Small Business Big Data Intervention

With every website click and every tweet, share, like and call center inquiry, your company's data volume grows and grows. Big Data may be the newest marketing phenomenon but it can also be an overwhelming bit of TMI for small businesses to review, monitor and analyze all of these figures, numbers and stats. This episode of The Marketing Mojo Show will guide small businesses through these three maneuvers: Where to find the dataWhat data is important for your businessHow to use data to target your customers and develop new clients To help guide listeners is special guest Nancy L. Hohns, LGK Marketing's in-house strategist, a marketing communications leader and idea architect with more than 25 years national experience in marketing, brand strategy, advertising, public relations and special events and author of In the Thick of It, Big Data vs. Gut Instinct. Get the conversation started and use the hash tag #mymarketingmojo to comment on the question: How do you capture data for your business and what do you do with it?