Focus Your Family Law Practice to Have The Firm of Your Dreams - #124

02/24/25 • 21 min

Want to grow your family law practice? I've learned that saying 'yes' to every opportunity isn't always the answer. Drawing from Sterling Lawyers' journey from 1 to 25+ attorneys, I share why focusing purely on family law transformed our firm.

In this episode, I break down:

Our painful pivot - cutting half our staff and clients to focus only on family law
The unexpected rewards of saying 'no' to everything else (even estate planning)
Five powerful reasons to narrow your focus—better lawyers, improved client service, efficient operations, marketing advantages, and higher profits
Why most firms do the opposite (and why that's your opportunity)

Listen in to learn why doing less can actually help you achieve more in your family law practice. Hope this helps you grow your practice!

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Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.
My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.
I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.
When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.
Follow me on: LinkedIn - YouTube - X - Instagram - TikTok

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In this episode, I break down:

Our painful pivot - cutting half our staff and clients to focus only on family law
The unexpected rewards of saying 'no' to everything else (even estate planning)
Five powerful reasons to narrow your focus—better lawyers, improved client service, efficient operations, marketing advantages, and higher profits
Why most firms do the opposite (and why that's your opportunity)

Listen in to learn why doing less can actually help you achieve more in your family law practice. Hope this helps you grow your practice!

Previous Episode

Tom's Trek: Switching Marketing Partners to a Specialist - #123

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Just wrapped up month five of Tom Hartin’s journey building his family law practice in Long Island, NY. January started slow until late in the month when things suddenly picked up — booking four consults over three days.

In this update, Tom shares:

How he's doubling down - opening a second office and switching marketing partners
Why he's making major changes despite steady (but slower than expected) growth
His shift to Rocket Clicks for marketing and what they immediately advised
The real numbers: $7,400 revenue and $4,000 profit for the month

Whether you're thinking about starting your own practice or already in the early stages, Tom's candid look at the ups, downs, and strategic pivots shows what it really takes to build from scratch. Hope this helps you grow your practice!

Next Episode

How to Objectively Measure Attorney Skills and Promote Fairly with Robin Esch - #125

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Growing a family law team is hard - especially when lawyers have no clear path forward. In this episode, I sit down with Robin Esch, our HR leader, to explore how we've solved one of the most vexing problems in scaling a law firm: developing attorneys from associates to partners.

Robin shares:

The innovative competency matrix that removes subjectivity from promotions
How this tool creates clarity for lawyers at every stage of their careers
The collaborative assessment process between attorneys and managing partners
The unexpected benefit of helping non-fits "raise their hand" rather than forcing difficult exits

Listen in to learn how this system has transformed our ability to develop lawyers with consistency while creating a sense of fairness and ownership. As Robin puts it, lawyers feel both excitement about having a career path and relief knowing expectations won't be a moving target. Hope this helps you grow your practice!