The Inspired Business Podcast - 47 | What Is Partner Marketing and How Does It Work? (Partner Marketing Series Part 1)

47 | What Is Partner Marketing and How Does It Work? (Partner Marketing Series Part 1)

01/15/24 • 12 min

Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?
But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would anybody want to partner with you in the first place? All these questions and more are waiting to be answered inside today’s episode of The Inspired Business Podcast. Click play and let’s be encouraged together!
Highlights:

How I can work when my kids are in school and take a break when they’re not (a.k.a the beauty of running your own schedule)
The definition of partner marketing and its many buzz-word synonyms
Three reasons why partner marketing is my fav
What’s in it for the partner?
How much should you pay an affiliate?
Go for the Triple Victory

Resources mentioned in this episode:
Last week’s episode: My Top 3 Favorite Marketing Strategies for 2024

Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

How I can work when my kids are in school and take a break when they’re not (a.k.a the beauty of running your own schedule)
The definition of partner marketing and its many buzz-word synonyms
Three reasons why partner marketing is my fav
What’s in it for the partner?
How much should you pay an affiliate?
Go for the Triple Victory

Resources mentioned in this episode:
Last week’s episode: My Top 3 Favorite Marketing Strategies for 2024

Previous Episode

46 | My Top 3 Recommended Digital Marketing Strategies for 2024

Is this the year you’ll finally crush your online business goals? It can be... if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital products and services and growing your income month over month. Best part? None of them rely on social media.
So plug in your earbuds and tune in to this helpful overview of three digital marketing activities you should focus on in 2024. I’ll show you how to grow your email list, reach the right customers, and finally break through your biggest goals toward recurring revenue.

Highlights:

Why natural born planners have an advantage in marketing
Yes, friends, it IS possible to build a successful, profitable business without social media
Why everything you do should feed your email list
Three types of marketing mails and what to say in each of them
A math equation for measuring email marketing success
Two reasons why partner marketing is so effective
Why webinars still work (especially when merged with partner marketing)

Resources mentioned in this episode:

Email marketing series on The Inspired Business Podcast:

Ep. 16: How to Get More Email Subscribers
Ep. 17: How to Communicate with Your Email Subscribers
Ep. 18: How to Turn Your Email Subscribers Into Paying Customers

The Truth About Webinars workshop (plus a chance to get my high-converting webinar slides template)

Email Becky at [email protected] or DM on Instagram @beckykopitzke

Next Episode

48 | Seven Partner Activities You Can Do to Grow Your Email List and Your Sales (Partner Marketing Series Part 2)

Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaigns,” are some of my favorite methods of building relationships in the marketplace while benefiting everyone involved. Which one will you implement first?
Highlights: