An Entrepreneur's Guide to a Lean Business Plan

06/17/15 • 19 min

Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. On this episode, find out why your small business needs a plan from Tim Berry, the founder of Palo Alto Software, author of Hurdle: The Book on Business Planning and official business plan expert at Entrepreneur.com. And whether you're just getting started or are off and running, you'll gain insiight on how to craft a lean business plus get an introduction to a new concept and soon-to-be-published book, Lean Business Planning. Stir the conversation with a response to our question of the month: Does your company have a formal business plan? Tag responses with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing, a&n

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A Hashtag Marketing Initiation

Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. On this episode get a hashtag marketing initiation from Kristen Curtiss, a social media specialist with Constant Contact, a company that focuses on small business marketing. Since the pound sign morphed into a hashtag in 2007, life has not been the same for social media. Started on Twitter, hashtags are now used and hyperlinked on most social media platforms and have become a valuable marketing tool, if used thoughtfully. Get the how to's and the how not to's for a hashtag marketing campaign and stir the conversation with a response to our question of the month: Does your business use hashtags in your tweets or posts and if so, how and when? Tag responses on Twitter with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing Communications Collective, a women-owned small business.

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The Crowdfunding Phenomenon: How to Position and Pitch Your Business for Capital

Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. On this episode get best strategies for how to make your crowdfunding campaign a success from Miranda Marquit, a financial journalist who writes for Planting Money Seeds, contributes to US News and World Report and is an expert contributor for AllBusiness.com. With traditional lenders often too strict, too slow and too cumbersome, many small businesses have turned to crowdfunding as a way to raise capital through groups such as Kickstarter, GoFundMe and Indigogo. Hear about how it works, if this is a good option for your business and what's involved to make it a successful venture. Get the conversation started with our question of the month: Has your business considered a crowdfunding campaign? Tag responses on Twitter with #mymarketingmojo and participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing.