The Marketing Guide

If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped.

we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.
what you will learn in this episode:

• what is content marketing
• why it matters - how it can help you increase sales, build relationships and trust
• how it works
• the buyer's journey - how you can use content marketing at every stage of the journey
• Your content marketing strategy - your five-step approach to content marketing

Links from the show:
Episode 41 -The Buyer’s Journey on Instagram
http://lauraomahony.com/episode41

Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/

Episode 19 -How to easily create a lead magnet
https://lauraomahony.com/episode19/

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: [email protected]
__________________________________
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

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You know that you don't own your followers on any social media platform. If hackers forbid you lost your social media accounts in the morning you need another medium to communicate with your audience. Email marketing is the perfect solution for this.
You also know that your followers on social media are not going to just hand over their email address without a good reason to either. In this week's episode of The Marketing Guide Podcast, I explore eight different methods to create a lead magnet for your business and talk about the one simple lead magnet that I created 12 years ago that got people on my mailing list and it still works today!
What you will learn in this episode

• Eight different types of lead magnets
• How to set up your lead magnet to deliver via email
• What email service provider I use to do this
• My preferred method for creating easy lead magnets
• Websites where you can get free templates for creating lead magnets
• Creating a lead magnet from something you may already have created
• and much more

Links from the show:
The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass
Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLead Magnet ebook
https://crmrkt.com/4J0wq5
https://crmrkt.com/VKAjDk
How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Link to the step-by-step guide:https://lauraomahony.com/episode47
Email me: [email protected]
__________________________________
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Hands up if you can resonate with this? You spend ages coming up with the perfect Instagram post and write what you think is a fantastic caption you press post and then nothing happens.
You can nearly feel the tumbleweeds drifting across your post. The next time you go to create a post you remember that nobody liked it or you might have got one or two pity likes (this is worse than anything) nobody commented, not a single save or share so you overthink your post. You make it complicated. you hesitate to post. You doubt yourself. You doubt your abilities. You get frustrated and stop posting for a few weeks.

We’ve all been there so don’t worry and in this week’s episode, you are going to learn ten actionable tips that will help eliminate the tumbleweeds and get your creating content that gets engagement. So grab a pen and paper and get ready to take some notes.
Links:
Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLeave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324
Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Episode 3: The anatomy of a highly engaging Instagram post
http://lauraomahony.com/episode3
Episode 5: Using Instagram stories for your Business
http://lauraomahony.com/episode5
Episode 17: The Key to Creating Viral Content on Instagram https://lauraomahony.com/episode17/
Episode 20: Secrets to standing out on Instagram with Manu Muraro, Your Social Team
http://lauraomahony.com/episode20
Free "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates

Email me: [email protected]

We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday.
In this episode I cover:

• The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planning
• Why you need goals and the types of goals you should set
• 14 uber-creative ideas you can try this BFCM
• The one thing you must not forget to do after BFCM

Links from the show:
Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Andrew Hubbard: How to create Instagram Ads that convert
https://www.youtube.com/watch?v=eo3s3W8X9ig

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZInstagram Makeover Kits
http://lauraomahony.com/shopLeave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324
Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: [email protected]
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Content planning can be hard especially if you are a busy entrepreneur with not much time on your hands. It can be a struggle to decided what you want to post and you can end up missing promoting important events or losing out on sales becuase you failed to plan your posts and to post with strategy.
That is why in this week's episode of The Marketing Guide Podcast I share with you the easiest Instagram Content Planning Strategy that takes the hassle out of planning and gives you a clear roadmap that you can follow whether you are planning a month's worth of content of a week.
In this episode we cover:

• The easy to follow 6 step content planning process
• The one thing you need to do before you do any planning
• The special ingredient that your content needs to have
• Why the KISS method works wonders
• The system you need to decide what you will talk about
• How stretching yourself can help you grow
• The process for filling your calendar
• The last step that people often skip
• Top tips for this easy method

Links from the show:
Try Flodesk for Free:https://lauraomahony.com/flodesk

Episode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
https://lauraomahony.com/episode46
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: [email protected]
__________________________________
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.
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