The Whole Marketer Ep17 - Omnichannel with guest Jackie Skully
Explicit content warning
12/14/21 • 28 min
Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan, Abby is joined by Jackie Scully of Think Publishing – a content creation agency. Jackie gives examples of who is doing Omnichannel well and why, and how to create great content in today’s landscape. Plus Jackie talks us through her 5Ps model to build an ominchannel campaign. First published 7th September 2020.
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
Host: linkedin.com/in/abigailcdixon/
Guest:linkedin.com/in/jackie-scully-30a7449/
Resources/brands mentioned in this podcast:
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan, Abby is joined by Jackie Scully of Think Publishing – a content creation agency. Jackie gives examples of who is doing Omnichannel well and why, and how to create great content in today’s landscape. Plus Jackie talks us through her 5Ps model to build an ominchannel campaign. First published 7th September 2020.
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
Host: linkedin.com/in/abigailcdixon/
Guest:linkedin.com/in/jackie-scully-30a7449/
Resources/brands mentioned in this podcast:
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
Previous Episode
The Whole Marketer Ep16 - Global Leadership with guest Shweta Harit
Episode #16. Global Leadership is the marketing skill discussed in this episode. Joining Abby with some valuable advice for marketers who are responsible for global growth is Shweta Harit, Global Brand Vice President of Evian. Shweta’s extraordinary career spans over two decades working for multinationals including Unilever, Kellogg’s and Danone. In this episode she shares the importance of listening to your local markets and local culture vs global structure. Plus her advice for marketers to act like a founder, bring your whole self to work and drilling down to find out why some campaigns work in markets and not others. First published 1st September 2020.
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
Host: linkedin.com/in/abigailcdixon/
Guest: linkedin.com/in/shweta-harit-1678394/
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
Next Episode
The Whole Marketer Ep18 - Brand purpose with guest Kim Gelling (Ella's Kitchen)
Ep#18. This episode explores the technical skill and value of brand purpose; what it is and how it manifests in an organisation. In conversation with Kim Gelling of Ella’s Kitchen, Abby explores why brands who are focused on a ‘greater good’ find greater connection with their employees and consumers alike and how brands can embed purpose-led strategies that deliver. With plenty of tangible examples, this episode gives a real insight into how a hugely successful purpose-driven business is delivering value inside and out. First publication 14th September 2020.
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
Host: linkedin.com/in/abigailcdixon/
Guest: linkedin.com/in/kim-gelling-1667137/
Resources/brands mentioned in this podcast:
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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