The Inspired Business Podcast - 8 | How to Choose Which Digital Product to Sell Online (for Content Creators Who Have Lots of Ideas and Don't Know Where to Focus)

8 | How to Choose Which Digital Product to Sell Online (for Content Creators Who Have Lots of Ideas and Don't Know Where to Focus)

10/31/22 • 16 min

Got too many product ideas and don’t know which to choose? You’re not alone. Many content creators struggle to focus on one product or service for their online business because there’s so much they could do and want to do.
This leads to either paralysis (doing nothing) or dabbling (doing too many things, and none of them completely). Neither of those scenarios leads to customers’ lives being transformed (nor money in your pocket).
In this episode we’ll explore how to choose one digital product or service to focus on first and fully, in order to serve your customers to the best of your ability AND earn recurring income from your efforts.
Highlights:

What a potluck has to do with digital product sales funnels
Every product is based on two key decisions:
(1) What will your product DO
(2) What will your product BE

What will your product DO

What is your customer’s real problem?
How can you solve that problem with your expertise?
--What do your customers go to you for?
--How does your ministry/business help them?
--What knowledge or skills do you offer them?

What will your product BE

What are your strengths?
How does your audience consume information?
Once you sell your offer, be open to tweaking it based on feedback and experience

Resources mentioned in this episode:
Black Bean and Corn Salsa
Becky’s favorite chocolate chip cookie recipe
Episode 7: Why It's Important to Know Your Audience If You Hope to Serve Them Well and Earn Money
Be the first to hear about our Black Friday special announcement: theinspiredbusiness.co/waitlist

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

What a potluck has to do with digital product sales funnels
Every product is based on two key decisions:
(1) What will your product DO
(2) What will your product BE

What will your product DO

What is your customer’s real problem?
How can you solve that problem with your expertise?
--What do your customers go to you for?
--How does your ministry/business help them?
--What knowledge or skills do you offer them?

What will your product BE

What are your strengths?
How does your audience consume information?
Once you sell your offer, be open to tweaking it based on feedback and experience

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Previous Episode

7 | Why It's Important to Know Your Audience If You Hope to Serve Them Well and Earn Money

What’s the best way to sell a digital product online? Create what your audience is asking for. In this episode we’ll talk about the importance of knowing who you’re selling to and why, so that your online business can rake in sales and happy customers. It starts with asking your audience questions. I’ll tell you what to ask and how!
Highlights:

Beware the movie theater, people
What happens when you target your product to the wrong audience
When it’s time to build a different audience
How to communicate with different segments of buyers
Market research is the key to understanding what to sell

“When you know who you’re speaking to, who you’re creating for, and what they’re really dealing with in their own words, then you can create content and products that solve their actual problem. Not just one you imagined they might have.” – Becky Kopitzke
Resources mentioned in this episode:
Becky's devotional/lifestyle blog and books: beckykopitzke.com
Becky's guest appearances on Focus on the Family Daily Broadcast:

Be the first to hear about our Black Friday special announcement: theinspiredbusiness.co/waitlist

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Next Episode

9 | How to Be Professional and Authentic at the Same Time as a Work-From-Home Entrepreneur

Ever hopped on a Zoom call just as your dog started barking at the UPS delivery guy? Or watched helplessly as your five-year-old smashed her finger in a kitchen drawer while you were on a very important phone call with very stuffy office people... so you desperately started shoving M&Ms in the kiddo’s mouth to keep her from wailing? {Tell me it’s not just me.}
Everybody knows there are no wailing children in business, right? Or wrong?
As work-from-home content creators and entrepreneurs, our daily lives overlap our daily work responsibilities. What does professional conduct look like in this situation? Is it possible to run a family and a business from home... without feeling like an amateur (or a basket case)?
This episode is going to blow the lid off the old-school concept of professionalism, and help us embrace a new type of professional woman in the workplace... wherever that workplace may be.
Highlights:

Old-school professional vs. new work-from-home professional
As an entrepreneur, you get to decide the rules
How merging work and personal life = authenticity
Are you bringing your true character to your business?
Welcoming clients and colleagues into your home-based business means welcoming them into your life
One area where I wish more people would loosen up
When we appear relatable and show our humanity, we offer hope
How Jesus is our best model for authenticity in business

Resources mentioned in this episode:
Becky’s writing course, Write Like a Pro
Philippians 2:6-8: “Because even Jesus, Who, being in very nature God, did not consider equality with God something to be used to his own advantage; rather, he made himself nothing by taking the very nature of a servant, being made in human likeness. And being found in appearance as a man, he humbled himself by becoming obedient to death—even death on a cross!”
Be the first to hear about our Black Friday special announcement: theinspiredbusiness.co/waitlist

Is your dream doable? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious