Episode 026: How to Utilize Facebook’s New Ad Changes in Your Business
10/26/17 • 14 min
In this episode, Kelly LeMay discusses three new ways Facebook has changed the way they allow businesses to use Facebook Ads, and how you can use these changes for the better in your business.
Key Takeaways!
- Dynamic Creative. Facebook has changed the way that they run ads so that it allows you to test different versions of your ads to see which one is most effective for your business. You can test different images, fonts, and headings all at once with this new ad design feature, and Facebook does all the work for you! (1:45)
- Lead Ads. Facebook’s lead ads send your fans to a lead form within Facebook, not out of Facebook, which is ideal for businesses who don’t have a landing page to send their fans to. Facebook has now improved their lead ads to allow you to customize the thank you page that the new lead sees right after they fill out the lead form. You can use this thank you page to present an up-sale or other marketing strategies that will maximize your leads right as you get them. (4:18)
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- To get free lead pages, tips, and training, you can go to PowerfulProfessionals.com and create a free membership. (4:58)
- Reporting Plug-In. Excel now allows you to use a new plug-in called “Facebook Ads Manager for Excel” that allows you to pull real-time data from Facebook into an excel document, saving you so much time when looking at ad performance and spending. (8:25)
Resources Mentioned in this Episode
Website for Free Lead Pages and Marketing Tips:
Website:
How to get 10,000 Facebook fans in 3 days or less
In this episode, Kelly LeMay discusses three new ways Facebook has changed the way they allow businesses to use Facebook Ads, and how you can use these changes for the better in your business.
Key Takeaways!
- Dynamic Creative. Facebook has changed the way that they run ads so that it allows you to test different versions of your ads to see which one is most effective for your business. You can test different images, fonts, and headings all at once with this new ad design feature, and Facebook does all the work for you! (1:45)
- Lead Ads. Facebook’s lead ads send your fans to a lead form within Facebook, not out of Facebook, which is ideal for businesses who don’t have a landing page to send their fans to. Facebook has now improved their lead ads to allow you to customize the thank you page that the new lead sees right after they fill out the lead form. You can use this thank you page to present an up-sale or other marketing strategies that will maximize your leads right as you get them. (4:18)
-
- To get free lead pages, tips, and training, you can go to PowerfulProfessionals.com and create a free membership. (4:58)
- Reporting Plug-In. Excel now allows you to use a new plug-in called “Facebook Ads Manager for Excel” that allows you to pull real-time data from Facebook into an excel document, saving you so much time when looking at ad performance and spending. (8:25)
Resources Mentioned in this Episode
Website for Free Lead Pages and Marketing Tips:
Website:
How to get 10,000 Facebook fans in 3 days or less
Previous Episode
Episode 025: How to Utilize a 3-Day Pay Day Campaign to Get an Instant Cash-Surge
In this episode, Mike Stodola discusses how to use a 3-day email campaign to bring in a huge cash-surge into your company.
Key Takeaways!
- Any business can utilize this strategy of using a pay-day campaign. For a 3-4 day period, you can add something special to your product, put a deadline on this sale, and you will see a huge cash surge from it. (2:22)
- An easy way to run your cash-surge campaign is through emails. You can gather all of the emails from your past and current clients, and email them about this campaign in order to get the word out. (3:29)
- The steps to running a successful email cash-surge campaign are: (5:23)
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- On day one, send an email that tells a story about a client that you want to duplicate. At the end of the story, you can leave a link where if your client is interested, they can get the same results as the person you just spoke about.
- On day two, send an email that is more focused on your product. Tell them about what your product or service is, and how it can add value to their lives. At the end, again you want to provide them with a link that will send them to your appointment page or Facebook page. Also, make sure your let them know about the bonus you have added to your product and mention the deadline to add urgency.
- On day three, send an email all about your bonus. This bonus could be a price discount, an experiential additive, or anything that adds something special to your product or service.
- You don’t want to run these cash-splurge campaigns too often, because they take away from the rare offer experience for the customer. If a sale is happening all the time, then there isn’t really a sale. Stodola recommends to do these campaigns around once every quarter. (13:02)
- It’s essential to make sure that you send all three emails, because the campaign won’t be as successful if you back out before day 3. Don’t be worried that you are annoying your clients, because they want to hear about your bonus and will be glad to hear from you. (14:30)
- If you want to get templates for these emails for free for one month, you can visit PowerfulProfessionals.com/3day. (17:33)
Resources Mentioned in this Episode
3-Day Pay Day Email Templates
PowerfulProfessionals.com/3day
Website:
How to get 10,000 Facebook fans in 3 days or less
Next Episode
Episode 027: How to Get Your Business Back on Track, With Tony Grebmeier
In this episode, Tony Grebmeier discusses how you can get your business back on track by focusing on what drives you, so you can get up every day and want to go to work and succeed.
Key Takeaways!
- Grebmeier’s business sells health supplements, and he got into that line of business because he likes to be able to work one on one with people and help them, and selling supplements lets him do that. He isn’t focused on the amount of money that he can make, but about the number of lives he can impact. (2:36)
- Drainers and Drivers. Grab an 8x11 piece of paper and make two columns, one labeled Drainers and one Drivers. For 5 days, bring this paper with you everywhere you go. Anytime you do something, write it down in one of the columns, depending on what it does to your live: drains you or drives you. Whatever drainers you have, turn them into drivers or cut them out of your life, so that you can be driven and do what you do because you love it not because you feel obligated to do it. (6:28)
- By doing this exercise, Grebmeier discovered that he was built for sales, leads, and ideation. Whatever else he was doing he delegated to others so that they could be empowered and take ownership over the things on the list that he wasn’t built to do, but that they were built to do. This made his business highly successful because people are doing what they want to do, and now show up to work driven to succeed. (11:10)
- To find Grebmeier’s podcast, you can visit iTunes, or to visit his website, you can go to TonyGrebmeier.com. (12:37)
Resources Mentioned in this Episode
Tony Grebmeier’s Podcast
Tony Grebmeier’s Website
Website:
How to get 10,000 Facebook fans in 3 days or less
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