The Marketing Mojo Show

Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. On this episode get a hashtag marketing initiation from Kristen Curtiss, a social media specialist with Constant Contact, a company that focuses on small business marketing. Since the pound sign morphed into a hashtag in 2007, life has not been the same for social media. Started on Twitter, hashtags are now used and hyperlinked on most social media platforms and have become a valuable marketing tool, if used thoughtfully. Get the how to's and the how not to's for a hashtag marketing campaign and stir the conversation with a response to our question of the month: Does your business use hashtags in your tweets or posts and if so, how and when? Tag responses on Twitter with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing Communications Collective, a women-owned small business.

Mobile shopping on Amazon.com surged to about 60% during the holiday season and with the use of mobile devices by consumers searching the internet, handling business as well as making purchases on the rise each year, it has become a necessity for small businesses to have a mobile marketing strategy. On this episode of The Marketing Mojo Show, get a mobile marketing makeover with Brenda Stoltz, CEO of Ariad Partners and an expert contributor to AllBusiness.com. Get the conversation started and use the hash tag #mymarketingmojo to answer the question: Is your website responsive for mobile customers?

Daymon John of Shark Tank fame says "Mentors by far are the most important aspect of businesses." And whether it's an experienced professional, a wise friend or an insider to show you the tricks of the trade, a mentor can be they key to taking your small business to the next level. On this episode of The Marketing Mojo Show, find out what it really means to have a mentor and learn how to cultivate meaningful relationships. Join the discussion with Terry Toomey, a Certified SCORE Mentor with a specialty in marketing mentorships. With 25+ years of experience in marketing and communications, including running a Washington, DC public relations firm, she was named 2004 Journalist of the Year by the SBA (DC) for her small business radio program. With a unique insight, she will guide listeners through the advantages of fostering a mentor relationship and provide resources to get started. Get the conversation started with the hashtag #mymarketingmojo and answer the question of the month: Do you have a mentor - why or why not?

Your online digital footprint provides the backbone for your reputation. Review and complaint websites, blog comments, social media posts, pictures, mentions and more all combine to give an impression of you and your company, good or bad. In this episode of The Marketing Mojo Show, learn how to find out what others are saying about you and discover how to take control of your brand and your name. The reputation management briefing will be conducted by former White House Associate Director of Media Relations, John Undeland. Currently President of Undeland Associates, this strategic communications expert has represented public sector clients and high profile projects in this area and will offer practical advice for small business owners. Get the conversation started and use the hash tag #mymarketingmojo to answer the question: Do you monitor the online reputation of your company or brand?

With every website click and every tweet, share, like and call center inquiry, your company's data volume grows and grows. Big Data may be the newest marketing phenomenon but it can also be an overwhelming bit of TMI for small businesses to review, monitor and analyze all of these figures, numbers and stats. This episode of The Marketing Mojo Show will guide small businesses through these three maneuvers: Where to find the dataWhat data is important for your businessHow to use data to target your customers and develop new clients To help guide listeners is special guest Nancy L. Hohns, LGK Marketing's in-house strategist, a marketing communications leader and idea architect with more than 25 years national experience in marketing, brand strategy, advertising, public relations and special events and author of In the Thick of It, Big Data vs. Gut Instinct. Get the conversation started and use the hash tag #mymarketingmojo to comment on the question: How do you capture data for your business and what do you do with it?