The More Profitable Podcast with Stacey Harris

Let’s kick off week two of our podcast housekeeping series. Last week we talked about your podcast introduction and today we're talking about your podcast outro. I want you to think about these two episodes together.

A lot of what we talked about last week is going to apply to this week, and a lot of what we're going to talk about this week, you'll actually be able to reverse and apply to that as well.

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You hear all the time about the things you should do to succeed in your business. Some marketing technique is always supposedly the only way to get traction. In fact, people say that about podcasting in the corners of the Internet where I lurk.

But if you’ve had a podcast for a while, you’ve had a moment where you questioned the worthiness of still doing it. And if you’ve yet to start a podcast, you may be wondering if you’re ready... or even if it’s something you should do. In this episode, I talk about why podcasting may or may not make sense for you.

4:28 - Is your podcast B2B or B2C? The specific way I see each type

9:36 - The filter you should use when consuming marketing information online

11:19 - How podcasting helps you in selling merch or services, book speaking gigs, or generate affiliate sales

16:44 - Why your focus should be on audience quality, not quantity

18:40 - The #1 reason why podcasting might not be the right move for you right now

21:51 - Situations that can make it tough for you to start a podcast

25:51 - Still don’t know if podcasting is right for you?

Mentioned In Why Business Owners Need a Podcast (and More Importantly, Why They Don't)

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“Nobody’s going to listen to my podcast! It’ll just get lost in the sea of shows out there!” I’m guessing that thought has probably run through your head a time or two. But is it actually true? Are you really competing against the millions of podcasts you see on, say, Spotify? In this episode, I do a little podcast myth-busting with metrics.

1:50 - The crazy truth about the vast majority of podcasts (as of July 2022)

4:07 - Why it’s totally worth having your own podcast

5:30 - The first thing you need to have a successful podcast

8:09 - An example of how the trajectory of support for your show can look like

9:39 - Something new podcast show hosts should be aware of (and where a cautionary tale comes in)

11:45 - What you need to continuously reconnect to the purpose of your show

Mentioned In How Many Podcasts Are There... REALLY?

Amplifi Media: “A surprisingly small number of podcasts are still in production.”

EP557: “How Sarah Cottrell Helps Lawyers Leave the Law with The Former Lawyer Podcast”

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You know how you can get into a TV show and watch episode after episode after episode (after episode...)? People do the same with podcasts. In fact, there are gurus who highly recommend making your show the same way: so addictive that it becomes bingeable to anyone who comes across it.

I don’t agree with them. As a matter of face, I don’t think it matters at all. But if being bingeworthy doesn’t matter, then what does? Find out on today’s show as a I talk about bingeworthiness and your podcast!

1:55 - Why I don’t love the idea of making your show bingeable (with one exception)

5:25 - The decision you have to make for your podcast

7:34 - What you should be working towards to help listeners and create a win-win situation

9:03 - How the “content is king” perspective lacks nuance

10:38 - What to do the next time someone recommends bingeability for your podcast

Mentioned In Why I Don’t Care If Your Podcast Is “Bingeworthy”

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What would growing your podcast mean for your sales? For your business as a whole?

You’d have a valuable asset that attracts more leads, more clients, and more sales. You’d have an avenue to help you achieve sustainable business success. But having support along the way increases your odds exponentially.

Friend and longtime client Tara Newman grew her podcast by 40% last year and was really the start of my agency. When I launched Uncommonly More, she was the first client whose show I helped turn into a lead-generating, client-converting team member. And today, she’s my special guest!

In this episode of The More Profitable Podcast, Tara and I talk about how she grew The Bold Money Revolution podcast and how that growth has impacted her business. You’ll learn what does and doesn’t matter when it comes to launching, what should guide your decision-making as you grow your podcast, how to be strategic with your content, and so much more!

1:31 - Why Tara turned to podcasting and how she launched her podcast

9:00 - When getting feedback matters and why getting on iTunes New and Noteworthy list doesn’t matter

13:18 - Why it’s okay for you to launch your show “dirty” and the only support I recommend at this stage

15:31 - Why the summer of 2018 was the right time for Tara to upgrade her support

19:22 - How Tara got more strategic with her podcast content

26:31 - Why repurposing your content is a gift that encourages your podcast’s growth

28:21 - Why responding to data is better than responding to your feelings

33:56 - How the support and growth of Tara’s podcast has impacted her business

38:32 - How to know if your podcast works in converting sales

40:04 - One of the benefits I love best about podcasting for business purposes

Mentioned In Growing a Podcast More Than 40% in a Year With Tara Newman

The Bold Money Revolution

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