Ep 66: What Taylor Swift Can Teach Us About Podcasting

01/30/24 • 8 min

2 Listeners

The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

In this episode, I'll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can't please everyone with your podcasting content and you need to focus on creating content for you and your core audience.

I say creating content for you; what I mean is content that you enjoy creating. Because if you're creating content that you don't enjoy, it shows. However, you also need to remember that your content can't be all about you and needs to provide some value to your audience and give them that reason to download your episodes.

I explore the idea of recording podcast episodes live and reaching more listeners, pushing myself out of my comfort zone, and experimenting with different formats.

I share strategies and podcasting tips for successful podcasting, such as:

Defining your target audience
Creating engaging content
Promoting your podcast

We also talk about the importance of consistency and authenticity.

Disclaimer: Just in case it wasn't obvious, T-Swift has had nothing to do with the creation of this episode and everything I've talked about in this episode in relation to Taylor is simply my opinion. We're Swifites in our household and, in case you're wondering, I think that 'Speak Now' was her best, probably followed by 1989. I thought I'd include the disclaimer so as to try and prevent Taylor Swift and her legal team from suing me!

Highlights:

Recording podcast episodes live and reaching more listeners
Pushing yourself out of your comfort zone
Experimenting with different formats
Defining your target audience
Creating engaging content
Promoting your podcast
The importance of consistency and authenticity

Timestamps:

[00:00:00] Intro
[00:02:37] You will never be able to appeal to all listeners with your podcast
[00:05:06] Don't be afraid to experiment with your podcast format and content, but also don't change just because a few listeners complain
[00:06:35] If you switch up your podcast format and your audience doesn't like it, you can always switch back
[00:05:50] Focus on creating content you love and that resonates with your target audience

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

I explore the idea of recording podcast episodes live and reaching more listeners, pushing myself out of my comfort zone, and experimenting with different formats.

I share strategies and podcasting tips for successful podcasting, such as:

Defining your target audience
Creating engaging content
Promoting your podcast

We also talk about the importance of consistency and authenticity.

Highlights:

Recording podcast episodes live and reaching more listeners
Pushing yourself out of your comfort zone
Experimenting with different formats
Defining your target audience
Creating engaging content
Promoting your podcast
The importance of consistency and authenticity

Timestamps:

[00:00:00] Intro
[00:02:37] You will never be able to appeal to all listeners with your podcast
[00:05:06] Don't be afraid to experiment with your podcast format and content, but also don't change just because a few listeners complain
[00:06:35] If you switch up your podcast format and your audience doesn't like it, you can always switch back
[00:05:50] Focus on creating content you love and that resonates with your target audience

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Previous Episode

Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School

1 Recommendations

Do you need an expensive microphone for your podcast to be legit?

In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential!

What matters most in podcasting is consistently; delivering great content that serves your listeners, not tip-top perfect audio quality. Don't get caught up spending hours editing or let worries about background noise stop you from getting started. As long as your audience can hear and understand you, small imperfections don't really matter.

Our advice? Don't break the bank on podcasting gear, especially when you're first getting started. And don't get paralyzed trying to achieve podcast perfection - just start creating content. Stay consistent, connect with your listeners, and optimize as you go. Great content trumps all.

So come along and debunk the myth that you need ultra-expensive equipment. I'll show you how I've built a business with affordable tools and a focus on serving my audience. Let's change the conversation and share podcasting tips around what it really takes to succeed in podcasting.

Highlights:

The importance of budget-friendly podcasting
Investing in launching the podcast correctly rather than expensive equipment
Adam Schaeuble's frugal approach to podcasting equipment
The success of Adam's podcast with a $97 microphone
The importance of consistency in podcasting
Understanding the needs of different podcast genres
The dangers of lazy podcasting and the importance of putting in effort
The misconception that expensive equipment is necessary for a successful podcast

Timestamps:

00:00:00 Podcasting Business School Talks About Podcasting Equipment
00:01:06 The Cost of Adam Schaeuble's Podcasting Equipment
00:04:00 Building a Successful Podcast with Minimal Expenses
00:05:21 The Power of Consistency in Podcasting
00:07:19 The Importance of Editing Your Podcast
00:09:39 The pitfalls of lazy podcasting
00:12:07 You Don't Need Expensive Equipment to Start a Podcast

Guest bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

Listen to Podcasting Business School: https://www.podcastingbusiness.school/
Website: https://www.podcastingbusiness.school/
Instagram: https://www.instagram.com/podcastingbusinessschool/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Next Episode

Ep 67: An Apple Podcast Update MADE for Lazy Girls

Let's discuss an exciting announcement from Apple Podcasts - the introduction of automatically generated transcripts!

This feature is a lazy girl's dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free.

Not only does this new feature make podcast content more accessible, but it also helps you as a podcaster to effortlessly widen your audience reach.

But what does this mean for those who are already paying for transcriptions? How and where can these transcriptions be downloaded? And how can you leverage this feature for generating show notes? Tune in to get all your questions answered and more! Plus, join me for my take on this new feature, as well as podcasting tips to figure out if this feature will suit your workflow or not.

Enjoy the episode!

Links:

Apple Podcasts article: https://podcasters.apple.com/support/5316-transcripts-on-apple-podcasts

Highlights:

Introduction of automatic transcripts in Apple Podcasts
Accessibility of podcasts for everyone
Accessing transcripts from the episode details page
Functions of the transcripts: reading the full text, searching for specific words or phrases, playing from a specific point in the episode
Availability of transcripts shortly after publishing
Downloading transcripts for use on other platforms
Availability of the feature on iOS 17.4 and higher
Languages currently supported: English, French, German, and Spanish

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast - Ep 66: What Taylor Swift Can Teach Us About Podcasting

Transcript

[00:00:00] Verity: Hello, everybody, and welcome back to another episode of the Lazy Girls Guide to podcasting with me, Verity.

[00:00:06] Verity: This is a little bit surreal, this episode, because I'm actually recording it on Instagram Live and on Twitter spaces as well as recording the episode.

[00:00:15] Verity: So if you are watching on either Instagram live or listening through Twitter spaces, you're actually going to be hearing this episode a little bit earlier because i