The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Andréa Jones

1 Creator

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

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Top 10 The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) Episodes

Goodpods has curated a list of the 10 best The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) episode by adding your comments to the episode page.

The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

12/13/22 • 54 min

On this episode of The Savvy Social Podcast, I’m sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor.

In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into your greater business-building strategy.

In this episode of the podcast, we talk about:

My relationship-focused social media strategy
How I avoid being a wallflower at live events
Marketing vs. Building An Audience
Why branding is all about the feels
How small biz owners can use social media without being an expert
What I would do if Savvy Social School were my only business

...And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Tara McMullin, host of What Works Podcast

Listen to the original episode here: https://www.whatworkspodcast.com/ep-335-finding-the-right-strategy-to-market-your-business-with-savvy-social-podcast-host-andrea-jones/

Website: https://www.whatworkspodcast.com/

Follow Tara on social media:Twitter: http://twitter.com/taragentile Instagram: http://instagram.com/tara_mcmullin LinkedIn: http://linkedin.com/in/taragentile

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/231

2 Listeners

Showing Up Authentically on Social Media with Eleanor Beaton

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

12/28/21 • 32 min

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome.

Then this episode is for YOU.

Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice.

In this episode of the podcast, we talk about:

How Eleanor overcame her imposter syndrome (& you can too!)
Eleanor's brand architecture for building authority and followers via social media
3 questions she asks herself when developing marketing messages
#1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology)
Is more always better when you're growing a business? Hear Eleanor's contrarian take
Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner?
Her 90/10 goal ratio for posting content and engaging with people who comment on it
Eleanor's 4 metrics that matter to prove marketing success
The highest value tasks you can be doing in your business (like 10k value tasks)

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030.

Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more.

Websites: https://eleanorbeaton.com/, https://safi-media.com/

LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Instagram: https://www.instagram.com/eleanorbeaton

Facebook: https://www.facebook.com/eleanor.beaton.10

Twitter: https://twitter.com/eleanorbeaton

Instagram: https://www.instagram.com/safi.media/

Facebook: https://www.facebook.com/safimedia/

LinkedIn: https://ca.linkedin.com/company/safimedia

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

1 Listener

Why “Traditional Marketing Is Dead” with Allie LeFevere

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

02/01/22 • 27 min

Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right?

Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients on social media.

In this episode of the podcast, we talk about:

Why Allie believes traditional marketing is dead
The origin story behind the name of her humor-driven agency, "Obedient"
Your first step toward building a memorable brand (without traditional marketing)
Her agency's methodical, systemized approach to making brands funny
What her "Can They Brand That?" social media strategy is & why it's so effective at attracting clients
Fans vs. clients: how do you know which you're attracting on social media?
The flashing red sign that it's time to pivot your social media strategy
Ice cream, body care, golf apparel, and even funeral services—Obedient's strategy for making ANY brand funny
"The most delightful" (and hilarious) onboarding experience you'll ever hear about

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn’t a matter of taste, it’s a matter of survival.

With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it.

Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives).

They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they’ll make an exception.

In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts.

To conclude this li’l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.

Website: https://www.obedientagency.com/ Instagram:

https://instagram.com/obedientagency

Twitter: https://twitter.com/obedientagency

Facebook: https://www.facebook.com/obedientagency

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187

1 Listener

LinkedIn Branding & Engagement Strategies with Renée Lindo

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

01/24/23 • 31 min

Professional stylist and LinkedIn Branding Expert all wrapped into one.

I want y’all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn’t find her through a recommendation. I found her on social media.

I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her fave LinkedIn, to fast-track know-like-trust with her audience and help professional women attract career-building opportunities.

In this episode of the podcast, we talk about:

Turning her focus from Instagram to LinkedIn
The mindset of professional women on LinkedIn
Gaining a deeper understanding of your target audience
Why she’s all in on video on LinkedIn
The power of consistency with your audience
Renée’s LinkedIn Content Strategy

...And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

About the Guest

Renée Lindo is a Personal stylist based in Toronto, Canada serving clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves.

After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world led her to bet on herself, and pursue her passion of fashion and style.

Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let’s Get Dressed Now is a personal styling solution, meeting women wherever they are on their style journey.

Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it’s a game-changer.

Renée is passionate about helping women show up as their most authentic selves and believes when your outward appearance is aligned with who you are on the inside, that is when you are the most powerful. You become magnetic and able to share your magic with the world.

She is a wife and mother and tries really hard to be organized, exercise, spend time with family and travel as much as her busy life allows.

Website: https://letsgetdressednow.com/ LinkedIn: https://www.linkedin.com/in/reneelindo/ Instagram: https://www.instagram.com/letsgetdressednow TikTok: https://www.tiktok.com/@letsgetdressednow

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/237

1 Listener

4 Social Media Marketing Trends to Watch in 2022

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

11/23/21 • 21 min

There’s no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society’s mirror.

How can you stay relevant?

Use these 6 tactics to harness the shifting tides of social media in 2022.

In this episode of the podcast, I talk about:

4 trends for social media marketers and business owners to watch in 2022.
The simple tactic TikTokers are using to blow up right now (& you can too).
Short vs. long content: what's winning in 2022?
The TikTok tactic that makes selling cold audiences on your content waaay easier.
Why breaking this social media marketing taboo is your ticket to TikTok success.
The 2022 prediction that'll save you time on content creation.
#1 shift that’ll make it easier for your business to get in front of new audiences next year.

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177

1 Listener

How to Change Your Relationship with Social Media (Unmute Yourself Series - Part 1)

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

12/07/21 • 17 min

“How am I ever going to master every social platform? I’ve got a business to run!”

Is this you?

Take a deep breath. Because you’re not alone.

Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE!

In this episode of the podcast, I talk about:

My proven method for approaching social media WITHOUT all the decision making, overwhelm, and emotional drain.
How to use social media to build partnerships that benefit your business.
Your first step to clarity & calm with social media (especially if you're doing ALL of the things).
How to embrace social media for your business (even if you're introverted).
The surefire way to get yourself to show up on social media—CONSISTENTLY.
Why comparing yourself to others on social media (or anywhere) is so, so detrimental.
An important tip about building your social media "muscle," so you don't burn out & quit.

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/179

1 Listener

How to Network on Twitter with Jeremy Enns

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

09/20/22 • 49 min

Isn’t Social Media all about finding followers?

If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can’t help but agree.

Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media.

Listen in as he delivers a Masterclass in Twitter Networking–that’s right, there’s a lot of punch and positivity left in those 280 characters.

In this episode of the podcast, we talk about:

Jeremy’s Magnificent Sales Failure & Redemption
Why Twitter is his go-to social platform
Why he gave up on Instagram
How he built his circle of influence on Twitter
His Newsletter Strategy for knowing who to follow
Why Twitter is a Learner’s Haven
Finding your Funnel Focus
The creative benefits of constraints
Why rules are good for the brain
How to avoid sacrificing your creative soul on social media
#1 thing to do if you want to get the most out of Twitter

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.

He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Website: https://podcastmarketingacademy.com

Twitter: https://twitter.com/iamjeremyenns

LinkedIn: https://www.linkedin.com/in/jeremy-enns/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220

1 Listener

Make Instagram Reels Work For Your Business with Lily Womble

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

08/09/22 • 38 min

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram)

Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality.

Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels experience into a productive and motivating relationship that can help increase your following and increase your ability to serve your target audience.

Listen in on this great conversation as Lily shares her journey from babysitter, to New York Theater Performer, to Top National Matchmaker, to a now successful dating coach featured in the likes of InStyle, ABC News, and Oprah Daily. Lily breaks it down as she helps you develop a healthier relationship with Instagram Reels, your potential partners, and yourself.

In this episode of the podcast, we talk about:

How a side gig she didn’t know existed changed her life
The 6 Microcosms of Dating
How long it took for Lily to show up as her authentic self on Social Media
How a business coach shifted her mindset as an entrepreneur
The Brazen Breakthrough Transformation program
The Value of belonging to a community
Her reluctance to use Instagram Reels until I told her THIS
How made-up stories in our minds can be the greatest hindrance to our progress
How a Reel that received 27,000 views in 3 days only took 5-minutes to make and post
Where Lily gets inspiration for her Reels
Permission to not be perfect on Reels
Lily’s batching process for recording Reels
The emotional labor of social media
Why she doesn’t use the word “BUT” in her social media copy, and what she replaced it with

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lily was a top matchmaker at the largest firm in the U.S. After matching hundreds, she realized that with coaching, women could become their OWN expert matchmaker to find better dates for themselves than anyone else ever could. Now as the founder of Date Brazen, she’s helped hundreds of women around the world build badass dating lives that lead to extraordinary relationships through unconventional coaching and transformative community.

Website: https://www.datebrazen.com/

Instagram: https://www.instagram.com/datebrazen/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/214

1 Listener

Outsourcing Your Social Media: The Preparation Phase

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

10/18/22 • 30 min

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it’s important to get your house in order before you invite someone new to be the caretaker of your social media property.

Handing over your social media management is not an expense, it’s an investment. And to get the most out of your future investment in the growth of your business, you need to have certain pillars in place that will give your new team or teammate everything they need to do their part in helping your business reach its goals.

Without a plan in place before you add to your team, not only are you creating more work for yourself (and I mean, isn’t that why you are considering bringing in some H-E-L-P anyways?), but you may also be slowing down your growth on social media without even knowing it.

In this episode of the podcast, I talk about:

How to know when you’re ready to hire social media support
What to do before you hire social media support
The challenges that come with outsourcing your social media
Why using social media is like eating junk food
Diagnosing social media’s role in your business
The Kardashian Effect
Creating your Digital Brain
The one question every business needs to answer about social media
The All Powerful Funnel

...And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/223

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

1 Listener

What It Takes to Become an Agency Owner with Nicole Hamzeloo

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

11/30/21 • 25 min

What do you think it takes to grow from freelancer to agency?

50k?

Megawatt charisma?

Social media subject matter expertise?

None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC).

In this episode of the podcast, we talk about:

How Nicole started (& grew) a social media agency after being laid off because of COVID.
Why the first step to becoming an agency owner starts with this shift.
Freelancer vs. agency: what's the difference when it comes to performance?
A peek behind the curtain of her full service agency (ALL the services she offers).
The 2 types of social content that are super hot right now.
How to get client buy-in for video content.
Nicole's #1 tip for getting waaay more exposure (without having to pay for it).
3 social media metrics Nicole tracks for her clients to see what's working (& what's not).

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media

Website: thrivecollectiveco.com

Instagram: https://www.instagram.com/thrivecollectiveco/

LinkedIn: https://www.linkedin.com/in/nicolehamzeloo/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/178

1 Listener

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FAQ

How many episodes does The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) have?

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) currently has 354 episodes available.

What topics does The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) cover?

The podcast is about Instagram, Marketing, Management, Youtube, Facebook, Podcasts, Digitalmarketing, Socialmedia, Business and Linkedin.

What is the most popular episode on The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)?

The episode title 'The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]' is the most popular.

What is the average episode length on The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)?

The average episode length on The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) is 27 minutes.

How often are episodes of The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) released?

Episodes of The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) are typically released every 7 days.

When was the first episode of The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)?

The first episode of The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) was released on May 28, 2018.

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Comments

Becky Mollenkamp

@beckymollenkamp

Jun 24

Andrea knows her stuff when it comes to marketing and business, and her show is so professional and polished that it's always a delight to listen to.