A Hashtag Marketing Initiation

04/15/15 • 23 min

Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. On this episode get a hashtag marketing initiation from Kristen Curtiss, a social media specialist with Constant Contact, a company that focuses on small business marketing. Since the pound sign morphed into a hashtag in 2007, life has not been the same for social media. Started on Twitter, hashtags are now used and hyperlinked on most social media platforms and have become a valuable marketing tool, if used thoughtfully. Get the how to's and the how not to's for a hashtag marketing campaign and stir the conversation with a response to our question of the month: Does your business use hashtags in your tweets or posts and if so, how and when? Tag responses on Twitter with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing Communications Collective, a women-owned small business.

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A Mobile Marketing Makeover

Mobile shopping on Amazon.com surged to about 60% during the holiday season and with the use of mobile devices by consumers searching the internet, handling business as well as making purchases on the rise each year, it has become a necessity for small businesses to have a mobile marketing strategy. On this episode of The Marketing Mojo Show, get a mobile marketing makeover with Brenda Stoltz, CEO of Ariad Partners and an expert contributor to AllBusiness.com. Get the conversation started and use the hash tag #mymarketingmojo to answer the question: Is your website responsive for mobile customers?

Next Episode

An Entrepreneur's Guide to a Lean Business Plan

Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. On this episode, find out why your small business needs a plan from Tim Berry, the founder of Palo Alto Software, author of Hurdle: The Book on Business Planning and official business plan expert at Entrepreneur.com. And whether you're just getting started or are off and running, you'll gain insiight on how to craft a lean business plus get an introduction to a new concept and soon-to-be-published book, Lean Business Planning. Stir the conversation with a response to our question of the month: Does your company have a formal business plan? Tag responses with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing, a&n