The Inspired Business Podcast

Thinking of hosting an online summit? In this episode we’ll explain what a summit really is (hint: it’s not just a conference, it’s a tool), the primary purpose behind hosting an online summit, the two major benefits of online summits and how to maximize them, plus a few tips of what NOT to do based on my experience on both sides of the table (as summit guest and summit host). This episode is packed with info and a few snarky soapbox moments, so get ready for a behind-the-scenes look at online summits in their underwear... no fancy hype here!
Highlights:

• Online summits, explained
• Why should you consider hosting an online summit?
• How to maximize the two primary “payoffs” of running an online summit
• Your guest experts are the key to your summit’s success
• What to do and NOT do to motivate guest experts to share about your summit
• I’m calling this total bunk and I’ll tell you why
• One strategy I might try—the good numbers game
• Don’t believe the hype (on either side of the spectrum)
• A final word of encouragement because results aren’t guaranteed

Resources mentioned in this episode:
Build Your Skills Workshop Series: Self-Publishing Checklist—Everything You Need to Know to Self-Publish a Book... Successfully (with Alexa Bigwarfe)
The Inspire Summit
Praying Christian Women Online Prayer Conference

Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations.
Highlights:

• One thing that makes me different from other digital marketing coaches
• When to use a freebie vs. direct to sale depends on two factors: price and marketing strategy
• In general, low-ticket can skip the freebie and go direct to sale UNLESS you’re using partner marketing. And high-ticket needs a warm-up offer... which may or may not be a freebie.
• Low-ticket through ads = direct to sale
• Low-ticket through email marketing = direct to sale for your own subscribers
• Low-ticket through partner marketing = lead magnet
• Lead magnet rules for partner marketing
• High-ticket = offering a warm-up / buffer experience is wise

Resources mentioned in this episode:

• Episode 6 - Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From You

Podcast series on email marketing

• Episode 16 - How to get new email subscribers
• Episode 17 - How to communicate with your email subscribers
• Episode 18 - How to turn email subscribers into paying customers

Podcast series on partner marketing

• Episode 47 - What is partner marketing and how does it work?
• Episode 48 - Seven partner activities to grow your email list and your sales
• Episode 49 - How to find great marketing partners

Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Do you ever feel stuck? Ever dream about a goal but can’t figure out how to achieve it? If you’ve got voices in your head saying you’ll never reach that goal because you’re not smart enough, or you don’t have enough time or money or talent... Wouldn’t it be great to slap a restraining order on that voice and replace it with someone who cares, and who can help you reach the goal?
That’s life coaching in a nutshell. Your life coach is the person who helps you look toward the future with clarity, purpose, and actionable steps, then holds you accountable to your potential—so that you can become the version of you that you dream of.
In today’s episode, we’re talking with certified Christian life coach Ginger Myers of Ambassador Vision about what a life coach can do for you, who’s the right fit for coaching, and why entrusting your challenges and opportunities to a faith-based life coach can empower you to become the person God designed you to be.
Highlights:

• What is life coaching and how does it help people
• The difference between life coaching, discipleship, and counseling
• Why Christian life coaching carries more authority
• Demystifying the process of working with a life coach
• Scaling from one-on-one coaching to a membership
• 27 questions you can ask to coach yourself

Resources mentioned in this episode:

• Ambassador Vision
• Book a complimentary consultation with Ginger HERE.
• Click HERE to get Ginger’s free gift: 27 Powerful Questions for Christian Women to Coach Themselves Through Decisions, Scheduling, and Goals

Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?
But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would anybody want to partner with you in the first place? All these questions and more are waiting to be answered inside today’s episode of The Inspired Business Podcast. Click play and let’s be encouraged together!
Highlights:

• How I can work when my kids are in school and take a break when they’re not (a.k.a the beauty of running your own schedule)
• The definition of partner marketing and its many buzz-word synonyms
• Three reasons why partner marketing is my fav
• What’s in it for the partner?
• How much should you pay an affiliate?
• Go for the Triple Victory

Resources mentioned in this episode:
Last week’s episode: My Top 3 Favorite Marketing Strategies for 2024

Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

As Christian content creators, we have a responsibility to wield the Word of God accurately, and for good and honest purposes. Are you certain you’re interpreting the Bible correctly? Bible scholar and esteemed teaching pastor Dr. Mark Harris gives us critical insight into how we can (and must!) apply God’s Word within our messages the way the Lord intends. This is one episode you cannot miss!
Highlights:

• If we can rightfully divide the Word, then we can wrongfully divide it as well
• Christian writers, podcasters, etc. will give an account to God one day
• How to root ourselves in God’s truth so we don’t fall prey to false teaching
• Principles of Scripture interpretation:
  • Descriptive vs. prescriptive text; a biblical example in itself is not authoritative unless accompanied by a command
  • Never interpret Scripture in light of your experience; interpret experience in light of Scripture
  • Don’t interpret Scripture out of context
• How truth is being challenged in our modern day, and the lies we should look out for

Resources mentioned in this episode:
2 Timothy 2:15 (NKJV) – “Be diligent to present yourself approved to God, a worker who does not need to be ashamed, rightly dividing the word of truth.”
James 3:1 (NIV) – “Not many of you should become teachers, my fellow believers, because you know that we who teach will be judged more strictly.”
Philippians 4:13 (NKJV) – “I can do all things through Christ who strengthens me.”
Emotions: Can You Trust Them? by Dr. James Dobson
“Never Read a Bible Verse” by Greg Koukle
The Inspired Business Summit: click HERE to purchase a pass

Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious