Small Business Big Data Intervention

09/17/14 • 25 min

With every website click and every tweet, share, like and call center inquiry, your company's data volume grows and grows. Big Data may be the newest marketing phenomenon but it can also be an overwhelming bit of TMI for small businesses to review, monitor and analyze all of these figures, numbers and stats. This episode of The Marketing Mojo Show will guide small businesses through these three maneuvers: Where to find the dataWhat data is important for your businessHow to use data to target your customers and develop new clients To help guide listeners is special guest Nancy L. Hohns, LGK Marketing's in-house strategist, a marketing communications leader and idea architect with more than 25 years national experience in marketing, brand strategy, advertising, public relations and special events and author of In the Thick of It, Big Data vs. Gut Instinct. Get the conversation started and use the hash tag #mymarketingmojo to comment on the question: How do you capture data for your business and what do you do with it?

Previous Episode

Webmaster by Default: Maintenance Musts For Your Small Biz Site

This episode of The Marketing Mojo Show covers maintenance musts to protect and enhance your website, the online hub of every small business. More often than not, the owner of a small business is the chief cook, bottle washer, marketing czar and webmaster. Launching a website is only part of the equation, for it requires regular TLC. This is where Darnell Smith comes in. He is the Founder of Business in the Black, a web development company that builds custom websites for businesses to manage themselves and he will bring his years of experiences and insight from working with small businesses to guide listeners through: Must-do list items (such as updates, backups) and how often to do themFrequent missteps and how to avoid themMost-feared tasks and how to make them routineCommon website terms and what they mean For small business owners who list webmaster as one of their many responsibilities or others who might be anxious after discovering "other duties as needed" includes updating the company website, this show is not to be missed. Get the conversation started and use the hash tag #mymarketingmojo to comment on the question: Does your business have a dedicated webmaster, an outsourced webmaster or do you handle it along with other responsibilities?

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A Small Business Reputation Management Briefing

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