USR 249: Christina Nicholson on Gaining Mass Media Exposure
07/13/17 • 27 min
Lights, Camera, ACTION! We all would kill to have that exposure on national television. It would be life changing, right?! So we brought in an expert.
Meet Christina Nicholson, former TV and news reporter turned entrepreneur. She helps small business owners land features on national television. Television is great exposure, but if you don’t position yourself the right way things could get difficult to maintain. You always have to be thinking, how can I help their audience? What problem do I solve, or how can I help? If you insert yourself into the conversation, it makes pitching that much easier.
Cristina has been on both sides and knows what to look for when people start to pitch their service or product:
- Know what your end goal is. Your reason to get on television should not just be for media expose, but for something bigger. Know what the audience wants and then cater to that need.
- Think about what you are going to pitch. Getting free media is worth so much more than getting an advertisement, so think carefully about how you want to frame your message.
- Sometimes it’s quality over quantity. When you personalize the message it can give you a leg up in your pitch. It shows them that your carefully crafted your message and didn’t send the same thing to 100 other people.
Christina’s best tip? When you are pitching a big media appearance, it helps to be yourself. Don’t change to fit someone else’s idea. Go in with no regrets and show them who YOU are as a business owner.
Mentioned in this episode:
Want to get Christina's e-book...for FREE? Head over to www.mediamevanandmore.com/unstoppable and get her e-book, Master Your Media Relations
Connect with Christina Nicholson:
http://www.mediamavenandmore.com
For more business tips and strategies, follow along with Kelly:
Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/
Website: https://kellyroachcoaching.com
Instagrams:
UE Revolution: https://www.instagram.com/uerevolution/
UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/
Kelly Roach: https://www.instagram.com/kellyroachofficial
Twitter: https://twitter.com/kellyroachlive
Lights, Camera, ACTION! We all would kill to have that exposure on national television. It would be life changing, right?! So we brought in an expert.
Meet Christina Nicholson, former TV and news reporter turned entrepreneur. She helps small business owners land features on national television. Television is great exposure, but if you don’t position yourself the right way things could get difficult to maintain. You always have to be thinking, how can I help their audience? What problem do I solve, or how can I help? If you insert yourself into the conversation, it makes pitching that much easier.
Cristina has been on both sides and knows what to look for when people start to pitch their service or product:
- Know what your end goal is. Your reason to get on television should not just be for media expose, but for something bigger. Know what the audience wants and then cater to that need.
- Think about what you are going to pitch. Getting free media is worth so much more than getting an advertisement, so think carefully about how you want to frame your message.
- Sometimes it’s quality over quantity. When you personalize the message it can give you a leg up in your pitch. It shows them that your carefully crafted your message and didn’t send the same thing to 100 other people.
Christina’s best tip? When you are pitching a big media appearance, it helps to be yourself. Don’t change to fit someone else’s idea. Go in with no regrets and show them who YOU are as a business owner.
Mentioned in this episode:
Want to get Christina's e-book...for FREE? Head over to www.mediamevanandmore.com/unstoppable and get her e-book, Master Your Media Relations
Connect with Christina Nicholson:
http://www.mediamavenandmore.com
For more business tips and strategies, follow along with Kelly:
Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/
Website: https://kellyroachcoaching.com
Instagrams:
UE Revolution: https://www.instagram.com/uerevolution/
UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/
Kelly Roach: https://www.instagram.com/kellyroachofficial
Twitter: https://twitter.com/kellyroachlive
Previous Episode
USR 248: Dana Malstaff on Being a Real ‘Boss Mom’
So many people think they have to choose between family and work. We sometimes look at the two as separate spaces. Why do we have to choose? Well, guess what... you DON’T HAVE TO!
In this episode we are talking to author, mom, entrepreneur, and podcaster Dana Malstaff. She shares her story how she didn’t choose between family or work, instead finding ways to mix the two. By merging the two worlds, it will show your children how to create and innovate and what is possible when you work hard.
When you integrate the kids into your work space, it builds the level of fulfillment in your life. There are so many way you can build your kids into your work:
- Create the 10 minute rule with your kids. Do things in 10 minute increments so you can pace yourself. This allows you to break up your day and make time for EVERYTHING.
- Eliminate the things that frustrate you. Get out a pen and paper and let your kids work with you. This allows them to work with you and feel like a part of your work.
- Everyone has homework, so why not do it together? When they come home from school, sit down at the table and work together.
It’s important to show our kids there is something outside of their own personal world. To show them examples of how mom and dad work and create, and inspiring them to do the same. Allowing them to work with you will give you time with your kids and also be able to live your dream as an entrepreneur. You can have it all. Don’t let the dream of having a family and a business go to waste!
Mentioned in this episode:
Get a hold of Dana’s free training on project managing at www.boss-mom.com/Trello
Connect with Dana:
For more business tips and strategies, follow along with Kelly:
Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/
Website: https://kellyroachcoaching.com
Instagrams:
UE Revolution: https://www.instagram.com/uerevolution/
UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/
Kelly Roach: https://www.instagram.com/kellyroachofficial
Twitter: https://twitter.com/kellyroachlive
Next Episode
Ask Kelly: How Does Total Ownership Set You Free?
You asked, Unstoppable Success Radio has answered!
In this mini-series, entrepreneur mentor Kelly Roach answers listener-submitted questions about business growth, mindset, and anything else that the Unstoppable Success Army wants to know.
You asked,
How Does Total Ownership Set You Free?
For more business tips and strategies, follow along with Kelly:
Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/
Website: https://kellyroachcoaching.com
Instagrams:
UE Revolution: https://www.instagram.com/uerevolution/
UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/
Kelly Roach: https://www.instagram.com/kellyroachofficial
Twitter: https://twitter.com/kellyroachlive
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