The Marketing Guide
Laura O'Mahony
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Top 10 The Marketing Guide Episodes
Goodpods has curated a list of the 10 best The Marketing Guide episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Marketing Guide for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Marketing Guide episode by adding your comments to the episode page.
27 - Marketing Lessons Small Business Owners can take from Netflix
The Marketing Guide
11/02/20 • 37 min
In this week's episode, I delve into lessons can small business and entrepreneurs learn from the world’s biggest streaming service NETFLIX. It’s a great episode with lots to learn so get your pen ready to take notes!
How many of you remember back in the day going to the video store on a Saturday night and spending what felt like hours trying to decide on a movie to watch.
If you are a little younger than me you won’t remember this struggle but this is what inspired the movement of Netflix. They saw an opportunity and the universal struggle of late fees and their model completely wiped that out. Flash forward to today and it’s one of the biggest streaming services in the world with over 192.95 million paying streaming subscribers worldwide.
Links from the show:
Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar
Episode 25 - Copywriting that Converts : A step-by-step guide
https://www.buzzsprout.com/1074400/5960503-25-copywriting-that-converts-a-step-by-step-guide
Episode 17 - The Key to Creating Viral content on Instagram
https://www.buzzsprout.com/1074400/5115958-17-the-key-to-creating-viral-content-on-instagram
Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZInstagram Makeover Kits
http://lauraomahony.com/shopLeave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324
Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: [email protected]
#98 - The Easiest Instagram Content Planning Strategy for Busy Entrepreneurs
The Marketing Guide
03/21/22 • 27 min
Content planning can be hard especially if you are a busy entrepreneur with not much time on your hands. It can be a struggle to decided what you want to post and you can end up missing promoting important events or losing out on sales becuase you failed to plan your posts and to post with strategy.
That is why in this week's episode of The Marketing Guide Podcast I share with you the easiest Instagram Content Planning Strategy that takes the hassle out of planning and gives you a clear roadmap that you can follow whether you are planning a month's worth of content of a week.
In this episode we cover:
- The easy to follow 6 step content planning process
- The one thing you need to do before you do any planning
- The special ingredient that your content needs to have
- Why the KISS method works wonders
- The system you need to decide what you will talk about
- How stretching yourself can help you grow
- The process for filling your calendar
- The last step that people often skip
- Top tips for this easy method
Links from the show:
Try Flodesk for Free:https://lauraomahony.com/flodesk
Episode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
https://lauraomahony.com/episode46
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
Free Ebook - One Month of Instagram Content Ideas
Get Ebook
Email me: [email protected]
__________________________________
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser
#61 - How The Instagram Algorithm Works in 2021
The Marketing Guide
07/05/21 • 28 min
There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm.
We've all seen those posts "the new algorithm" and how saves are the new likes etc
Instagram is shedding more light on how the app's technology works and how it impacts the experiences that people have across the app.
If you have ever asked "How does Instagram decide what shows up for me first?”; “Why do some of my posts get more views than others?"; and "How does Instagram decide what to show me in Explore?" "How does the algorithm affect my business account" then today's episode is perfect for you.
what you will learn in this episode:
- What is “the algorithm”?
- How Instagram ranks Feed and Stories
- The most important signals across Feed and Stories
- What is “Shadowbanning” and Instagrams latest update
- How Instagram ranks Explore
- How Instagram ranks Reels
- How you can influence what you see on the app and protecting yourself
Links from the show:
Episode 22 of The Marketing Guide - 10 Hacks to Increase Your Instagram Engagement
lauraomahony.com/episode22Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: [email protected]
__________________________________
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
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#socialmediaexpert #businesscoaching #contentmarketingtips #socialmediaforbusiness #marketing #marketingdigital #marketingstrategy #marketingtips #marketingagency #marketingtools #digitalmarketing #brandingtips#womenceo #brandingstudio #contentcreator #womeninbusiness #contentmarketingideas #contentmarketing #contentcreators
#37 - 7 Day Instagram Reels Challenge for Small Business Owners
The Marketing Guide
01/18/21 • 26 min
Whenever Instagram brings out a new feature if you actively use it then Instagram will reward you for that behaviour. They will essentially show your stuff to more people. Reels is no different and the added benefit of the fact that IG seems to be pushing Reels they have moved the button into the bottom middle bar and are also showing reels in the explore page.
This means that if your reel gets onto the explore page you could open up your content to an entirely new following, gain new followers and grow your account a lot easier than if you were to be using any other growth method. Reels is a really good growth hack to engage with right now.
In this episode you will:
- Learn why creating Reels is important for your business.
- Be given a 7 Reels prompts to help you show up on Instagram Reels
- Learn all about the "Free Challenge" starting soon
Links from the episode:
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
Episode #15 - Getting started with Instagram Reels for Business
https://lauraomahony.com/episode15/
Episode #2 - Getting started with TikTok for business
https://lauraomahony.com/episode2/
Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLeave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324
Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: [email protected]
#32 - Beating social media overwhelm and setting healthy boundaries.
The Marketing Guide
12/08/20 • 33 min
In this week's episode, we are helping beat the overwhelm that sometimes comes with social media and helping you to set up boundaries around your social media use. These boundaries will help you have a more healthy relationship with social media and help your small business get the most out of your social efforts.
What you will learn in this episode:
- Why it's important to have boundaries
- How to comparison game is killing your growth
- The simple way you can take a weekend off social
- How to deal with Trolls
- Why you need to purge your following
- Why you shouldn't bring 1,000 people into your bedroom
Links from the show:
Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZInstagram Makeover Kits
http://lauraomahony.com/shop
Episode 9 - How to batch a month of Instagram Posts (and save time)
https://lauraomahony.com/episode9
Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324
Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Mel Robbins - Author. Speaker. Teaching you how to improve your life one decision at a time.
https://www.instagram.com/melrobbins/?hl=en
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: [email protected]
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
18 Your most asked questions about Instagram for Business - [Quick fire Q&A]
The Marketing Guide
08/31/20 • 32 min
Instagram is an ever-changing entity and it can be hard to keep up with all of the changes and additions and know exactly how you should be using it for your small business.
In this episode, I answer your most commonly asked questions that you have DM'd me on Instagram over the past months and try to answer them each in under 1 minute.
I break down the following questions and more:
- If I missing the music feature on Instagram stories how do I get it back?
- How do you get more replies to your Instagram stories?
- How to get more views on your Instagram stories?
- What are highlights and how should I use them?
- How often should I post to my stories?
- What type of content should I post to my feed?
- How do I put spacing in my Instagram captions?
- How do I write captions for my feed posts that people actually read?
- What is the best way to make sales on Instagram?
- How do I make my Instagram grid posts more appealing?
- What should I put in my Instagram Bio?
- How do I start a DM conversation?
I hope you enjoy this episode and if you do don't forget to leave a review the link is below. I would love to hear your feedback and I will read it out on future episodes.
Links:
Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZFree "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates
Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324
Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Check out my Instagram:
https://www.instagram.com/lauraomahonydotcom/
Episode 1 of The Marketing Guide:
Going Live on Instagram - A step-by-step guide
Episode 5 of The Marketing Guide
Using Instagram Stories for your business
Episode 13 of The Marketing Guide
The ultimate guide to Instagram DMs for Business
Email me: [email protected]
15 Getting started with Instagram Reels for Business
The Marketing Guide
08/10/20 • 28 min
This week Instagram rolled out it's latest feature Instagram Reels. You might be wondering what are reels and why you need to use this for your business but don't worry I've got you. This weeks episode covers the following:
- What are Instagram Reels
- Instagram vs TikTok
- Why you should use them for your business
- How being an early adopter of Reels can help your account grow
- How to create your first Reel
- Instagram Reels features
- How to find sounds if you don't have the music tab
- and so much more
Once you have checked out this episode you won't feed the overwhelm of where and how to get started with Instagram Reels. I've also given you audio and an idea to create your first Reel. Just check out my Instagram.
This is a value-packed episode and I hope that after listening you will become a "Reel Master".
Links:
Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLeave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324
Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Check out my first Reels on Instagram:
https://www.instagram.com/lauraomahonydotcom/
08 Six steps to a website that converts
The Marketing Guide
06/22/20 • 15 min
You have a website that maybe you paid someone to build for you or maybe you built it yourself and the problem is that it’s just not working for you. When you launched your website you though it would be all unicorns and fairy dust and that it would magically take off but the reality looked very different. You refresh and refresh and hope and pray that you get that order or get a booking but nothing is happing.
In this episode I break down six steps to creating a website that converts including:
- Clarify your offering
- Set a clear goal
- Get clear on your visuals
- Have a clear plan
- Information in bite-sized pieces
- Clear call to actions
If you want a website that works for you and brings you leads and sales then this episode is for you.
Links mentioned in this episode:
Flodesk Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ
Free ebook:
https://lauraomahony.com/episode1/
Stock Photos:
https://www.pexels.com/
https://unsplash.com/
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Questions to clarify your offering:
Link here
#91 - Interview with Lorna Butler PDC Coaching | Feeling Stuck And How To Overcome It
The Marketing Guide
01/31/22 • 38 min
In this week's episode of The Marketing Guide, I talk to Lorna Butler of PDC Coaching all about feeling stuck and how to overcome it.
We also talk about the following:
- What is psychometrics and how it can be useful to entrepreneurs
- What are limiting beliefs
- The best piece of advice that Lorna has heard
- What feeling stuck can be like
- How to overcome that feeling
- What are some of the symptoms of feeling stuck
- Lorna's book recommendations
- Lorna's podcast recommendations
Links from the show:
PDC Coaching Lorna Butler Instagram:
https://www.instagram.com/pdccoaching/
PDC Coaching Website:
https://www.pdccoaching.com/
Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769
Free Ebook - One Month of Instagram Content Ideas
Get EbookFollow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
Email me: [email protected]
The Mindful Kind Podcast
https://www.rachaelkable.com/podcast/204
__________________________________
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser
#137 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. (Rebroadcast)
The Marketing Guide
12/19/22 • 33 min
What is Entrepreneurial Burnout? How To Recognise And Overcome It.
The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.”
In this week's episode (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss:
What is burnout?
The signs of Burnout
What To Do If You’re Experiencing Burnout
How can we recover from Burnout?
Links from the show:
📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review
👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/
📩 Try our favourite email marketing platform for free https://flodesk.com/c/6SYNAZ. (affiliate link)
🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook
Email me: [email protected]
__________________________________
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, feeling burnout, burnt out, burnout signs, entrepreneurial burnout signs, entrepreneurial burnout recovery
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FAQ
How many episodes does The Marketing Guide have?
The Marketing Guide currently has 145 episodes available.
What topics does The Marketing Guide cover?
The podcast is about Marketing, Social Media, Content Marketing, Entrepreneurship, Social Media Marketing, Podcasts, Online Marketing, Digital Marketing and Business.
What is the most popular episode on The Marketing Guide?
The episode title '#144 - Comparison, Impostor Syndrome & Feeling Unmotivated - An Interview with Lorna Butler PDC Coaching -' is the most popular.
What is the average episode length on The Marketing Guide?
The average episode length on The Marketing Guide is 30 minutes.
How often are episodes of The Marketing Guide released?
Episodes of The Marketing Guide are typically released every 7 days.
When was the first episode of The Marketing Guide?
The first episode of The Marketing Guide was released on May 8, 2020.
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