
913. The Three Critical Conditions To Achieve Multi-Million Dollar Scale In Business
05/11/23 • 21 min
On today's episode of The Kelly Roach Show, host Kelly shares the three critical conditions needed to achieve a multi-million dollar scale in business.
Kelly emphasizes the significance of meeting three critical conditions in order to achieve sustainable, scalable growth in a business. First, Kelly discusses the importance of narrowing the client acceptance criteria, which involves dialing in the ideal client avatar and eliminating undesirables that create excess workload, distraction, and frustration. Second, she delves into the significance of building a strong team that is productive, profitable, and self-sufficient, which includes balancing the three tiers of a team that are crucial for businesses when crossing the million-dollar mark. Lastly, Kelly emphasizes the importance of creating replicable processes that allow for efficient service delivery and expansion of market share within existing customers, while also simplifying and focusing on the 20% of activities that produce 80% of the results.
Also in this episode:
- The importance of protecting your time and your team's time
- The difference between management and leadership
- The three tiers of growth
- One of the biggest mistakes leaders make
Sign Up For The Scale With Simplicity Workshop
Join The Private Scale With Simplicity Facebook Group
Stay Connected With Kelly:
Follow Kelly on Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com
Grab one of Kelly's bestselling books:
On today's episode of The Kelly Roach Show, host Kelly shares the three critical conditions needed to achieve a multi-million dollar scale in business.
Kelly emphasizes the significance of meeting three critical conditions in order to achieve sustainable, scalable growth in a business. First, Kelly discusses the importance of narrowing the client acceptance criteria, which involves dialing in the ideal client avatar and eliminating undesirables that create excess workload, distraction, and frustration. Second, she delves into the significance of building a strong team that is productive, profitable, and self-sufficient, which includes balancing the three tiers of a team that are crucial for businesses when crossing the million-dollar mark. Lastly, Kelly emphasizes the importance of creating replicable processes that allow for efficient service delivery and expansion of market share within existing customers, while also simplifying and focusing on the 20% of activities that produce 80% of the results.
Also in this episode:
- The importance of protecting your time and your team's time
- The difference between management and leadership
- The three tiers of growth
- One of the biggest mistakes leaders make
Sign Up For The Scale With Simplicity Workshop
Join The Private Scale With Simplicity Facebook Group
Stay Connected With Kelly:
Follow Kelly on Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com
Grab one of Kelly's bestselling books:
Previous Episode

912. Kelly And Danielle On The Process Of Vetting A New Revenue Stream Before Bringing It To The Market
In today's episode of The Kelly Roach Show, Kelly talks with the President of Kelly Roach International, Danielle Cevallos, about the process of vetting a revenue stream before launching a product to the market.
In today's episode of The Kelly Roach Show, Kelly talks with the President of Kelly Roach International, Danielle Cevallos, about the process of vetting a revenue stream before launching a product to the market.
Kelly and Danielle bring their extensive experience in the agency world and discuss the gaps they've observed in the marketing industry that motivated them to create Conviction Marketing Agency. They share valuable insights and strategies for entrepreneurs and startups, emphasizing the importance of validating and testing a business model before launching it to the market. By doing so, they explain how entrepreneurs can save time and resources on a product or service that doesn't resonate with customers. In addition, they provide actionable advice for anyone looking to start a business or improve their marketing strategy.
Also in the episode:
- Getting paid to build vs getting paid to launch
- Key questions to ask when considering hiring an agency
- The problem with a formulaic approach to marketing
- Why "content is king" is the biggest lie about social media
Visit: Convictionmarketingagency.com
Stay Connected With Danielle:
Follow Danielle on LinkedIn | Instagram
Listen to Personal Brand School
Stay Connected With Kelly:
Follow Kelly on Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com
Grab one of Kelly's bestselling books:
Next Episode

914. How To Deal With Guilt And Shame As An Entrepreneur If You Have Struggled, Failed, Or Even Succeeded
In this episode of The Kelly Roach Show, Kelly talks about how to deal with the shame and guilt many entrepreneurs feel when they struggle, fail, or even (oddly enough) after they experience a period of success.
As entrepreneurs, we're wired to believe that failure is not an option. The reality, though, is that setbacks are a natural part of the business journey. Kelly is a successful entrepreneur and business coach who shares her experiences of facing failure and how she overcame the shame and guilt that came with it. She reminds us that the natural course of business requires us to recalibrate and reorganize our business, which can feel messy and hard.
Also in this episode:
- Why you should be celebrating 99% of the time
- The importance of mental acuity, patient trust, and spiritual connection
- It would help if you recalibrated and pruned your business
- Leaning on your team for support when you feel like a failure
Stay Connected With Kelly:
Follow Kelly on Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com
Grab one of Kelly's bestselling books:
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