#63 - Content Marketing Made Easy: A Beginners Guide

If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped.

we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.
what you will learn in this episode:

• what is content marketing
• why it matters - how it can help you increase sales, build relationships and trust
• how it works
• the buyer's journey - how you can use content marketing at every stage of the journey
• Your content marketing strategy - your five-step approach to content marketing

Links from the show:
Episode 41 -The Buyer’s Journey on Instagram
http://lauraomahony.com/episode41

Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/

Episode 19 -How to easily create a lead magnet
https://lauraomahony.com/episode19/

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23/

Flodesk (see my aff link)
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http://lauraomahony.com/review
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Email me: [email protected]
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All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

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