The Manage Your Message Podcast

Prof. Christine Moorman of Duke University's Fuqua School of Business is also the founder and Director of The CMO Survey. She shares with host Jim Karrh the key beliefs and priorities of marketing leaders across the US.

Sales and marketing are in a constant state of change—driven by technology, talent, customers’ expectations, digital disruption, and more.

In this episode of the Manage Your Message Podcast host Jim Karrh welcomes one of today’s clearest voices for understanding those changes in the context of selling. Brent Adamson is best known as the co-author of the best-selling (and trend-setting) books The Challenger Sale and The Challenger Customer.

Brent is also the “Chief Storyteller” at Gartner, and hosts Gartner’s influential podcast “Lessons in Sales Leadership.” His academic credentials include the MBA from the University of Michigan and a PhD from the University of Texas. Much of his work for Gartner involves understanding what world-class business-to-business (B2B) sales and marketing practices look like today. As Brent relates, “Marketing and sales are becoming less synchronized with how buying is happening.”

Jim and Brent discuss a number of sales topics including...

• Why customers are feeling overwhelmed—not just by the volume of information, but the volume of high-quality information
• The state of sales and marketing evolution today
• The types of disruption that B2B organizations are dealing with—and how they are doing
• Brent’s assessment of the impact of The Challenger Sale and The Challenger Customer
• The profound differences among sales reps who adopt “giving,” “telling,” or “sense-making” approaches with customers

Links:

Learn about Gartner and what they do:

https://www.gartner.com/en

See Brent’s LinkedIn profile and connect with him:

https://www.linkedin.com/in/brentadamson/

See Brent’s author page on Amazon:

https://www.amazon.com/Brent-Adamson/e/B005TYSQTY

Learn more about Jim Karrh’s speaking topics and testimonials:

https://jimkarrh.com/speaking

Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:

https://jimkarrh.com/books

Follow Jim on Twitter:

https://twitter.com/jimkarrh?lang=en

Connect with Jim on LinkedIn:

https://www.linkedin.com/in/jimkarrh

Sign up for the Message Manager Memo weekly email https://jimkarrh.com/

or email [email protected]

Host Jim Karrh welcomes Chris Tuff, author of the bestseller The Millennial Whisperer, to talk about practical ways for bridging communication gaps between Millennials and the rest of your workforce.

In this trailer for The Manage Your Message Podcast host Jim Karrh shares his goals for the podcast, what you can expect as a listener and subscriber, and how to join the conversation.

For full show notes and to learn more, visit: https://jimkarrh.com/podcast/

Are you spending too much time seeking out customers who might need what you're selling? Host Jim Karrh talks with Craig Klein, CEO of SalesNexus and author of Inside-Out Selling. Craig and his company focus on CRM and lead generation for sales teams of 10 to 100.