Episode 025: How to Utilize a 3-Day Pay Day Campaign to Get an Instant Cash-Surge
10/24/17 • 19 min
In this episode, Mike Stodola discusses how to use a 3-day email campaign to bring in a huge cash-surge into your company.
Key Takeaways!
- Any business can utilize this strategy of using a pay-day campaign. For a 3-4 day period, you can add something special to your product, put a deadline on this sale, and you will see a huge cash surge from it. (2:22)
- An easy way to run your cash-surge campaign is through emails. You can gather all of the emails from your past and current clients, and email them about this campaign in order to get the word out. (3:29)
- The steps to running a successful email cash-surge campaign are: (5:23)
-
- On day one, send an email that tells a story about a client that you want to duplicate. At the end of the story, you can leave a link where if your client is interested, they can get the same results as the person you just spoke about.
- On day two, send an email that is more focused on your product. Tell them about what your product or service is, and how it can add value to their lives. At the end, again you want to provide them with a link that will send them to your appointment page or Facebook page. Also, make sure your let them know about the bonus you have added to your product and mention the deadline to add urgency.
- On day three, send an email all about your bonus. This bonus could be a price discount, an experiential additive, or anything that adds something special to your product or service.
- You don’t want to run these cash-splurge campaigns too often, because they take away from the rare offer experience for the customer. If a sale is happening all the time, then there isn’t really a sale. Stodola recommends to do these campaigns around once every quarter. (13:02)
- It’s essential to make sure that you send all three emails, because the campaign won’t be as successful if you back out before day 3. Don’t be worried that you are annoying your clients, because they want to hear about your bonus and will be glad to hear from you. (14:30)
- If you want to get templates for these emails for free for one month, you can visit PowerfulProfessionals.com/3day. (17:33)
Resources Mentioned in this Episode
3-Day Pay Day Email Templates
PowerfulProfessionals.com/3day
Website:
How to get 10,000 Facebook fans in 3 days or less
In this episode, Mike Stodola discusses how to use a 3-day email campaign to bring in a huge cash-surge into your company.
Key Takeaways!
- Any business can utilize this strategy of using a pay-day campaign. For a 3-4 day period, you can add something special to your product, put a deadline on this sale, and you will see a huge cash surge from it. (2:22)
- An easy way to run your cash-surge campaign is through emails. You can gather all of the emails from your past and current clients, and email them about this campaign in order to get the word out. (3:29)
- The steps to running a successful email cash-surge campaign are: (5:23)
-
- On day one, send an email that tells a story about a client that you want to duplicate. At the end of the story, you can leave a link where if your client is interested, they can get the same results as the person you just spoke about.
- On day two, send an email that is more focused on your product. Tell them about what your product or service is, and how it can add value to their lives. At the end, again you want to provide them with a link that will send them to your appointment page or Facebook page. Also, make sure your let them know about the bonus you have added to your product and mention the deadline to add urgency.
- On day three, send an email all about your bonus. This bonus could be a price discount, an experiential additive, or anything that adds something special to your product or service.
- You don’t want to run these cash-splurge campaigns too often, because they take away from the rare offer experience for the customer. If a sale is happening all the time, then there isn’t really a sale. Stodola recommends to do these campaigns around once every quarter. (13:02)
- It’s essential to make sure that you send all three emails, because the campaign won’t be as successful if you back out before day 3. Don’t be worried that you are annoying your clients, because they want to hear about your bonus and will be glad to hear from you. (14:30)
- If you want to get templates for these emails for free for one month, you can visit PowerfulProfessionals.com/3day. (17:33)
Resources Mentioned in this Episode
3-Day Pay Day Email Templates
PowerfulProfessionals.com/3day
Website:
How to get 10,000 Facebook fans in 3 days or less
Previous Episode
Episode 024: How to Build Your Business from the Ground Up, with Susan Berkley
In this episode, Susan Berkley discusses how she grew her business from the ground up, and how marketing herself and her business has brought her great success.
Key Takeaways!
- Berkley used to be in radio and today has become a very successful voice over artist. When she decided to move away from radio and start her own business to help coach people on how to get into radio, she found great success. (2:02)
- Berkley realized that to become profitable in her business, she had to market herself. She was having trouble getting jobs as a professional voice over artist, but once she learned how to market herself, her business took off. (7:46)
- She has found that the key to continuing success is following the mantra that you can never know your customer enough. She makes sure that she keeps a great relationship with her customers, even as her business continues to grow. (10:46)
- When you are just starting out, don’t try to be the smartest in the room. You should try to surround yourself with people more knowledgeable and successful because these are the kinds of people that are eager and willing to help you grow your business. (13:14)
- Berkley splits her time now between her multiple businesses, with the help of her few employees, to make sure that she stays consistent with all her different business endeavors. (16:07)
- There are three ways to grow your business: (19:39)
-
- Get your current customers to buy more from you.
- Increase the frequency of purchase.
- Increase the value of the purchase.
- She also does a weekly video blog, and has found that focusing all her attention on one endeavor gets her the results she is looking for. (20:36)
- To find out more about Susan Berkley and her business, you can visit GreatVoice.com. (21:49)
- To get a free digital copy of her book The Persuasion Code, send an email to her at [email protected], and she’ll send you a copy. (22:43)
Resources Mentioned in this Episode
Susan Berkley’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
Next Episode
Episode 026: How to Utilize Facebook’s New Ad Changes in Your Business
In this episode, Kelly LeMay discusses three new ways Facebook has changed the way they allow businesses to use Facebook Ads, and how you can use these changes for the better in your business.
Key Takeaways!
- Dynamic Creative. Facebook has changed the way that they run ads so that it allows you to test different versions of your ads to see which one is most effective for your business. You can test different images, fonts, and headings all at once with this new ad design feature, and Facebook does all the work for you! (1:45)
- Lead Ads. Facebook’s lead ads send your fans to a lead form within Facebook, not out of Facebook, which is ideal for businesses who don’t have a landing page to send their fans to. Facebook has now improved their lead ads to allow you to customize the thank you page that the new lead sees right after they fill out the lead form. You can use this thank you page to present an up-sale or other marketing strategies that will maximize your leads right as you get them. (4:18)
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- To get free lead pages, tips, and training, you can go to PowerfulProfessionals.com and create a free membership. (4:58)
- Reporting Plug-In. Excel now allows you to use a new plug-in called “Facebook Ads Manager for Excel” that allows you to pull real-time data from Facebook into an excel document, saving you so much time when looking at ad performance and spending. (8:25)
Resources Mentioned in this Episode
Website for Free Lead Pages and Marketing Tips:
Website:
How to get 10,000 Facebook fans in 3 days or less
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