Episode 49: Christine Moorman: What CMOs Think
09/16/19 • 41 min
Prof. Christine Moorman of Duke University's Fuqua School of Business is also the founder and Director of The CMO Survey. She shares with host Jim Karrh the key beliefs and priorities of marketing leaders across the US.
Prof. Christine Moorman of Duke University's Fuqua School of Business is also the founder and Director of The CMO Survey. She shares with host Jim Karrh the key beliefs and priorities of marketing leaders across the US.
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Today's crowded, noisy business environment tends to require a "playbook" approach to building a consistently effective message. In this solo episode, host Jim Karrh draws upon his experience to offer you specific recommendations for building your playbook.
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Episode 50: Constance Dierickx: The Message of the Merger
Author and executive consultant Constance Dierickx joins host Jim Karrh to discuss the right messages and mindset for success in mergers, acquisitions, and divestitures.
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