36 | You Are the Boss of Your Email List

05/15/23 • 14 min

Are you trying desperately to grow your email list and gain more subscribers? Do you fret over every single unsubscriber and nasty reply? Do you worry about how much you should or shouldn’t email your list? What are you willing to sacrifice in order to make your subscribers happy?
If these questions take up any tiny bit of space in your head, it’s time to flip the script on your attitude toward email marketing. Your subscribers don’t own you, they shouldn’t dictate your business decisions, and not everybody deserves a spot on your email list. It’s better to have a small list of strong leads and supporters than a large list tainted with trolls.
In this episode of The Inspired Business Podcast, we’re getting real about how you ought to view your subscriber list. You are the boss, not the employee. So here’s permission to start acting like it.
Highlights:

It’s time to start looking at your email list differently
You are not desperate for email subscribers... you invite them to your party but you can uninvite them just as well
Social media, SEO, partner marketing and ads should be designed to add subscribers to your email list because email is the one asset you own and can control
Your email list is not a one-way relationship; it’s reciprocal
Boundaries for becoming the boss of your email list:
- Mean-spirited people get kicked out
- Limit responses when subscribers ask for free advice
- Determine a subscriber’s status based on their activity (i.e., not everyone is the right fit for your party)
Do not fret over unsubscribes! They are doing you a favor.

Resources mentioned in this episode:
My favorite email platforms: ConvertKit and Kajabi

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

It’s time to start looking at your email list differently
You are not desperate for email subscribers... you invite them to your party but you can uninvite them just as well
Social media, SEO, partner marketing and ads should be designed to add subscribers to your email list because email is the one asset you own and can control
Your email list is not a one-way relationship; it’s reciprocal
Boundaries for becoming the boss of your email list:
- Mean-spirited people get kicked out
- Limit responses when subscribers ask for free advice
- Determine a subscriber’s status based on their activity (i.e., not everyone is the right fit for your party)
Do not fret over unsubscribes! They are doing you a favor.

Resources mentioned in this episode:
My favorite email platforms: ConvertKit and Kajabi

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Previous Episode

35 | Mother’s Day Special: Let’s Talk About the Integrated Life with My FOCUS Retreat Co-hosts and Mastermind Friends

What does it look like to live an integrated, healthy mompreneur life? Is it possible to pursue your passions and serve other women while also being fully present for your family? In this special Mother’s Day episode of The Inspired Business Podcast, I’m talking with my mastermind friends and FOCUS Retreat co-hosts—Jennifer Ford Berry, Lori Beth Auldridge, and Amy Debrucque—all about the challenges and blessings that come with every season of motherhood, especially as we endeavor to build businesses that support our families.
If you’ve heard me talking about the FOCUS Retreat or wonder if it’s the right event for you and your business, you won’t want to miss this conversation. Here is a chance to get to know the four hosts of the FOCUS Retreat, hear their hearts, and get a taste of who’s going to be speaking into your life at the upcoming event. Get ready to love these ladies as much as I do!
Highlights:

Beauty and challenges of four different stages of parenting
How we build our ministries/businesses around our family priorities
How our ministries are designed to support other women, and what that looks like in real life
Finding opportunities to encourage moms in the moment, free from judgment
The hardest practices to break or adopt as moms
How we overcome our greatest challenges in motherhood

Resources mentioned in this episode:
Meet my beautiful friends and FOCUS Retreat co-hosts!
Jennifer Ford Berry
Lori Beth Auldridge
Amy Debrucque
The FOCUS Retreat

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Next Episode

37 | How to Slow Down for the Summer Without Breaking Your Business

Are you afraid your business will tank if you take a little time off? Truth is, as mompreneurs, we don’t necessarily have a choice about how we spend our time in the summer. With the kids home from school, many of us have increased family responsibilities and less time to focus on our online business pursuits. And I’m here to tell you that’s not just okay, but healthy.
In this episode of The Inspired Business Podcast, we’re talking about some practical ways to keep investing in your business through the summer even as you limit the time you spend on it. Ultimately, as Christian business owners and messengers, we run our work according to our values. Taking time off to focus on family during the summer months just might speak louder to your audience than any blog post or podcast episode ever will. Tune in to discover how to maintain your business and your sanity through a summer of pause.
Highlights:

Is it okay to take a break in the summer? How should we view our businesses during the summer season, especially if we have kids?
There is plenty you can do to continue investing in your business even as you reduce the amount of time you spend on it.
Choose what you’ll put on pause—and tell your audience you’re doing it
Discern what must stay on your calendar (paid services are top priority) but give yourself permission to limit the time you spend on them
Summer is an excellent time to invest in continuing education
My summer reading challenge and a couple books I recommend
Spend your summer dreaming, praying, and making a plan for fall

Resources mentioned in this episode:
The Funnel Club
The Prayer Powered Entrepreneur by Kim Avery
Every Good Endeavor by Tim Keller
Profitable Digital Products Method - Now updated to Idea to Impact LITE
Looking for some good summer reads? Check out my list of favorites on Amazon.

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious