The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

On this episode of The Savvy Social Podcast, I’m sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor.

In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into your greater business-building strategy.

In this episode of the podcast, we talk about:

• My relationship-focused social media strategy
• How I avoid being a wallflower at live events
• Marketing vs. Building An Audience
• Why branding is all about the feels
• How small biz owners can use social media without being an expert
• What I would do if Savvy Social School were my only business

...And More!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Tara McMullin, host of What Works Podcast

Listen to the original episode here: https://www.whatworkspodcast.com/ep-335-finding-the-right-strategy-to-market-your-business-with-savvy-social-podcast-host-andrea-jones/

Website: https://www.whatworkspodcast.com/

Follow Tara on social media:Twitter: http://twitter.com/taragentile Instagram: http://instagram.com/tara_mcmullin LinkedIn: http://linkedin.com/in/taragentile

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/231

When was the last time you closed a client in the DMs?

For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She’s delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations.

Listen in as this advocate for women’s wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past.

In this episode of the podcast, we talk about:

• How One Statement can dramatically change a life
• The 12 Fun Facts that helped Merel find her people
• Conversion Lubrication
• Answering client conversations in your content creation
• Creating micro and macro conversions
• The beauty of Promotional Flow and how to get there
• The benefits of providing a private online community
• Merel’s creative upbringing
• Getting Goosebumps while consuming content
• The content that inspires my copywriting
• Building relationships & Closing sales in the DMs

...and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Merel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire.

Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue.

Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots.

Website: www.merelkriegsman.com

Facebook group: https://www.merelkriegsman.com/community

Facebook: https://www.facebook.com/merelelishevah.kriegsman/

Instagram: https://www.instagram.com/merelkriegsman/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217

There’s no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society’s mirror.

How can you stay relevant?

Use these 6 tactics to harness the shifting tides of social media in 2022.

In this episode of the podcast, I talk about:

• 4 trends for social media marketers and business owners to watch in 2022.
• The simple tactic TikTokers are using to blow up right now (& you can too).
• Short vs. long content: what's winning in 2022?
• The TikTok tactic that makes selling cold audiences on your content waaay easier.
• Why breaking this social media marketing taboo is your ticket to TikTok success.
• The 2022 prediction that'll save you time on content creation.
• #1 shift that’ll make it easier for your business to get in front of new audiences next year.

...and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177

Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right?

Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients on social media.

In this episode of the podcast, we talk about:

• Why Allie believes traditional marketing is dead
• The origin story behind the name of her humor-driven agency, "Obedient"
• Your first step toward building a memorable brand (without traditional marketing)
• Her agency's methodical, systemized approach to making brands funny
• What her "Can They Brand That?" social media strategy is & why it's so effective at attracting clients
• Fans vs. clients: how do you know which you're attracting on social media?
• The flashing red sign that it's time to pivot your social media strategy
• Ice cream, body care, golf apparel, and even funeral services—Obedient's strategy for making ANY brand funny
• "The most delightful" (and hilarious) onboarding experience you'll ever hear about

...and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn’t a matter of taste, it’s a matter of survival.

With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it.

Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives).

They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they’ll make an exception.

In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts.

To conclude this li’l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.

Website: https://www.obedientagency.com/ Instagram:

https://instagram.com/obedientagency

Twitter: https://twitter.com/obedientagency

Facebook: https://www.facebook.com/obedientagency

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do?

I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave).

If you are anything like me, you have probably wondered if you will have a thriving business to come back to?

Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace.

In today’s episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy.

Led by listener submitted questions, I’m helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process.

Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause.

In this episode of the podcast, I talk about:

• The importance of planning for the unexpected
• Staying relevant even when you can’t see the future of social media
• Not focusing on social media tactics (and what you should really be focused on)
• Why owners need to lean on their teams for support when they need it most
• My Big (unexpected) Gap and how I adjusted
• Courage to cut big a campaign for the good of the organization
• The benefits of a deep online content catalog for repurposing
• Taking a pause and how not to beat yourself up about it
• Why Business Owners need to look ahead
• My 4th Trimester Experience
• Why mom’s need to create their own personal rulebook

...and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213