Showing Up Authentically on Social Media with Eleanor Beaton

12/28/21 • 32 min

1 Listener

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome.

Then this episode is for YOU.

Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice.

In this episode of the podcast, we talk about:

How Eleanor overcame her imposter syndrome (& you can too!)
Eleanor's brand architecture for building authority and followers via social media
3 questions she asks herself when developing marketing messages
#1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology)
Is more always better when you're growing a business? Hear Eleanor's contrarian take
Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner?
Her 90/10 goal ratio for posting content and engaging with people who comment on it
Eleanor's 4 metrics that matter to prove marketing success
The highest value tasks you can be doing in your business (like 10k value tasks)

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030.

Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more.

Websites: https://eleanorbeaton.com/, https://safi-media.com/

LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Instagram: https://www.instagram.com/eleanorbeaton

Facebook: https://www.facebook.com/eleanor.beaton.10

Twitter: https://twitter.com/eleanorbeaton

Instagram: https://www.instagram.com/safi.media/

Facebook: https://www.facebook.com/safimedia/

LinkedIn: https://ca.linkedin.com/company/safimedia

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome.

Then this episode is for YOU.

Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice.

In this episode of the podcast, we talk about:

How Eleanor overcame her imposter syndrome (& you can too!)
Eleanor's brand architecture for building authority and followers via social media
3 questions she asks herself when developing marketing messages
#1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology)
Is more always better when you're growing a business? Hear Eleanor's contrarian take
Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner?
Her 90/10 goal ratio for posting content and engaging with people who comment on it
Eleanor's 4 metrics that matter to prove marketing success
The highest value tasks you can be doing in your business (like 10k value tasks)

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Websites: https://eleanorbeaton.com/, https://safi-media.com/

LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Instagram: https://www.instagram.com/eleanorbeaton

Facebook: https://www.facebook.com/eleanor.beaton.10

Twitter: https://twitter.com/eleanorbeaton

Instagram: https://www.instagram.com/safi.media/

Facebook: https://www.facebook.com/safimedia/

LinkedIn: https://ca.linkedin.com/company/safimedia

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

Previous Episode

3 Practices for Sustainable Social Media Growth (Unmute Yourself Series - Part 3)

You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP.

If this is you... you need to listen to today’s episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media.

In this episode of the podcast, I talk about:

Why you don't need new content (you need THIS instead)
How to figure out the role social media plays in your business
3 boundaries you must set in order to grow your business on social media
The secret to slashing your content creation time down to just 1 hour a week
My proven method for building an online community in just 10 to 20 minutes a day
4 ways to connect with your community (& find new members)
The metrics that REALLY matter to your business growth

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/181

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How to Shift from Solo Show to Agency Owner in 2022: Boss Up Event | BONUS EPISODE

Ready to discover how to scale into a 6- or 7-figure biz on your lunch break? So you can unchain yourself from ALL the devices & TAKE BACK YOUR LIFE — all while growing from solo show to digital marketing agency owner (just like I did). Then LISTEN UP. Because I’m sharing all the deets on this FREE 🔥 Boss Up 🔥event here. In this bonus episode of the podcast, I talk about:

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Join the Thrive Mentorship Program to level up your digital marketing business and start showing up as a Boss! https://onlinedrea.com/mentorship