
Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School
01/23/24 • 9 min
3 Listeners
Does your podcast promotion strategy need a shake-up?
In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release.
Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify.
By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners.
Adam highlights the need to maximize exposure during this period and emphasises quality over quantity's importance.
Highlights:
- Adam's podcasting journey and the importance of podcasting for businesses
- The importance of promoting your podcast in the first 72 hours of release
- Condensing marketing efforts into the first 72 hours to generate more activity and increase chances of being recommended to new listeners
- Maximizing exposure within the first 72 hours of podcast release.
Timestamps:
- 00:00:00 Intro
- 00:01:10 Promoting Your Podcast in the First 72 Hours
- 00:01:39 The 72 Hour Marketing Window for Podcast Promotion
- 00:06:35 Using podcast episodes to create multiple pieces of content
- 00:08:19 Promoting Your Podcast Within the First 72 Hours
Guest Bio:
Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.
- Listen to Podcasting Business School: https://www.podcastingbusiness.school/
- Website: https://www.podcastingbusiness.school/
- Instagram: https://www.instagram.com/podcastingbusinessschool/
📧 Subscribe to the newsletter: https://veritysangan.com/newsletter
Freebies:
- ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
- 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
- 🙋♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar
Does your podcast promotion strategy need a shake-up?
In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release.
Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify.
By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners.
Adam highlights the need to maximize exposure during this period and emphasises quality over quantity's importance.
Highlights:
- Adam's podcasting journey and the importance of podcasting for businesses
- The importance of promoting your podcast in the first 72 hours of release
- Condensing marketing efforts into the first 72 hours to generate more activity and increase chances of being recommended to new listeners
- Maximizing exposure within the first 72 hours of podcast release.
Timestamps:
- 00:00:00 Intro
- 00:01:10 Promoting Your Podcast in the First 72 Hours
- 00:01:39 The 72 Hour Marketing Window for Podcast Promotion
- 00:06:35 Using podcast episodes to create multiple pieces of content
- 00:08:19 Promoting Your Podcast Within the First 72 Hours
Guest Bio:
Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.
- Listen to Podcasting Business School: https://www.podcastingbusiness.school/
- Website: https://www.podcastingbusiness.school/
- Instagram: https://www.instagram.com/podcastingbusinessschool/
📧 Subscribe to the newsletter: https://veritysangan.com/newsletter
Freebies:
- ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
- 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
- 🙋♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar
Previous Episode

Ep 63: Why I Quit Promoting My Podcast on TikTok
In this episode, I discuss why I stopped using TikTok to promote my podcast show. I'll also quickly dive into my plans to focus more on live streaming in the future!
We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you're finding it to be just another platform that is eating up your time, then maybe you need to consider a different approach. There are so many social media platforms out there, and it is so easy to get lost down a rabbit hole.
Listen in as I unfold the six reasons why TikTok did not work for me and why I decided to step back from using it to promote my podcast. I'll give you actionable podcasting tips for making sure that promoting your podcast on social media isn't a drain on your creativity. Plus, I'll share some insights into showing up on the platforms that you enjoy and those which align with your podcasting audience.
Highlights:
- Why there was a lack of conversion from TikTok to actual podcast listeners
- How my preferred content creation methods didn't match well with TikTok's visually-focused format
- The importance of alignment between your podcast and the platforms you choose to promote on
- Why you should invest your energy into platforms you actually enjoy using
Join me as I honestly navigate this tough decision to quit using TikTok for podcast promotion, concluding: "Why not put your energy into creating the content that you do enjoy and showing up on the platform or platforms that you also enjoy?"
You'll gain a new perspective on platform selection and social media usage for podcast promotion.
Timestamps:
- [00:00:00] Introduction: Quitting TikTok for Podcast Promotion
- [00:01:45] Reason 1: Lack of Conversion from TikTok to Podcast Listeners
- [00:03:12] Reason 2: Mismatch of Content Creation Methods on TikTok
- [00:04:47] Reason 3: Importance of Aligning with Platforms You Enjoy
- [00:06:20] Reason 4: Exploring Alternatives for Podcast Promotion
- [00:07:56] Reason 5: Leveraging Twitter Spaces for Live Streaming
- [00:09:18] Reason 6: Future Plans for Podcast Promotion
- [00:10:45] Conclusion: Finding the Best Platforms for Your Podcast
🎧 Ep 54: My Weekly Downloads Dropped by 78% - Here's Why ➡️ https://lazygirlpod.captivate.fm/episode/ep-54-my-weekly-downloads-dropped-by-78-heres-why
📧 Subscribe to the newsletter: https://veritysangan.com/newsletter
Freebies:
- ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
- 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
- 🙋♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar
Next Episode

Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School
Do you need an expensive microphone for your podcast to be legit?
In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential!
What matters most in podcasting is consistently; delivering great content that serves your listeners, not tip-top perfect audio quality. Don't get caught up spending hours editing or let worries about background noise stop you from getting started. As long as your audience can hear and understand you, small imperfections don't really matter.
Our advice? Don't break the bank on podcasting gear, especially when you're first getting started. And don't get paralyzed trying to achieve podcast perfection - just start creating content. Stay consistent, connect with your listeners, and optimize as you go. Great content trumps all.
So come along and debunk the myth that you need ultra-expensive equipment. I'll show you how I've built a business with affordable tools and a focus on serving my audience. Let's change the conversation and share podcasting tips around what it really takes to succeed in podcasting.
Highlights:
- The importance of budget-friendly podcasting
- Investing in launching the podcast correctly rather than expensive equipment
- Adam Schaeuble's frugal approach to podcasting equipment
- The success of Adam's podcast with a $97 microphone
- The importance of consistency in podcasting
- Understanding the needs of different podcast genres
- The dangers of lazy podcasting and the importance of putting in effort
- The misconception that expensive equipment is necessary for a successful podcast
Timestamps:
- 00:00:00 Podcasting Business School Talks About Podcasting Equipment
- 00:01:06 The Cost of Adam Schaeuble's Podcasting Equipment
- 00:04:00 Building a Successful Podcast with Minimal Expenses
- 00:05:21 The Power of Consistency in Podcasting
- 00:07:19 The Importance of Editing Your Podcast
- 00:09:39 The pitfalls of lazy podcasting
- 00:12:07 You Don't Need Expensive Equipment to Start a Podcast
Guest bio:
Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.
- Listen to Podcasting Business School: https://www.podcastingbusiness.school/
- Website: https://www.podcastingbusiness.school/
- Instagram: https://www.instagram.com/podcastingbusinessschool/
📧 Subscribe to the newsletter: https://veritysangan.com/newsletter
Freebies:
- ✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
- 🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
- 🙋♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar
The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast - Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School
Transcript
[00:00:00] Verity Sangan: Hello everybody. And welcome back to another episode of The Lazy Girl's Guide to Podcasting. I am super excited because we have got Adam from Podcasting Business School who's joining us for this episode. So hi, Adam. Welcome to the Lazy Girl's Guide to Podcasting.
00:00:17 Podcasting Business School with Adam Schaeuble: An Exciting Conversation for Lazy Girls
[00:00:17] Verity Sangan: What is up, Verity, and all the lazy girls out there? I'm excited to b
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