Why Business Owners Need a Podcast (and More Importantly, Why They Don't)
01/18/23 • 30 min
1 Listener
You hear all the time about the things you should do to succeed in your business. Some marketing technique is always supposedly the only way to get traction. In fact, people say that about podcasting in the corners of the Internet where I lurk.
But if you’ve had a podcast for a while, you’ve had a moment where you questioned the worthiness of still doing it. And if you’ve yet to start a podcast, you may be wondering if you’re ready... or even if it’s something you should do. In this episode, I talk about why podcasting may or may not make sense for you.
4:28 - Is your podcast B2B or B2C? The specific way I see each type
9:36 - The filter you should use when consuming marketing information online
11:19 - How podcasting helps you in selling merch or services, book speaking gigs, or generate affiliate sales
16:44 - Why your focus should be on audience quality, not quantity
18:40 - The #1 reason why podcasting might not be the right move for you right now
21:51 - Situations that can make it tough for you to start a podcast
25:51 - Still don’t know if podcasting is right for you?
Mentioned In Why Business Owners Need a Podcast (and More Importantly, Why They Don't)
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
Rate and Review the podcast
If you’ve been thinking about joining Summer Camp — it’s officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
You hear all the time about the things you should do to succeed in your business. Some marketing technique is always supposedly the only way to get traction. In fact, people say that about podcasting in the corners of the Internet where I lurk.
But if you’ve had a podcast for a while, you’ve had a moment where you questioned the worthiness of still doing it. And if you’ve yet to start a podcast, you may be wondering if you’re ready... or even if it’s something you should do. In this episode, I talk about why podcasting may or may not make sense for you.
4:28 - Is your podcast B2B or B2C? The specific way I see each type
9:36 - The filter you should use when consuming marketing information online
11:19 - How podcasting helps you in selling merch or services, book speaking gigs, or generate affiliate sales
16:44 - Why your focus should be on audience quality, not quantity
18:40 - The #1 reason why podcasting might not be the right move for you right now
21:51 - Situations that can make it tough for you to start a podcast
25:51 - Still don’t know if podcasting is right for you?
Mentioned In Why Business Owners Need a Podcast (and More Importantly, Why They Don't)
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
Rate and Review the podcast
If you’ve been thinking about joining Summer Camp — it’s officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Previous Episode
Setting Your Annual Podcast Goals: Focus On Growth or Conversions?
Welcome to Resolutions Season! It’s the new year now, so I know you’ve probably spent some time thinking about business goals. But do you have the right goals? In this episode, I want to give you some clarity on this and point your focus in a direction that’ll better serve your podcast and your business for the new year.
2:41 - Getting clear on your growth or conversion goals
4:42 - Where to put your focus if you have any listeners for your show right now
8:49 - What to look at if you have leads but they’re not converting
13:20 - A challenge regarding your show goals for the new year
15:53 - My goals for The More Profitable Podcast this year
Mentioned In Setting Your Annual Podcast Goals: Focus On Growth or Conversions?
EP 582: “How to Rebrand Your Podcast and Set Yourself Up for Growth”
EP 557: “How Sarah Cottrell Helps Lawyers Leave the Law with The Former Lawyer Podcast”
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
Rate and Review the podcast
If you’ve been thinking about joining Summer Camp — it’s officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Next Episode
Why I Don’t Care If Your Podcast Is “Bingeworthy”
1 RecommendationsYou know how you can get into a TV show and watch episode after episode after episode (after episode...)? People do the same with podcasts. In fact, there are gurus who highly recommend making your show the same way: so addictive that it becomes bingeable to anyone who comes across it.
I don’t agree with them. As a matter of face, I don’t think it matters at all. But if being bingeworthy doesn’t matter, then what does? Find out on today’s show as a I talk about bingeworthiness and your podcast!
1:55 - Why I don’t love the idea of making your show bingeable (with one exception)
5:25 - The decision you have to make for your podcast
7:34 - What you should be working towards to help listeners and create a win-win situation
9:03 - How the “content is king” perspective lacks nuance
10:38 - What to do the next time someone recommends bingeability for your podcast
Mentioned In Why I Don’t Care If Your Podcast Is “Bingeworthy”
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
Rate and Review the podcast
If you’ve been thinking about joining Summer Camp — it’s officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
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