The Inspired Business Podcast

Got too many product ideas and don’t know which to choose? You’re not alone. Many content creators struggle to focus on one product or service for their online business because there’s so much they could do and want to do.
This leads to either paralysis (doing nothing) or dabbling (doing too many things, and none of them completely). Neither of those scenarios leads to customers’ lives being transformed (nor money in your pocket).
In this episode we’ll explore how to choose one digital product or service to focus on first and fully, in order to serve your customers to the best of your ability AND earn recurring income from your efforts.
Highlights:

• What a potluck has to do with digital product sales funnels
• Every product is based on two key decisions:
  (1) What will your product DO
  (2) What will your product BE

What will your product DO

• What is your customer’s real problem?
• How can you solve that problem with your expertise?
  --What do your customers go to you for?
  --How does your ministry/business help them?
  --What knowledge or skills do you offer them?

What will your product BE

• What are your strengths?
• How does your audience consume information?
• Once you sell your offer, be open to tweaking it based on feedback and experience

Resources mentioned in this episode:
Black Bean and Corn Salsa
Becky’s favorite chocolate chip cookie recipe
Episode 7: Why It's Important to Know Your Audience If You Hope to Serve Them Well and Earn Money
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Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world... all for His glory.
But life doesn’t work that way every day. As content creators and business owners, we know work still needs to get done whether it’s divinely inspired or not. As faith-based creators, how are we to handle the tension between inspiration and craft?
Does it honor God to create content without waiting on His direction? How can we build a sustainable business if those moments of inspiration don’t gel with our deadlines? And what are we really called to do as contentpreneurs? The answer might be much simpler than you think.
Tune into this episode of The Inspired Business Podcast to discover what the Bible says about inspiration from God, creating messages of hope even when we don’t “feel” like it, and how to treat your calling with respect for the One who called you... and the ones He called you to serve.
Highlights:

• My clearest memory of God-inspired content
• What inspiration means and doesn’t mean
• God equips us to do His will... even when it doesn’t “feel” inspired
• God has also commanded us to be ready
• What it looks like when the Holy Spirit answers our prayers for words
• You have everything it takes to create... plus this one key ingredient
• The role of planning for the business-minded content creator
• Three tips for making your creative work a craft
• Why the results don’t matter as much as we think they do

Resources mentioned in this episode:

• The Sound of Snow Falling... blog post from BeckyKopitzke.com, December 2012
• Colossians 3:23
• 2 Timothy 3:16-17
• 1 Peter 3:15

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Are you trying desperately to grow your email list and gain more subscribers? Do you fret over every single unsubscriber and nasty reply? Do you worry about how much you should or shouldn’t email your list? What are you willing to sacrifice in order to make your subscribers happy?
If these questions take up any tiny bit of space in your head, it’s time to flip the script on your attitude toward email marketing. Your subscribers don’t own you, they shouldn’t dictate your business decisions, and not everybody deserves a spot on your email list. It’s better to have a small list of strong leads and supporters than a large list tainted with trolls.
In this episode of The Inspired Business Podcast, we’re getting real about how you ought to view your subscriber list. You are the boss, not the employee. So here’s permission to start acting like it.
Highlights:

• It’s time to start looking at your email list differently
• You are not desperate for email subscribers... you invite them to your party but you can uninvite them just as well
• Social media, SEO, partner marketing and ads should be designed to add subscribers to your email list because email is the one asset you own and can control
• Your email list is not a one-way relationship; it’s reciprocal
• Boundaries for becoming the boss of your email list:
  • Mean-spirited people get kicked out
  • Limit responses when subscribers ask for free advice
  • Determine a subscriber’s status based on their activity (i.e., not everyone is the right fit for your party)
• Do not fret over unsubscribes! They are doing you a favor.

Resources mentioned in this episode:
My favorite email platforms: ConvertKit and Kajabi

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Are you afraid your business will tank if you take a little time off? Truth is, as mompreneurs, we don’t necessarily have a choice about how we spend our time in the summer. With the kids home from school, many of us have increased family responsibilities and less time to focus on our online business pursuits. And I’m here to tell you that’s not just okay, but healthy.
In this episode of The Inspired Business Podcast, we’re talking about some practical ways to keep investing in your business through the summer even as you limit the time you spend on it. Ultimately, as Christian business owners and messengers, we run our work according to our values. Taking time off to focus on family during the summer months just might speak louder to your audience than any blog post or podcast episode ever will. Tune in to discover how to maintain your business and your sanity through a summer of pause.
Highlights:

• Is it okay to take a break in the summer? How should we view our businesses during the summer season, especially if we have kids?
• There is plenty you can do to continue investing in your business even as you reduce the amount of time you spend on it.
• Choose what you’ll put on pause—and tell your audience you’re doing it
• Discern what must stay on your calendar (paid services are top priority) but give yourself permission to limit the time you spend on them
• Summer is an excellent time to invest in continuing education
• My summer reading challenge and a couple books I recommend
• Spend your summer dreaming, praying, and making a plan for fall

Resources mentioned in this episode:
The Funnel Club
The Prayer Powered Entrepreneur by Kim Avery
Every Good Endeavor by Tim Keller
Profitable Digital Products Method - Now updated to Idea to Impact LITE
Looking for some good summer reads? Check out my list of favorites on Amazon.

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Thinking of hosting an online summit? In this episode we’ll explain what a summit really is (hint: it’s not just a conference, it’s a tool), the primary purpose behind hosting an online summit, the two major benefits of online summits and how to maximize them, plus a few tips of what NOT to do based on my experience on both sides of the table (as summit guest and summit host). This episode is packed with info and a few snarky soapbox moments, so get ready for a behind-the-scenes look at online summits in their underwear... no fancy hype here!
Highlights:

• Online summits, explained
• Why should you consider hosting an online summit?
• How to maximize the two primary “payoffs” of running an online summit
• Your guest experts are the key to your summit’s success
• What to do and NOT do to motivate guest experts to share about your summit
• I’m calling this total bunk and I’ll tell you why
• One strategy I might try—the good numbers game
• Don’t believe the hype (on either side of the spectrum)
• A final word of encouragement because results aren’t guaranteed

Resources mentioned in this episode:
Build Your Skills Workshop Series: Self-Publishing Checklist—Everything You Need to Know to Self-Publish a Book... Successfully (with Alexa Bigwarfe)
The Inspire Summit
Praying Christian Women Online Prayer Conference

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious