Growing a Podcast More Than 40% in a Year With Tara Newman
03/08/23 • 45 min
1 Listener
What would growing your podcast mean for your sales? For your business as a whole?
You’d have a valuable asset that attracts more leads, more clients, and more sales. You’d have an avenue to help you achieve sustainable business success. But having support along the way increases your odds exponentially.
Friend and longtime client Tara Newman grew her podcast by 40% last year and was really the start of my agency. When I launched Uncommonly More, she was the first client whose show I helped turn into a lead-generating, client-converting team member. And today, she’s my special guest!
In this episode of The More Profitable Podcast, Tara and I talk about how she grew The Bold Money Revolution podcast and how that growth has impacted her business. You’ll learn what does and doesn’t matter when it comes to launching, what should guide your decision-making as you grow your podcast, how to be strategic with your content, and so much more!
1:31 - Why Tara turned to podcasting and how she launched her podcast
9:00 - When getting feedback matters and why getting on iTunes New and Noteworthy list doesn’t matter
13:18 - Why it’s okay for you to launch your show “dirty” and the only support I recommend at this stage
15:31 - Why the summer of 2018 was the right time for Tara to upgrade her support
19:22 - How Tara got more strategic with her podcast content
26:31 - Why repurposing your content is a gift that encourages your podcast’s growth
28:21 - Why responding to data is better than responding to your feelings
33:56 - How the support and growth of Tara’s podcast has impacted her business
38:32 - How to know if your podcast works in converting sales
40:04 - One of the benefits I love best about podcasting for business purposes
Mentioned In Growing a Podcast More Than 40% in a Year With Tara Newman
Follow Uncommonly More on TikTok
Follow Uncommonly More on Instagram
Follow Stacey Harris on LinkedIn
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
If you’ve been thinking about joining Summer Camp — it’s officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
What would growing your podcast mean for your sales? For your business as a whole?
You’d have a valuable asset that attracts more leads, more clients, and more sales. You’d have an avenue to help you achieve sustainable business success. But having support along the way increases your odds exponentially.
Friend and longtime client Tara Newman grew her podcast by 40% last year and was really the start of my agency. When I launched Uncommonly More, she was the first client whose show I helped turn into a lead-generating, client-converting team member. And today, she’s my special guest!
In this episode of The More Profitable Podcast, Tara and I talk about how she grew The Bold Money Revolution podcast and how that growth has impacted her business. You’ll learn what does and doesn’t matter when it comes to launching, what should guide your decision-making as you grow your podcast, how to be strategic with your content, and so much more!
1:31 - Why Tara turned to podcasting and how she launched her podcast
9:00 - When getting feedback matters and why getting on iTunes New and Noteworthy list doesn’t matter
13:18 - Why it’s okay for you to launch your show “dirty” and the only support I recommend at this stage
15:31 - Why the summer of 2018 was the right time for Tara to upgrade her support
19:22 - How Tara got more strategic with her podcast content
26:31 - Why repurposing your content is a gift that encourages your podcast’s growth
28:21 - Why responding to data is better than responding to your feelings
33:56 - How the support and growth of Tara’s podcast has impacted her business
38:32 - How to know if your podcast works in converting sales
40:04 - One of the benefits I love best about podcasting for business purposes
Mentioned In Growing a Podcast More Than 40% in a Year With Tara Newman
Follow Uncommonly More on TikTok
Follow Uncommonly More on Instagram
Follow Stacey Harris on LinkedIn
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
If you’ve been thinking about joining Summer Camp — it’s officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Previous Episode
Should You Be Adding Video to Your Podcast?
Should you really add video to your podcast marketing or to the podcast itself?
Video marketing is the hot trend in podcasting circles these days. And you may feel like you’re missing out on something if you don’t do it or fear that your podcast won’t be as successful as it could be without it. After all, things in the online world can change so fast that what worked last year may not work this year.
But what if you’re camera shy and hate the idea of doing video yourself? Or you just don’t have the time, money, or desire to go through that extra effort to produce your show? Good news: there are ways of adding video to your podcast and your marketing that can fit your personality, budget, and time.
If you like the idea of incorporating video into your show somehow but the thought of recording the whole thing puts you off, then you’ll want to listen to this episode of The More Profitable Podcast. In it, you’ll learn about the three different “tiers” of using video in your show and ways you can incorporate it into your marketing. I also talk about how I use video (even though it isn’t my favorite) and reveal how to decide if you even want to go through with using video at all.
3:52 - Why this is a really common question
6:37 - The filter you need to use if you’re considering adding video to your podcast
11:58 - The 1st tier of adding video to your podcast
14:55 - Another way you can use video on the small scale
19:03 - The 2nd tier of podcast video usage and why it’s a bigger lift than the 1st tier
23:22 - The 3rd and final tier of adding video to your podcast
26:58 - Ways of using video to better market your podcast
Mentioned In Should You Be Adding Video to Your Podcast?
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
Rate and Review the podcast
If you’ve been thinking about joining Summer Camp — it’s officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
Next Episode
Seasons vs. Weekly: Determining the Best Podcast Schedule for Your Show
“Should I run my podcast weekly or seasonally?”
That is one of the questions I most often get asked. And while there’s no right or wrong answer, generally speaking, there is a right answer for you.
So how do you discover which format is right for you? Over the years, I’ve seen many podcasting clients wrestle over this decision and discovered the nuances involved in choosing a preferred schedule.
In this episode of The More Profitable Podcast, you’ll learn how to move through this decision-making process. I’ll go over the pros and cons of each schedule, reveal how you can navigate the nuances for yourself, and even offer a third option you might want to try.
2:47 - The first thing you need to consider when deciding on a podcast schedule
6:56 - The one time I usually recommend seasons over weekly (and one con to doing it)
12:33 - How a seasonal format can work really well for your podcast
16:18 - Another reason why you might not want to release seasonally
18:33 - Why it’s imperative to prepare your listeners for a seasonal schedule
20:12 - What you can do in-between recording and releasing seasons
24:33 - Why having a weekly podcast schedule is the right move for me
28:34 - The downsides to doing a weekly podcast
31:46 - The upsides to having an episode available every week
33:52 - A hybrid schedule option you can choose for your show
36:04 - What is the best schedule for your podcast?
Mentioned In Seasons vs. Weekly: Determining the Best Podcast Schedule for Your Show
EP511: One Trick to Prevent Podfade and Burnout Before It’s Too Late
Find The More Profitable Podcast on YouTube
Follow Uncommonly More on TikTok
Follow Uncommonly More on Instagram
Follow Stacey Harris on LinkedIn
Learn more about Podcast Production Services
Learn more about Podcast Strategy Intensives
If you’ve been thinking about joining Summer Camp — it’s officially last call.
The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12.
If you want your podcast to support your biggest sales season, this is the time to make it happen.
Reserve your bunk for camp at uncommonlymore.com/summercamp.
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