The Marketing Society podcast

The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us. Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events. Become a member https://marketingsociety.com/join

1 Listener

All episodes

Best episodes

Seasons

Top 10 The Marketing Society podcast Episodes

Goodpods has curated a list of the 10 best The Marketing Society podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Marketing Society podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Marketing Society podcast episode by adding your comments to the episode page.

Why BCorp is a race to the top | With James Perry, Co-chairman Cook, Co-Founder BLab

The Marketing Society podcast

02/25/21 • 30 min

Join us as we talk to James Perry from Cook about the B Corp movement. And, unlike the race to the bottom, which is synonymous with sustainability, why B Corp is a race to the top. James explains how he became involved and why he helped launch it in the UK. We also take a look at where marketing and sustainability overlap and discuss why the role of business needs to change. (And we even uncover that James started out his career as a marketer). B Corporations are a global movement of business leaders and entrepreneurs who are reinventing business so that it reflects our interdependence by serving people and planet as well as profit. This is a distinct vision for capitalism to shareholder primacy, which is rooted in the ideology of individualism. There are currently more than 3,400 B Corporations in 150 industries in over 70 countries.

1 Listener

Marketing Starter For Ten: Allyson Stewart-Allen on the dilemma CMOs face marketing internationally

The Marketing Society podcast

09/21/21 • 11 min

For the latest instalment in our 'starter for ten' series we speak to the co-author of Working With Americans, Allyson Stewart-Allen, who shares her wisdom on the global vs local dilemma CMOs face when marketing internationally, plus aspects of culture that need to be addressed in any localisation.

Allyson is speaking at:

World Retail Congress 2022 - 5-7 April in Rome

Global Female Leaders Summit 2022 – 8-10 May in Berlin

Allyson's social links:

Twitter

Investment democratisation and the power of crowdfunding

The Marketing Society podcast

12/07/21 • 19 min

Freetrade CMO and Co-founder Viktor Nebehaj shares his Shiny New Object, crowdfunding as fundraising agent and motor of marketing.

Viktor believes in the democratisation of investment and in using crowdfunding as a way of creating deeper connections between brands and their consumers. By literally buying into brands, consumers become brand evangelists.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Esports Economics #1

The Marketing Society podcast

09/14/21 • 46 min

This is the first in a new Unofficial Partner series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of sports measurement and analytics.

Today’s guests are Matthew Archambault, head of partnerships for North America at Riot Games, publishers of the phenomenally successful League of Legends franchise. Matt manages strategic partnerships, national sponsorships, media rights, and merchandising for the League Championship Series (LCS).

Joining Matthew is Matt Boyd, Vice President of Nielsen Esports and Games. Based in North America, Matt leads client relationships with teams, publishers/leagues, and brands, providing the data analysis to help them maximize the value of commercial partnerships.

So this is a conversation unpicking how the business of esports works through the lens of the industry's multiple stakeholders, from the game publishers to the media platforms and commercial partners through to the teams, leagues, players and fans.

Think Equal - Leanne Foy meets Laura Naylor

The Marketing Society podcast

06/27/24 • 34 min

This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker.

What is it about public speaking that so many of us find so intimidating? Why do women feel less confident than their male counterparts when it comes to public speaking? If conference speaking, panel moderating or stage presenting fills you with butterflies, this episode is for you.

Laura shares how a shift in mindset could be the key to feeling powerful and positive on stage. Her tried and tested techniques have helped friends and peers embrace speaking opportunities.

In this episode, we explore how perfectionism and fear may be the reason why many women decline speaker opportunities, and why it’s these women we so desperately want on stage. With many corporate event stages lacking diversity, this is a call to female leaders to take to the stage and a call for businesses to support their female talent in this area.

Highlights include:

How to develop a confident mindset when presenting
The traits of confident public speakers
Why self belief, authenticity and preparation are your public speaking superpowers

Laura’s passion and energy are contagious.

It's a wonderful listen, we hope you enjoy it!

A note from THINK EQUAL

We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee, or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at [email protected]

Talent vs. Hard Work

The Marketing Society podcast

11/17/21 • 36 min

Dan and Akin take on the age-old debate of talent vs. hard work, but from the perspective of how each is perceived, and therefore appreciated. When armed with insights uncovered by science, can individuals better sell their skills to the world?

Research Paper: 'Naturals and Strivers: Preferences and Beliefs about Sources of Achievement' by Chia-Jung Tsay and Mahzarin Banji

Michael Jager on designing brands people actually love

The Marketing Society podcast

10/05/21 • 48 min

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with substance really matter?

Today I chat with Michael Jager, Chief Creative Officer of Solidarity of Unbridled Labour, a studio that conceptualizes and realizes ideas that help guide and create culture and positive change within it.

It’s his vision that has shaped some of the biggest brands of our time like Nike, Lululemon, Burton Snowboards, Seventh Generation, MTV, Virgin, Patagonia and Masterclass.

We talk about why he hates the word brand.

We talk about empathy. And learning.

We talk about the power of asking questions. And where you can find insights and inspiration.

And he tells us how The Clash changed his life.

Whenever I meet with Michael, I come out of the conversation with quotes and a list of suggestions of shows to watch, books to read or artists to look into. So, I of course finish the chat with inspirational references to share with all of you.

To say you will feel inspired after this episode is an understatement.

You may even want to have a pen and paper nearby to write things down.

Enjoy this one. Here is Michael.

Please don’t forget to let us know what you think of this episode, leave a review, rating and subscribe.

And if you're keen to understand more about TIE and what we're up to these days, just shoot me an email [email protected]. I'd love to hear from you.

The Whole Marketer Ep2 - Building Brand Connections with guest Meredith O’Shaughnessy

The Marketing Society podcast

11/23/21 • 26 min

Episode #2. This episode’s topic and skill is the Holy Grail for most marketers - building brand connections and meaningful experiences with your consumer. Talking to Abby is the creative wizard and founder of Meredith Collective, Meredith O’Shaughnessy. Meredith shares the importance of brand experiences (with some great examples) and why experiences will still matter for marketers in a post Covid-19 world. Plus, using your gut instinct and "inner crazy" to harness your curiosity. First published 3/6/2020.

Sponsored by Labyrinth Marketing: www.labyrinthmarketing.co.uk @labyrinthmarketing

Host: Abigail Dixon https://www.linkedin.com/in/abigailcdixon/ @wholemarketer

Guest: Meredith O'Shaughnessy https://www.linkedin.com/in/meredithoshaughnessy/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

The Whole Marketer Ep17 - Omnichannel with guest Jackie Skully

The Marketing Society podcast

12/14/21 • 28 min

Episode #17. This episode explores the technical skill of Omnichannel Marketing. To discuss what it is and the benefits of this approach for your marketing plan, Abby is joined by Jackie Scully of Think Publishing – a content creation agency. Jackie gives examples of who is doing Omnichannel well and why, and how to create great content in today’s landscape. Plus Jackie talks us through her 5Ps model to build an ominchannel campaign. First published 7th September 2020.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Host: linkedin.com/in/abigailcdixon/

Guest:linkedin.com/in/jackie-scully-30a7449/

Resources/brands mentioned in this podcast:

Think Publishing

Point of Light award

Leading Light

https://www.sweatybetty.com

https://www.netflix.com/gb/

Anxiety vs. Excitement: Don't Stop Believin'

The Marketing Society podcast

08/03/21 • 35 min

Anxiety vs. Excitement. The brain has a lot more ability and potential than we give it credit for when we're stressed. Dan and Akin unravel research that finds you can improve performance by reappraising anxiety as excitement.

Research Paper: 'Get Excited: Reappraising Pre-Performance Anxiety as Excitement' by Alison Wood Brooks

https://squeezingtheorange.podbean.com/

Show more best episodes

FAQ

How many episodes does The Marketing Society podcast have?

The Marketing Society podcast currently has 783 episodes available.

What topics does The Marketing Society podcast cover?

The podcast is about Marketing, Podcasts, Business and Careers.

What is the most popular episode on The Marketing Society podcast?

The episode title 'Why BCorp is a race to the top | With James Perry, Co-chairman Cook, Co-Founder BLab' is the most popular.

What is the average episode length on The Marketing Society podcast?

The average episode length on The Marketing Society podcast is 35 minutes.

How often are episodes of The Marketing Society podcast released?

Episodes of The Marketing Society podcast are typically released every 1 day, 6 hours.

When was the first episode of The Marketing Society podcast?

The first episode of The Marketing Society podcast was released on Jul 12, 2018.

Show more FAQ

The Marketing Society podcast