The Lazy Girl's Guide to Podcasting

In this episode, we'll be discussing the process of rebranding your podcast and changing its name.

While this may seem like a daunting task, it's important to remember that a name change can help align your podcast with your vision and goals.

We'll start by exploring why a rebranding might be necessary, and the benefits it can bring to your show. Then, we'll dive into the key steps involved in selecting a new name that resonates with your audience and reflects your podcast's unique identity. Plus, we'll look at my own journey for rebranding The Confident CEO Podcast and scaling it to new heights.

Links:

🚀 Book in for a Podcast Power Hour - https://veritysangan.com/power-hour/

🎧 The Confident CEO Podcast - Episode 29 - We've Rebranded the Podcast! - https://podcast.veritysangan.com/1971113/11528214-we-ve-rebranded-the-podcast-here-s-what-you-can-expect-going-forward

🎨 Canva Pro - https://veritysangan.com/canva

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster - Create and launch your podcast with ease - https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint - Elevate your podcast by booking your dream guests using our proven, 3-stage process - https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management - Implement a professional onboarding process for your podcast guests - https://portal.veritysangan.com/elite-onboarding/

As a podcaster, it's easy to get caught up in the idea that booking a big name or someone with a large social media following will automatically boost your podcast's popularity. However, this is not always the case and may not be the best approach for your podcast and audience.

When selecting guests, it's crucial to consider whether they can truly deliver something to your listeners, whether it's informative or entertaining content. It's not just about booking someone with impressive numbers on their social media profile or a famous name to add to your guest list.

Even if a guest has a large following, it's not a guarantee that they will promote your podcast or bring in listeners. It's your responsibility to market and advertise your podcast, not your guests. Even if they do promote your podcast, it's important to remember that only a small percentage of their followers may actually see and engage with the post.

Ultimately, the key to successful guest booking is finding individuals who can provide value to your audience. It's not just about the numbers or status. I hope these tips will help you select the right guests for your podcast.

➡️ Enrol on The Guest Booking Blueprint - https://veritysangan.com/guestbookingblueprint/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster - Create and launch your podcast with ease - https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint - Elevate your podcast by booking your dream guests using our proven, 3-stage process - https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management - Implement a professional onboarding process for your podcast guests - https://portal.veritysangan.com/elite-onboarding/

Join us for part 2 and our final 2 tips for growing your podcast audience.

In this episode, we dive into using SEO and also your strategy for publicising your podcast on social media.

I talk about the importance of showing up on platforms that you enjoy creating content for, and also the importance of showing up where your audience is.

Join the 5-day Email Challenge and Grow Your Podcast Audience: https://veritysangan.com/5daychallenge

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster - Create and launch your podcast with ease - https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint - Elevate your podcast by booking your dream guests using our proven, 3-stage process - https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management - Implement a professional onboarding process for your podcast guests - https://portal.veritysangan.com/elite-onboarding/

In this first of a two-part series, I'll go over 3 ways in which you can grow your podcast audience. These include word-of-mouth marketing, understanding your audience, and creating compelling content for your podcast episodes.

Sounds straightforward, right?

But so often, when I talk to podcasters who want to grow their audience, they're missing these 3 fundamental pieces. So, let's jump in and break each one down to help you grow your podcast audience to new heights.

Join the 5-day Email Challenge to Grow Your Podcast Audience: https://veritysangan.com/5daychallenge

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster - Create and launch your podcast with ease - https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint - Elevate your podcast by booking your dream guests using our proven, 3-stage process - https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management - Implement a professional onboarding process for your podcast guests - https://portal.veritysangan.com/elite-onboarding/

I'm thrilled to introduce you to my brand new group coaching program, The Podcast Accelerator. If you've been considering starting a podcast in 2023 but haven't taken the plunge yet, then this could be exactly what you need!

⚡️ Just imagine launching your podcast and seeing it hit the charts time and time again.

💎 Imagine booking new clients who are inspired to work with you after listening to your latest podcast episode.

🎉 Imagine taking holidays, knowing that potential guests can binge your long-form content, get to know you, learn from you, and come to trust you with your expertise. Imagine people telling you that your latest episode helped them with something in their life or business.

🔥 By creating long-form content, you're getting into somebody's world, and they're getting to know you. This helps to build your authority, and we know that people buy from people they trust. By becoming the go-to expert in your field, people will know that you're the person to talk to, to buy from, and to engage in your services.

In each group coaching session, you'll learn not just from me but from other people in the group. You'll get hot seat time with me, which means that I'll answer your questions and provide strategies tailored to your specific situation.

And as a special offer, if you act now, you can get an exclusive price for this program. Don't miss out on this opportunity! There are only 5 spaces available at this discounted price, and once they're gone, they're gone!

➡️ Find out more: https://veritysangan.com/group-coaching/

➡️ DM on Instagram: https://www.instagram.com/veritysangan/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster - Create and launch your podcast with ease - https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint - Elevate your podcast by booking your dream guests using our proven, 3-stage process - https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management - Implement a professional onboarding process for your podcast guests - https://portal.veritysangan.com/elite-onboarding/