3 Changes Small Business Owners Need to Make for Their Podcast Needs to Thrive
09/06/23 • 29 min
1 Listener
Let’s talk about when you get that sneaky feeling that your podcast isn't quite hitting the mark. Maybe you're struggling to connect with your audience or struggling to find your voice and message. Or maybe you're feeling overwhelmed with the production process.
Good news, that’s not just “what podcasting is.” It’s not a matter of getting through the hard, and “someday” it’ll be easier. To get to easier, you have to make some changes. The larger problem is that often, those changes get made at a content level and not a strategic level. That leaves you even more frustrated and even more disconnected from the results you want from your podcast.
In this episode of The More Profitable Podcast, I’m sharing the three changes small business owners need to make to start generating, educating, and converting right-fit clients with their show while making the whole process much easier.
1:05 - Why now is the time to ask these questions and make these changes
4:50 - Listening to this podcast will not get you results; the actions you take will
6:20 - The impact of understanding your podcast promise
13:00 - The dangers of listening to the wrong ideas and opinions about your podcast
19:30 - The impact of hiring the wrong support team for your podcast
Mentioned In 3 Changes Small Business Owners Need to Make for Their Podcast Needs to Thrive
The Profitable Podcaster Mastermind
Book Your Podcast Strategy Intensive
Let’s talk about when you get that sneaky feeling that your podcast isn't quite hitting the mark. Maybe you're struggling to connect with your audience or struggling to find your voice and message. Or maybe you're feeling overwhelmed with the production process.
Good news, that’s not just “what podcasting is.” It’s not a matter of getting through the hard, and “someday” it’ll be easier. To get to easier, you have to make some changes. The larger problem is that often, those changes get made at a content level and not a strategic level. That leaves you even more frustrated and even more disconnected from the results you want from your podcast.
In this episode of The More Profitable Podcast, I’m sharing the three changes small business owners need to make to start generating, educating, and converting right-fit clients with their show while making the whole process much easier.
1:05 - Why now is the time to ask these questions and make these changes
4:50 - Listening to this podcast will not get you results; the actions you take will
6:20 - The impact of understanding your podcast promise
13:00 - The dangers of listening to the wrong ideas and opinions about your podcast
19:30 - The impact of hiring the wrong support team for your podcast
Mentioned In 3 Changes Small Business Owners Need to Make for Their Podcast Needs to Thrive
The Profitable Podcaster Mastermind
Book Your Podcast Strategy Intensive
Previous Episode
Podcast Housekeeping: How to Craft the Perfect Podcast Episode
Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.
But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together.
In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.
2:15 - How often I map out episodes and the best place to find content for your podcast
5:33 - My second favorite place to get podcast episode content ideas
8:19 - Several ways you can record episodes
12:09 - Something to be mindful of that can kill your momentum
Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode
Join The Podcast Newsroom
EP 567: “What Working With Uncommonly More Looks Like”
Reserve Your Seat for Podcasting for Profitability
Book Your Podcast Strategy Intensive
Next Episode
How Business Owners Can Try On Podcasting without Burning Out
In today's episode, we're diving into the world of podcasting experiments and how business owners can try their hand at podcasting without burning out.
We at Uncommonly More look at launching a podcast a little differently than most. We know how overwhelming it can be, especially when we give the weight of hundreds of episodes and an open-ended commitment to every choice we make.
That’s why instead of launching podcasts, we support clients in starting their own podcast experiments. It's a great way to determine if you have the capacity for it and if it aligns with your goals.
In this episode of The More Profitable Podcast, I'll cover why a podcast experiment is a perfect fit for trying on podcasting. How it helps you build assets so regardless of what the future of your podcasting journey looks like, those assets can be used to help you generate, educate, and convert right-fit clients.
05:03 - Launching a podcast experiment instead of a new podcast
07:00 - The first 20 are the only episodes of your show that are for you
14:15 - You must shift perspective on right/wrong ways to podcast
18:58 The podcast experiment helps you get comfortable and decisive about what to share so that you’re consistently building assets
26:13 - How you move from podcast experiment to full-fledged podcast
29:45 - A podcast experiment teaches sustainability, can be repurposed, and creates a solid foundation.
Mentioned In How Business Owners Can Try On Podcasting without Burning Out
The Profitable Podcaster Mastermind
Book Your Podcast Strategy Intensive
If you like this episode you’ll love
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Personal Trainer Podcast | Online Trainers Podcast | Fitness Marketing & Business Talk
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
Entrepreneurs on Fire
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-more-profitable-podcast-with-stacey-harris-199368/3-changes-small-business-owners-need-to-make-for-their-podcast-needs-t-33223866"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 3 changes small business owners need to make for their podcast needs to thrive on goodpods" style="width: 225px" /> </a>
Copy