people are waiting to use your products, programs, and services, and you are doing them a disservice by not trying to connect with them.
• Any company can use this training to get 10,000 fans in 72 hours REALLY easily. (5:35)
• Their system is called the Social Media Cash Machine. You start off with the get 10,000 fans training, and then you get your new fans to give you their contact information using a “juicy carrot.” A “juicy carrot” is a delicious, quick, and actionable thing that people will want to get their hands on and consume. On the thank you page of your “juicy carrot,” try to sell your new lead something that will then turn them into a customer for you. (8:33)
• Promote your “juicy carrot” in the banner of your Facebook Page. And in the cover photo description, put a link to the “juicy carrot” so that you can get your new fans off of Facebook, and into your marketing and sales campaign. (12:22)
• You want to build a large fan base so that you have a better chance of getting more customers who will turn into raving fans. (17:27)
• People like to do business with those they trust, and so by building real relationships you are setting yourself up for success. So, don’t be afraid to put yourself out there, because if you do you, will reach great heights in your business. (20:51)
• If you want to get in on this free training, go to 3daysto10k.com and you can sign up today. (26:08)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com