Mack Collier: Turn Customers Into Fans
12/17/19 • 46 min
In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Mack Collier, recently recognized by Forbes as one of the Top 25 Social Media Marketers in the world. Mack is a speaker, consultant, and the author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers Into Fans.
Among the topics Jim and Mack talk about...
- The practical differences among “customers,” “fans,” and “influencers”
- How stars such as Taylor Swift and Lady Gaga have been intentional in building massive followings – and the lessons that apply for almost any company
- How and why major brands like Dell invest in brand ambassador programs or customer advisory panels
- Why your marketing message, when transferred through fans, carries much more influence
- What separates the companies who are very effective through social media versus everyone else (including the ways they gain feedback on product design and marketing)
- The links among customer engagement, customer service, and overall customer experience
- A great example from Maker’s Mark
Links:
Learn about Mack and his insights:
Check out Mack’s book Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans:
https://thinklikearockstar.com
Connect with Mack on LinkedIn:
https://www.linkedin.com/in/mackcollier/
Follow Mack on Twitter:
https://twitter.com/MackCollier
Learn more about Jim Karrh’s speaking topics and testimonials:
Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:
Follow Jim on Twitter:
https://twitter.com/jimkarrh?lang=en
Connect with Jim on LinkedIn:
https://www.linkedin.com/in/jimkarrh
Sign up for the Message Manager Memo weekly email https://jimkarrh.com/
or email [email protected]
In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Mack Collier, recently recognized by Forbes as one of the Top 25 Social Media Marketers in the world. Mack is a speaker, consultant, and the author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers Into Fans.
Among the topics Jim and Mack talk about...
- The practical differences among “customers,” “fans,” and “influencers”
- How stars such as Taylor Swift and Lady Gaga have been intentional in building massive followings – and the lessons that apply for almost any company
- How and why major brands like Dell invest in brand ambassador programs or customer advisory panels
- Why your marketing message, when transferred through fans, carries much more influence
- What separates the companies who are very effective through social media versus everyone else (including the ways they gain feedback on product design and marketing)
- The links among customer engagement, customer service, and overall customer experience
- A great example from Maker’s Mark
Links:
Learn about Mack and his insights:
Check out Mack’s book Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans:
https://thinklikearockstar.com
Connect with Mack on LinkedIn:
https://www.linkedin.com/in/mackcollier/
Follow Mack on Twitter:
https://twitter.com/MackCollier
Learn more about Jim Karrh’s speaking topics and testimonials:
Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:
Follow Jim on Twitter:
https://twitter.com/jimkarrh?lang=en
Connect with Jim on LinkedIn:
https://www.linkedin.com/in/jimkarrh
Sign up for the Message Manager Memo weekly email https://jimkarrh.com/
or email [email protected]
Previous Episode
Jeff Amerine: For Innovators and Entrepreneurs
In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Jeff Amerine, one of America’s top experts in entrepreneurship and startup ecosystems. Jeff is the founder and managing director of Startup Junkie Consulting. He has-- directly or through the funds he manages – invested in 90 startups and small businesses. Jeff joined Jim for a conversation about messaging and management for entrepreneurs and those looking to gain attention, stand out, and grow quickly.
Among the topics Jim and Jeff covered:
- How innovators—especially those from technical backgrounds—can be passionate and extremely well-informed about their idea but stumped when it comes to talking about it, especially to laypeople
- What separates the “investable” ideas and enterprises from the others
- The value of a great pitch—as well as the accompanying risk of focusing so much on the pitch that an entrepreneur misses out on other opportunities to share the word
- The value of Giff Constable’s book Talking to Humans – and how Startup Junkie uses it in working with entrepreneurs
- How to best prepare for specific types of conversations (with potential customers, investors, lenders, and influencers
- The important questions that entrepreneurs and business owners should be asking – and the things to listen for
- The role of storytelling for entrepreneurs and growth businesses
Links:
Learn about Startup Junkie Consulting:
https://www.startupjunkie.org/
Connect with Jeff on LinkedIn:
https://www.linkedin.com/in/jeffamerine
Learn more about Jim Karrh’s speaking topics and testimonials:
Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:
Follow Jim on Twitter:
https://twitter.com/jimkarrh?lang=en
Connect with Jim on LinkedIn:
https://www.linkedin.com/in/jimkarrh
Sign up for the Message Manager Memo weekly email https://jimkarrh.com/
or email [email protected]
Next Episode
Arthur Joseph: Speech Coach to the Stars
In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Arthur Joseph, recognized by Forbes as “arguably the top speech coach in the world.”
Arthur has for five decades been fulfilling his mission to “change the world through voice.” Arthur founded and is chairman of the Vocal Awareness Institute, a voice and leadership training program.
His client list reads like a “who’s who” of star athletes, broadcasters, and entertainers, icons such as Arnold Schwarzenegger, Tony Robbins, Emmitt Smith, Pierce Brosnan, and Angelina Jolie. Arthur works with dozens of corporate clients, physicians, attorneys, and sales leaders. He has advised NFL commissioner Roger Goodell and has even helped several members of the NFL Hall of Fame with their induction speeches. But he also has books and programs that any of us can access.
Among the topics Jim and Arthur talk about...
- How professionals should consider the inherent power of their authentic voice
- The most immediate ways that professionals can improve their vocal power
- The 7 rituals Arthur prescribes and coaches for his clients
- How to deal with the increasing pace and noise of communication—including the ways that slowing down and strategically pausing can make you more effective
- The pitfalls associated with High Rising Terminal (“upspeaking”)
- How training and the Vocal Awareness program have evolved over time
Links:
Learn about Arthur and his Vocal Awareness Institute:
See Arthur’s TEDx talk:
https://www.youtube.com/watch?v=dUM-rhA3QNg&t=97s
Refer to the campaign announcement by Kynsten Sinema that Arthur references:
https://www.youtube.com/watch?v=u_Ie7AY1rjM&t=70s
Learn more about Jim Karrh’s speaking topics and testimonials:
Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:
Follow Jim on Twitter:
https://twitter.com/jimkarrh?lang=en
Connect with Jim on LinkedIn:
https://www.linkedin.com/in/jimkarrh
Sign up for the Message Manager Memo weekly email https://jimkarrh.com/
or email [email protected]
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